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Brett Canaday

PURE Juicer Community Spotlight – Brett Canaday

Interview by Jen Longtin, PURE Juicer

Our PURE community is a vibrant bunch of juicers from around the world making a difference in their health and the health of others. Our goal is to use these stories to inspire everyone to new levels of vitality and community.

PURE first learned about Brett through his fun and informative Tik Tok account (@juicefeaster) where he posts regular content about the power of juicing. When we found him on Instagram too, we were thrilled to have him join the PURE community. 

Brett is on a mission to cleanse, regenerate, and transform people with the powers of juicing, living foods, and fitness & healthy lifestyle habits. 

He specializes in creating content that provides impactful advice and recommendations for healthy living.

With a diverse career background that melds chemistry, nutrition, manufacturing, entrepreneurialism, health coaching, and adventure travel, he has especially unique expertise and the ability to help others.

Thousands of people turn to Brett for advice on healthy living strategies and his recommendations for tools and products that will assist them with their health and wellness journey. He provides value by creating “Everything you need to know about…” content because not everyone has the time to research the latest tools for a healthy lifestyle. Whether it’s the best juicer, minimalist running shoe, meditation application, or adaptogenic mushroom powder, Brett can help guide you on your wellness journey!

What do you want us all to know about you?

“I grew up in midwest USA on a small family farm. It was an idyllic upbringing. I had tons of fields, forests, and creeks to explore. The farm life was awesome, but I wanted to try my hand in the world outside the farm. I went to college and started a career that led me around the globe.

After traveling the world working for others, my wife and I decided to start a business back in our home state of Indiana. We founded a business and ran it successfully for 15 years from 2004 to 2019 ultimately selling the business to start new adventures. Juicing and my health played an important role in this decision to change my career!”

Orange juice

Why did you start juicing? 

“I bought my first juicer right after I graduated from college, I was curiously drawn to the idea of juicing for health and wellness after picking up a juicing book at a local natural food co-op. I juiced for a little while but lost interest as my rigorous work & travel life progressed. With the crazy schedule, travel, and stress of my career, my health deteriorated. I ate too much of the wrong things, drank too much alcohol, worked too much, didn’t sleep enough, etc. You know the story! The vibrant energy of my youth was soon replaced with poor health. From aches and pains to being overweight, to getting sick multiple times per year, my health was headed down the absolute wrong path.

When I ended up on my back with one of the worst cases of shingles, missing multiple weeks at work, I knew I had to change or forever be destined for illness and disease. I dusted off my 20-year-old juicer and started putting it to work consistently and consuming fresh juices daily. Once I saw the results from flooding myself with juices, I never looked back.”

Brett before and after

What did you notice (and in what timespan) did you notice the impact of juicing?

“Almost immediately, I noticed a drastic impact from my daily juice consumption habit. The first thing that really caught my attention was the disappearance of a small knot that formed on the inside of my calf from a severe bruise I acquired while working. The knot had been present for about 3 months before I started consuming juice regularly. Within 10 days, the knot had totally disappeared. This drove me to dig deeper.

I had been eating a completely plant-based diet for a few years prior to starting juicing, but I was still having some occasional bouts with sore-throats, bronchitis, general fatigue, poor fitness progress, etc. At this point, I was curious if I could kick these last symptoms to the curb for good!

This led me to embark on a 30-day juice-only juice feast or solid food vacation. Over a couple of months, I progressively kept adding more and more juice into my lifestyle until I felt confident enough that I could go 30 days consecutively consuming 5-7 liters of juice plus ½ to 1 gallon of water per day. So on January 1, 2018, I started the journey and finished it successfully on January 31st! I consumed a minimum of 2000 calories per day, with no restriction. 

This was a truly transformative experience for me to say the least! I was working full time managing the manufacturing portion of our business and had more energy than I had ever had in my entire life! My dry skin patches went away, I shed the extra pounds that I’d been carrying for years, my clarity of mind and focus was intense, my sleep was deep and I needed less of it. I am proud to say that I haven’t been sick one day since. It was absolutely incredible! 

My results were so profound to me that it was during this 30-day juice feast that I decided that I wanted to completely change my career and dedicate my life to helping others experience the changes that I experienced with juicing. We sold our business and now I help others learn how to implement the same practices that I used to catapult my health to new levels.”

What do you recommend to people afraid to start juicing? 

“My recommendation is to start slowly with some simple 1-3 ingredient recipes like carrot-apple-ginger or pineapple-raspberry. Keep it simple and don’t stress about making a super complex 10 ingredient recipe. This will help you build your confidence and comfort level with your juicer and get you started while you develop the flow and process for juicing in your kitchen. This will also take less time to prepare until you get a good feel for the process. By having success with simple juices early on, you’ll feel good about keeping it a consistent habit for years to come.”

What is your favorite juice? What is the recipe?

“One of my favorite juices is my Celery Cilantro Tonic recipe!”

