David Feinberg holding carrots

We Should All Be Drinking Cold-Pressed Juice

Including fresh juice as part of a well-balanced diet is an important way to achieve a healthier, more energetic, and disease-free lifestyle. Fresh and raw foods are rich in proteins, carbohydrates, essential fatty acids, vitamins, enzymes, and minerals, the most essential building blocks for our body. My hope is to explain the cold press juicing process and to educate you about why true cold-pressed juice is so much better than juice made by any other process.

Cold press juicing is a two-stage process that involves the grinding and pressing of fruits and vegetables. This process is the same one that has been used for centuries and to this day for apple cider and extra-virgin olive oil production. It is the tried and true method to extract delicate flavor esters, vitamins, minerals, enzymes, and phytonutrients from produce.

Ilene Ruhoy headshot

Juicing for Life, Health, and Happiness!

by Ilene S. Ruhoy, MD, PhD

To juice fruits and vegetables is to optimize what nature has provided for our longevity and continued well-being. Numerous studies support the health benefits of juicing, including tremendous anti-inflammatory, antioxidant, and anti-carcinogenic effects. Juicing can be a very important part of a healthy lifestyle, whether it was for preventative or therapeutic purposes. It can reduce our risk of many chronic illnesses that plague Americans, including stroke, heart attacks, diabetes, depression, pain, obesity, and autoimmunity.

PURE juicer bags


PURE Juicer has done some long-overdue research in the field of filter material used in press cloths and bags. We developed state-of-the art, food-safe material that is not prone to plugging and easily releases the pressed pulp.

Our material is designed for the demands of high pressure hydraulic pressing of a two-stage juicer and designed to fold easily, trap fiber, yet freely passes the juice.

Lines, sliced, in cloth bag


Having juiced a lot on the PURE Juicer and being the inventor/engineer, I spend a lot of time trying to figure out how to get the most from my PURE. The following is what I have discovered is a great way to juice lemons and limes. I have found the PURE Press Bag is an ideal way to juice small citrus fruits.

Place to two lemons or four limes, partially sliced as shown below, into press bag and press. The key to this method is the partial slicing, this technique makes clean up a cinch as the fruit stays together and releases easily from the bag.

Front of PURE Juicer


When we started designing a new juicer from scratch we looked at the key pain points for people like us who use two-stage juicers on a daily basis. Two issues kept coming up:

This was so upsetting to us that we were determined to design an easier and more efficient way to juice. We found out quickly that it takes a synergistic system, i.e. the transition between each part of the juicer and every step of the process has to be seamless in order to make the juicer easy to use and to create the very best juice with the lowest temperature pulp and with the maximum yield.