Celery Cilantro Tonic

  • 1 Head of Celery
  • 2 Cucumbers
  • 1 Green Apple
  • 1 Bundle of Cilantro
  • 1 – 2 Inch Thumb of Ginger
  • 1 – 2 Inch Thumb of Turmeric

Makes about 1 Liter of juice

What do your followers say once they have been juicing for a month?

“It is always such a pleasure to hear positive feedback from my audience after they have added juicing into their lifestyle! For those who keep it consistent for a month, they usually comment on how light, lean and limber they feel; how their mental clarity has improved; how they’ve shed pounds; how they now crave healthy options of juice, fresh fruits, and veggies rather than junk food; how their skin is softer, eyes are brighter & just an overall feeling of vitality!”

What do you like about using the PURE Juicer? 

“I have used a ton of different juicers, both home and commercial models, and I have to say that the PURE Juicer is the best of the best! When I seriously committed to juicing initially, I realized that my original juicer just didn’t have the capabilities that I was looking for; i.e. yield, nutrient extraction, low oxidation, etc.

So I went on a mission to trial 10’s of different juicers to find the best. Compared to all of the other juicers that I have used, the PURE Juicer yields the most volume of juice…by far! In addition, I’m looking for an absolutely pulp-free juice and the PURE Juicer provides this the best by utilizing state of the art pressing cloths. The juice is silky, smooth, rich, pulp-free, and luxuriously delicious…every time!

Also, I absolutely love to make fresh pineapple juice. The PURE Juicer is the easiest, most efficient pineapple juicer that I have ever used! I simply cut the crown off, cut the fruit into thirds or fourths depending on the size, fold up in the press cloths and press the most delicious pineapple juice ever! No peeling or chopping necessary! If I’m juicing 3 pineapples, I will get 1 additional liter of juice more than what I would extract by using any other juicer. 

In addition, the PURE Juicer is all stainless steel and it is so well designed that clean-up is a cinch!”

How do people connect with you?

“The best way to connect with me is by direct messaging me on any of my social media platforms: Instagram, TikTok & YouTube @JuiceFeaster.”

Orange juice, PURE juicer, and fruit
Brett with dog and fruit and veggies

Anything else we missed?

“I want everyone to feel as amazing as I feel right now! Plain and simple. I truly believe that if everyone felt like I feel right now after my years of juicing, the world would be a different place. I want you to have no aches and pains. I want you to have the same level of calm, buzzing energy that I have. I want you to have the best level of fitness. I want you to have mental clarity such that you can remain laser focused on whatever task is at hand. I want you to be at your optimal weight s that you can do whatever you want, whenever you want. I want you to fit in the clothes that make you feel your sexiest! Above all else, I want you to be the healthiest human on the planet. It is within your reach! Keep that juice energy flowing!”

We welcome you to follow Brett on Instagram and Tik Tok @juicefeaster.

Photos provided by Brett with features from IG @juicefeaster.

David Feinberg holding carrots

We Should All Be Drinking Cold-Pressed Juice

The Ultimate Choice for Healing and Nutrition

What is it? Why is it different? How do you make it?
Author: David Feinberg, Founder and CEO of PURE Juicer
With a quote from our new Chief Medical Officer at PURE Juicer, Ilene Ruhoy, MD, Ph.D.

Inside this Article:

Including fresh juice as part of a well-balanced diet is an important way to achieve a healthier, more energetic, and disease-free lifestyle. Fresh and raw foods are rich in proteins, carbohydrates, essential fatty acids, vitamins, enzymes, and minerals, the most essential building blocks for our body. My hope is to explain the cold-pressed juicing process and to educate you about why true cold-pressed juice is so much better than juice made by any other process.

What Is True Cold-Pressed Juicing?

Cold-pressed juicing is a two-stage process that involves the grinding and pressing of fruits and vegetables. This process is the same one that has been used for centuries and to this day for apple cider and extra-virgin olive oil production. It is the tried and true method to extract delicate flavor esters, vitamins, minerals, enzymes, and phytonutrients from produce.

The first stage quickly and efficiently grinds the pulp to a fine mash. Preventing heat build-up is the key to preserving enzyme levels, preventing oxidation and acidification.  The grinding process uses a powerful and fast (3450rpm) stainless steel cutter. Because the process is fast, the produce remains cool while being ground and the nutrient quality is preserved. The second stage presses the juice from the ground mash. Optimizations made in the last seven years have improved the grind quality and added efficiency to the pressing process. This means better juice quality and higher yields but the true cold-press process remains unchanged.

True cold-press juice has the highest yields. For example, if we start with 1000g of produce and make 750ml of juice, that is a 75% yield. With celery up to 88-90% can be achieved, leafy greens 53-58%, carrot 67-73%. The average yield of a true cold press juicer is 67% and this is the most complete, longest-lasting, freshest, most nutritious, pulp-free, silky-smooth juice you have ever tasted. Perhaps I used too many superlatives but they all apply. The point is, there is a correlation between yield and the completeness of the juice. When juice is complete, it stores longer, tastes better, and has the most beneficial content to improve vitality. It is generally agreed, true cold press juice is the best there is when used for healing the body.

Why Should You Drink Cold-Pressed Juice?

Cold-pressed juice is easily absorbed by the body. By removing the fiber, the juice is almost instantaneously digested. Where in a healthy person food takes two to three hours to digest, it is estimated that the body can absorb the nutrients from a cold-pressed juice in 10-15 minutes.

Before we move forward, let’s talk about fiber. 

People always ask, “what about the fiber? Isn’t it important, why remove it?” The entire point of true cold-press juicing is to remove the fiber so the body can unlock the juice’s energy without having to expend energy “Yes, but isn’t fiber an essential element in our diet?” Yes, it is; fiber is still a valuable component in our daily diet. I believe in a healthy diet with salads and fresh fruit. It is easy to consume as much dietary fiber as is required by the body to maintain optimal health. I do not recommend removing fiber from all meals but simply suggest adding pulp-free juice to a diet that already has plenty of fiber built into our daily routine. Think about it this way, if we drink 1 quart of juice daily, that is the same as eating 3 pounds of fresh produce; who eats that many carrots, celery sticks, or salads? By adding fresh raw juice into our diet we are making tons of nutrients, vitamins, and minerals available for rapid uptake into our body in a gentle and natural way so we can heal and regenerate. In closing, eat well, and get plenty of dietary fiber in your daily meals.

The key to absorption into the body is removing the fiber; by eliminating fiber, the body wastes no energy digesting it. The purpose of the press cloths is to filter the fiber out, allowing only the nutrient-rich juice to flow through. This is the essence and core of true cold press juicing. By following this time-tested process, we are providing our body with the easiest meal for our body to absorb. As an aside, smoothies take more energy and are harder to digest than regular food. Step one of the digestive process is the act of chewing and moistening our chewed food with saliva. Without this step, the rest of the digestive system has to do more work to do. When drinking juice, the best practice is to ‘chew’ your juice and add saliva is a critical component of digestion. Potentially, allowing the juice to warm to room temperature, would aid digestion as cold liquids shock the stomach whereas warm fluids enter the small intestine immediately. I hope this explains why pulp-free juice made by true cold pressing is the easiest food for the body to absorb.

Our new Chief Medical Officer shared when she likes to drink juice: “My favorite time of the day to drink juice is immediately after waking up before I have had anything else. This is because our body’s cells have fasted overnight, and the body is primed to absorb all of those nutrients,” explains Dr. Ruhoy. “When you drink juice first thing in the morning, all these nutrients are absorbed so efficiently and effectively that your body can use the energy immediately.”

Green cold-pressed juiceWhy Make Cold-Pressed Juice at Home?

True cold-pressed juice is the very best juice that can be made because it is completely extracted juice that is raw and unpasteurized. I recommend making cold-pressed juice at home or finding a small business that makes it in small batches. The best juice is the one you can drink immediately after pressing because it guarantees it is the highest quality possible.

Juice made with a true cold press juicer retains its health benefits longer than the juice from other types of juicers (centrifugal, slow, masticating, etc.) Juices will keep for 24 to 72 hours, depending on the type and freshness of the produce. Always start with the freshest produce for the highest quality and longest storage life. Green juice is the most delicate and will keep for up to 24 hours. Carrot-apple and similar juices will keep for up to 72 hours with little difference in taste.

Freezing juice: Did you know you can even make large batches of juice and freeze it into single servings? I know one family the juices every other Sunday and make 8-10 gallons for the following two weeks. This is an incredibly efficient way to juice. Laboratory testing for enzymes with an electron microscope confirms that fresh frozen juice retains up to 95 percent of the original enzyme count and nutritional value when measured after 30 days. Finally, previously frozen juice made by the true two-step process tastes just as good as fresh-pressed juice – yes really.

What Are the Medical Health Benefits of Cold-Pressed Juice?

Fruits and vegetables are essential to health. Cold-pressed juicing can help meet or even exceed the recommended daily intake of these powerful foods.

Research related specifically to cold-pressed juice follows:

pomegranates, kale, and lemonWhat Are Other Potential Health Benefits of Cold-Pressed Juice?

Other benefits to drinking cold-pressed juice include healthier-looking skin, looking younger, improved bowel and gut health, and overall looking and feeling better. While not all these benefits are medically proven, they are easy to see and feel in ourselves and others. And we believe, like Hippocrates, that food is medicine.

Additional potential benefits of cold-pressed juicing:

  • Anti-Aging: Including fruits and vegetables high in vitamin A may help decrease inflammation and slow the aging process. Two vegetables rich in vitamin A are kale and carrots.
  • Reduce Stress: Vitamin C can significantly lower levels of the body’s stress hormones like cortisol. Oranges, grapefruit, spinach, tomatoes, and red peppers are all good sources of vitamin C.
  • Cleanse the System: Doing a one-day cleanse can be highly beneficial to your system. “Sometimes, the gut just needs to rest and heal,” explains Dr. Ruhoy. “Since you’re not consuming anything during a fast, blood, nutrients, and oxygen can be sent elsewhere to let the other organs do their job.”
  • Help Treat Chronic Disease: Eating a diet filled with fruits and vegetables can be helpful when combined with therapies to treat chronic disease. If you’re grappling with a chronic ailment, be sure to speak with a healthcare professional to learn more about your condition and the effects of juicing.
  • Brighter and Shinier Eyes: Fruits and vegetables known to be good for the eyes include sweet potatoes and carrots.a name=”4″>
  • Decrease Bloating and Water Retention: If you want to reduce bloating, you need fruits or vegetables full of helpful digestive enzymes like pineapple. Fennel and ginger can also reduce bloating. Dr. Ruhoy says that celery juice is particularly good for the gut.
  • Help Keep Colds and the Flu Away: Drinking cold-pressed juice can help support the immune system. Apples, carrots, oranges, kale, and beets are beneficial.
  • Work to Reduce Cell Damage: Drinking fruits and vegetables high in vitamin E may help slow cell damage. Think spinach, kiwifruit, and blackberries.
  • Improve Your Skin: Drinking juices that target inflammation can help fight acne.   Consider adding apples, cucumbers, carrots, ginger, and blueberries to help minimize acne and get glowing skin.

How to Make Cold-Pressed Juice at Home

There are only two options for two-stage cold-press juicers with hydraulic presses that truly maximize nutrition and juice yield. (Here’s a comparison of the top two cold-press juicers.)

This video will show you how to make juice using a true cold-pressed technique with a two-stage juicer. Today’s juicer is the PURE Juicer (Full disclosure; I created and built the PURE Juicer).

Watch the video below to see how easy it is to make cold-pressed juice at home with the PURE Juicer.

I am using Dr. Ilene Ruhoy’s go-to juice to build my immune system during the “flu-season’ months. It includes some ingredients that she will try to use in every recipe, like ginger and turmeric. And with the addition of lemons, apples, cucumbers, celery, and yellow beet, there is more than enough juice to share with loved ones.

Pure Juicer with veggies and fruitsDr. Ruhoy’s Immune Booster Juice Recipe

Link to video:

  • 2 Lemons
  • 2 Cucumbers
  • 2 Apples
  • 1 Bunch of celery
  • 1 Yellow beet (or substitute a red beet if needed)
  • 1 inch of Ginger
  • Small piece of turmeric

Thanks for taking the time to learn about cold-pressed juicing. In my next blog, we will dive into one of our favorite topics, green juice. We will include more helpful tips about why green juice is essential for our bodies and share a few recipes that everyone in your household will love.

Happy Juicing,

David Feinberg,
Founder & CEO of PURE Juicer

Norwalk and PURE juicer comparison


If you are in the market for a two-stage and cold-press juicer there are really only two options.

We get asked a lot how our PURE Juicer compares to the traditional Norwalk Juicer. While to the novice they may look the same, there are actually many significant differences between them. We like to focus on just a few key features that make a big difference. The PURE’s:

  • Cutter and offset feed tube are better – no pre-chopping required.
  • Cold press operates makes more juice at it’s higher pressure
  • Is easier to clean and wipe down and is now $500 less than the Norwalk

We guarantee you get more juicer for your buck.
You also get more juice per squeeze, your milage may vary.


Left: Norwalk Juicer 290     Right: PURE Juicer

Norwalk and PURE juicer comparison

While both Mercedes and Chevrolet have four tires and a steering wheel they are not the same. PURE has taken two stage juicing to an all new level. 

The most obvious difference is the PURE Juicer’s modern gorgeous design with smooth rounded edges it is. countertop eye-candy in any kitchen. Design is built in, not an afterthought, you’ll be glad you picked the pretty one.


Symmetrical or Asymmetrical?

Norwalk Juicer

The Norwalk is asymmetrical, with a slower motor, to accommodate the motor length creating a clunky design.

top of Norwalk juicer

PURE Juicer

PURE designed a custom motor with more power but shorter in length allowing for a smooth modern design.

Norwalk Juicer

Cluttered design, posts, screws, sheet metal overlaps and seams.

top of Norwalk juicer

PURE Juicer

Smooth clean modern design.

side of PURE juicer

A core principle of good design is “form follows function”. Good design goes beyond appearance; so the difference truly is in the details.

Norwalk Juicer 290

The Norwalk Juicer Feed has too much offset. This requires pre-chopping. Also, the feed tube transition into the cutting chamber is not a smooth transition also making it hard to feed produce. Finally, the feed tube is a massive 4lbs.

Norwalk feed

PURE Juicer

The PURE Juicer Feed has the perfect offset. No pre-chopping required. Also, the feed tube transition is smooth transition making it easy to feed produce. Finally, the feed tube is only 3lbs!

PURE juicer feed

Best of all, the PURE Juicer’s patented twist and lock feed tube makes it very easy to take it apart for cleaning and it effortless clicks back together to make another juice. No wing nuts or screws – just an easy push of a button. Also no pre-chopping, just feed your produce straight into the PURE 8 tooth cutter.

Norwalk Juicer 290

Norwalk provides a small wrench to tighten the attachment knobs

Norwalk Juicer twist
Norwalk Juicer twist

PURE Juicer

Patented, One-hand twist and lock attachment

PURE juicer twist
PURE juicer twist

Press Chamber Detail

The larger PURE press chamber with the central side post allows for easier and more comfortable access and as well as a taller a deeper press chamber to work in. there are no corner posts to block access then placing pulp packs.

It also means you can press three pulp packs instead of just two and press up to 50% more juice in one squeeze.

Norwalk Juicer 290

Think about cleaning this?

Norwalk chamber

PURE Juicer

Single wipe & you are done.

PURE chamber

PURE Cutter Detail

Easy to recognize, a significant difference is that the PURE cutter comes with eight teeth instead of five to better cut your produce, especially greens. This will enhance your juicing experience by providing a smoother, and more efficient cut.

stainless steel cutters for juicer

PURE Cutters are now available in two styles:

  1. Left, #304 stainless steel straight tooth (same material as Norwalk)
  2. Right, #440C surgical grade stainless steel cutter with serrated teeth, heat treated and hardened to Rc55. Same as what is commonly used in surgeons scalpels and chefs knives. The benefit this PURE Cutter is that it rarely or never needs sharpening and if it does, send it in for free sharpening.

PURE vs. Norwalk

Left: Norwalk Juicer, five tooth cutter, #304 SS

Right:  PURE Juicer, eight tooth serrated cutter, #440C SS

Norwalk and PURE juicer cutter comparison

Juice Tray Detail

As you can see right away, there is a big difference in size. Not only is the PURE Juicer tray deeper, 7″ vs 6″, but the press chamber that the pulp packs are pressed in is 1/2″ taller as well.

Tray comparison

Left: Norwalk Juicer

Right: PURE Juicer 

Press Plate Detail

PURE’s is cast from stainless steel in one piece.

Norwalk’s is cast aluminum plus an assortment of washers, screws and stamped steel.

Press plate detail

Left: PURE Juicer

Right: Norwalk Juicer 

Protective Bumper Detail

To prevent damage to the juicer body by the collection bowl scuffing on the front of the juicer front.

Norwalk Juicer 290

Think about cleaning this?

Norwalk Juicer

PURE Juicer

Single wipe & you are done.

PURE Juicer

Press Handle Detail

Notice how the PURE handle is built-in as part of the design, rather. than added as an afterthought?

Also notice the thickness of the base plate, the PURE is double the thickness and 8x the stiffness. The PURE Chassis is strong and does not flex.

Norwalk Juicer 290

Norwalk handle

PURE Juicer

Handle PURE



Another example for thought-through design are the grids.

Each PURE grid is made individually (not cut from a big sheet). This process enables us to number every grid for easy identification and makes for a smooth sided shape with no sharp edges. It increases the ‘open area’ of the grid from 61% to 75% deducing clogging and allowing pulp to flow through the greg without overheating.

What this means to you is an easy to identify, user-friendly grid that requires less push force to triturate your produce.


Pure Juicer Reviews

To find out how attention to detail can make a big difference, check out our complete side-by-side comparison chart:



PURE Juicer Community Spotlight

Markia McClenton

Interview by Jen Longtin, PURE Juicer

PURE Juicer is proud to launch a new series spotlighting our community. They are juicers from around the world making a difference in their health and the health of others. Our hope is to post a new story every month to inspire everyone to new levels of vitality and community.

We first met Markia in 2019 through her stunning Instagram @juicedbyke and were quickly inspired by her personal story and her desire to transform lives with her juicing business. Then she posted a video from juicing entrepreneurs across the country that made us loyal to her forever! You can find the video here (click here).

A few months ago, we asked Markia if we could spotlight her story. We are so grateful she said yes and that she was more than generous with her honesty, answering a series of questions that we have posted in interview-form below. Post your comments and questions as we hope to continue the conversation.


“I grew up in the West Philadelphia section of Philadelphia. Education has always been very important to me. I earned a Master’s of Multicultural Education, Certification for General and Special Education (Eastern University), School Turnaround Leaders Certificate (Harvard University), and is also a Certified Health Coach (Institute for Integrative Nutrition).

Wanting to make an impact with youth, I decided to become an educator in 2005. I work for the School District of Philadelphia and currently serve as an Administrator. Working as a principal is where my passion for juicing was birthed.

Right before turning 36, I realized that I wasn’t happy with life. Here I was, focused, educated, and career-oriented but very much unhappy. To everyone else it appeared I was living the life of my dreams but deep down I was broken and silently battled depression and anxiety. 

Wanting to better my health I began juicing. A friend had recommended me to do so. Interestingly enough, this was the same friend I encouraged to live a healthier lifestyle years prior. Through juicing, I soon realized I wasn’t depressed anymore. My energy increased and I absolutely loved what I did.

The more I juiced the more it took my mind off negative thoughts and ideas. I literally channeled all my feelings into creating beautiful masterpieces. My passion was infectious and many people became inspired by my story. Teaching people about juicing, health, and wellness brought me great joy. Juicing totally saved and changed my life and I wanted to touch as many people as I could.”


“I’m a lover of people, a dreamer, a doer. Once I put my mind to doing anything there’s nothing that can stop me, but God of course. I’m an avid reader because I’m a seeker of knowledge. I love to learn new things. You could literally catch me tarring a roof, painting a picture, installing a garbage disposal, drawing, or detailing my car; I simply enjoy challenging myself. I’m a true creative and lover of beauty.”


“I began juicing in 2018. I remember my grandmother having an expensive juicer and never really using it. That was my first exposure to juicing, I was about nine or ten years old. My aunt is also an educator, juicer, and entrepreneur. She always let me sample her new juices and smoothies. One day my friend’s assistant made her beet juice and she let me try some. This is what sparked my interest in juicing for myself. Never in a million years would I think that I would love beet juice; I still don’t like beets but I love them juiced. I began with four signature flavors for myself. I let my friends and family try my juice and they absolutely loved them. They’d always tell me they never had any juice like mine and how great it made them feel or how they noticed their bodies healing from their ailments.”


“I feel the impact of juicing instantly; like within 5- 20 mins. Juicing reminds me of the movie Limitless. It makes me feel alive, rejuvenated, and energized. I feel clear minded and on a higher level of consciousness.” 


“My same friend (Shante) who told me to juice to better my overall health had a Health Coach named Ayeesha, who later became mine. Ayeesha said I was her most challenging client because I never applied the concepts she taught me. But later it all clicked when I was ready. Ayeesha invited me to join her and a few other ladies to Martha’s Vineyard for a holistic retreat. There, I enjoyed the experience of a lifetime. Martha’s Vineyard is truly a magical place. Ayeesha taught us how to improve our lives. I even met a few other health coaches while there. Each coach’s style was quite unique and I wanted to learn more about the Institute for Integrative Nutrition (IIN) as they were all IIN coaches. I wanted to learn more about the body so I could teach people from a holistic viewpoint. I mean I always did this in my profession as an educator. It felt like people would also take me seriously if I got credentials as well. Having the ability to help more people was also a huge factor for me to earn this certificate. “Health Coaches are the doctors of the future.” More and more people desire proactive methods opposed to dealing with health issues from a reactive standpoint.”

What are some ways you move people out of the common fears of juicing, to embracing this new ‘way of life’?

“I’ve found that real-time live classes and lessons have helped people realize they too can juice. I empower them and make them feel confident enough to make their own juices.”

What do your clients say they notice the most about their programs?

“My clients love that I journey with them. They feel supported from the start to end of our program. They surprise themselves as they achieve many goals of self-awareness, alignment, and weightloss.”



“My favorite juice is actually a beet blend (beet, carrot, pineapple, apple, ginger, lemon).”


“What drew me to PURE was actually another juicer. What made me love PURE was the customer service and the beauty, class and sophistication of the juicer itself. I love the shine of the juicer and how it beautifully sits on my countertop beckoning me to use it. I love how the juice runs off the mouth of the press. Then there’s the taste; quality is very important to me and this is why I cold press. I even love the porous press cloths that make cold pressing a joy.


Juiced By Ke is a juicing company that specializes in 100% natural fruit and vegetable based products. Cold-pressed juices, health and wellness coaching plans, educational sessions are typical ways I help clients. You can find me on Instagram at @juicedbyke

We welcome you to follow her on Instagram @juicedbyke and if you are in the Philadelphia area, order her juice! It is a true cold-pressed juice from a PURE Juicer.

All photos are from IG: @juicedbyke.

ripstop cloth

PURE’s All New Ripstop Press Cloth

The new standard in press cloths. Designed for two-stage, cold-press juicing.

Article by David Feinberg, Founder & CEO of PURE Juicer

The new PURE Ripstop Press Cloth is the strongest,

Most porous and easiest to clean press cloth ever. We have also redesigned the pattern of the PURE Press Bags so more juice can be pressed out. We took our basic weave, added a ripstop yarn once every centimeter in both the warp and the weft direction, this enabled us to increase both the tear strength and the porosity of the material.

How did we do it, how long have we been working on the new press cloth?

I have been in the textile industry for my entire 40-year career before PURE Juicer. At my last posting as design manager at a company that made boat and RV patio furniture covers. I was responsible for both patterning products as well as the quality of literally millions of yards of material purchased every year. This background informed my ability to redesign the press cloths (and bags) by optimizing the key characteristics, strength and porosity, based on the test data. For the last year, I have been working with PURE’s fabric mill on a new weave specification.

We have a new Press Bag pattern as well,

I came out of retirement and made a ‘guest appearance’ as a pattern maker and re-designed the bag pattern. This new pattern allows the bag to press flatter and extract more juice. The new press bag has instead of a vertical seam a diagonal one. When folded the diagonal seam does not stack up 3x on itself forming a tall lump. It lays across itself and lies flat! This allows the bag to press flatter and press the juice out more thoroughly.

This prior expertise in fabric and pattern development is the key to the new PURE Ripstop Press Cloth,

We have been weaving our own press cloth material since 2015. Every time the cloth is woven there is an accompanying test report. These test reports represent the “body of knowledge”, that explain the behavior of the material. There are many factors that require balancing to make the best possible press cloth. I have looked at these and analyzed them to design the optimal material for pressing juice.

The key factors are:

  • High Strength
  • High Porosity
  • Easy puck release
  • Ease of cleaning

Strength and Porosity,

PURE Ripstop Press Cloth has the highest strength of any material we have woven. It is also the lightest weight. We accomplished high strength and lightweight by adding the high strength ripstop yarns every 1cm and removing some standard yarns from in between the ripstop ones. This reduction in yarn increases the porosity. Fewer yarns equals more porosity. In fact, the new PURE Ripstop Press Cloth is twice as porous as PURE’s previous material and 4-8x more porous than any other press cloth available on the market.

Easy Puck Release,

The key to puck release is the yarn, the polypropylene yarn we use is extremely slippery like Teflon®. But unlike Teflon, it is chemical and additive-free. The easy puck release is simply a mechanical property of the slippery yarn.

Ease of Cleaning,

Increased porosity is also the key to easy cleaning pore plugging. With repeated use and over time, some organic material gets trapped in the weave. This leads to decreased porosity and the need for deep cleaning of the cloth. By increasing the porosity, the cloth is harder to plug and can now be deep cleaned with even just a cold-water scrub & rinse. This naturally cleans and restores the cloth to the as-new properties. One of our product testers cleans strictly with cold-water and loves the new material.

Food Safe,

After all the above the material was sent out to an independent lab for FDA testing to confirm that the material is food-safe. The new Ripstop Press Cloth passed the test and is free of contaminants and considered food-safe.


PURE’s new Ripstop Press Cloth is the best press cloth I have ever tested and used. I am excited for you to try it and to hear back if you like it as much as we do? Please feel free to write in with any questions you may have to

Happy Juicing!

David Feinberg

Founder & CEO of PURE Juicer

stainless steel cutters for juicer

What’s the difference between the Straight and Serrated Cutter and how do I minimize kickback?

Both cutters are made from food-safe stainless steel. Having designed, developed and tested both cutters the main difference is the frequency of sharpening. Beyond this, the results are similar with the following differences.

serrated cutter for juicer


The Serrated Cutter is made from heat-treated and hardened 440c stainless steel. It has a very uniform push-pressure, has almost no kickback and almost never needs sharpening. With heavy use, the first sharpening will be around 2-5 years, and with normal use 5-10 years or longer between sharpening. Proper care of 440c is to hand wash and wipe dry, do not clean in the dishwasher.

straight cutter for juicer


The Straight Cutter is made from 304 stainless steel. This type of steel cannot be hardened but it is incredibly corrosion-resistant and is dishwasher safe. The straight cutter has some variability in push pressure, sometimes more and sometimes considerably less. You will see with carrots some bits of produce pop up occasionally.

Each cutter has pluses and minus’, PURE’s goal was to offer a less expensive cutter with the straight cutter and make the PURE juicer more affordable.

The grind is very similar, the straight cutter works slightly better on really fibrous produce like celery or ginger because the long stringy fibers are shredded more completely with the straight cutter. The serrated cutter is more uniform and consistent in push feel.  Both cutters triturate (grind) very well. If the produce was cool before grinding, it will remain cool with either cutter. 

You can’t go wrong, both are great cutters!

So regardless of the cutter you choose, we are confident your juicing experience will produce the highest yield of the best and healthiest juice possible for wherever your juicing journey takes you.



testing on cutter

Testing shows the interrupted edge on the serrated cutter produces a more uniform feel (push-pressure) with less kickback. The straight cutter often cuts more aggressively but also has more potential kickback.

testing pieces

Testing shows the interrupted edge on the serrated cutter produces a more uniform feel (push-pressure) with less kickback. The straight cutter often cuts more aggressively but also has more potential kickback.

testing on cutter

Testing, testing, testing, PURE is always looking to move the state-of-the-art forward, we have tested different: alloys, cutter tooth profiles, Number of teeth, serrations, and coatings.

tin cutter

And more testing…

The left is a TIN coated cutter. We are always looking for an edge!

A note on kickback prevention, the PURE Juicer has almost no kickback but we do get a little in certain circumstances. Most kickback occurs with carrots, typically on the first push, sometimes with greens if just a few leaves are loosely added into the feed tube.

To prevent kickback:

  1. In general, the smaller the grid the less kickback. Use the smallest grid that is practical, typically this will be an #8 or a #10. The #12 is for celery, ginger and really fibrous produce.
  2. Best practice, When pushing if there is kickback, do not push all the way to the bottom. Stop 1/2″ from the bottom of the pusher. This will form a plug and block kickback. Keep pushing like this until the last push, then push to the bottom of the pusher.
  3. Carrots, cover the top of the feed tube, palm dawn and insert the carrot in the opening between thumb and forefinger.
  4. Greens, fold greens in half, stems to leaves. Use a large enough bunch to fully fill the feed tube. This will prevent any kickback.

All of us at PURE, are deeply committed to improving the health and wellness of everyone – one PURE juicer at a time.

If you have further questions, please write and we will answer there or add to this article.

La Chaim (to life),

Founder | CEO

Ilene Ruhoy headshot

Juicing for Life, Health, and Happiness!

by Ilene S. Ruhoy, MD, PhD

To juice fruits and vegetables is to optimize what nature has provided for our longevity and continued well-being. Numerous studies support the health benefits of juicing, including tremendous anti-inflammatory, antioxidant, and anti-carcinogenic effects. Juicing can be a very important part of a healthy lifestyle, whether it was for preventative or therapeutic purposes. It can reduce our risk of many chronic illnesses that plague Americans, including stroke, heart attacks, diabetes, depression, pain, obesity, and autoimmunity.

The best way to incorporate juice is to drink a large glass of freshly made juice, preferably by a home juicer, first thing in the morning. Our gastrointestinal tracts are pure and naïve after our overnight fast. Without the presence of fibrous foodstuffs, our digestive systems have not had to do much work in the form of the secretion of enzymes and acid. So, the multitude of nutrients and compounds present in the juice can rapidly absorb into the cells of the gut, which is highly optimal as there is quick transit time. Therefore, if food is present, in any form, in the gut prior to consuming juice, it may slow down movement from stomach to small intestine and can the juice ingredients can ferment, creating inflammation and decreasing the health benefits. An empty stomach is the best time to consume fresh juice.

juicer products
pears, carrots, and greens ready for juicing

There are a great many symptoms and diseases we can target with juice. For example, berries, turmeric, cucumbers, and carrots have cancer-fighting compounds; turmeric, rhubarb, coconut, blueberries, and blackberries can help minimize the risk of cognitive decline; and mango, kiwi, garlic, dandelion, and blackcurrants can support the immune system. Apples have boron, ginger has zinc, garlic has selenium, parsley has iron, spinach has molybdenum, and chard has selenium. Cabbage has vitamin K, kale has carotenoids, beet greens have folic acid, and oranges have vitamin C. What a bounty!

Juicing is a great way to consume therapeutic amounts of highly beneficial compounds. Kale, for example, has anti-carcinogenic compounds as well as nutrients that lower cholesterol, but how much kale can one eat in a day, or can one eat kale every single day? And if so, to what extent will the diet then exclude other necessary fruits and vegetables?

Therefore, the best approach is to juice daily to ensure we are feeding our bodies and our brain the nutrition it craves. Make the use of your juicer as routine as you would with your morning coffee. It is better than your morning coffee because not only is it more nutritious, but it is hydrating as well.



Carrot juice – for high cholesterol, poor digestion, obesity, poor eyesight

Fennel juice – for diarrhea, parasites, menstrual cramps, pre-menstrual syndrome symptoms including bloating, menopausal symptoms, eczema

Celery and Celeriac juice – for hypertension, poor digestion, arthritis, joint and muscle pain. (Note: celeriac juice is not often thought of – but it is delicious!)

Beet juice – for constipation, liver support, arrhythmias, vascular disease, anemia.

Cucumber juice – for hypertension, history of breast cancer, sluggish digestion, high cholesterol

Melon juice – for wounds, poor eyesight, hypertension, vascular disease

Here are some recommended medicinal recipes (for many more see our new book to be published summer 2020 titled PURE JUICING FOR LIFE AND LIVING):

for all indications

Powerfully anti-inflammatory and antioxidant

  • 2 to 3-inch root turmeric
  • 1, 1-inch ginger
  • 2 cloves garlic
  • 1 apple
  • 1 cucumber
  • 1 lemon
  • A handful of kale off the stem
  • 1 dropperful ashwagandha tincture
spinach, oranges, lemons, and kale
kale, apples, grapes


  • 1 bunch spinach
  • 1 lemon
  • 1 lime
  • 1 bunch of kale off the stem
  • 1 red beet


  • 4 apples
  • 1 bunch of red grapes
  • 1 bunch of kale off the stem


  • 1 whole pineapple
  • 1 bunch dandelion
  • ½ cup pomegranate seeds
  • 1 bunch rhubarb
  • 1 3-inch ginger
  • 20 red grapes

Diet fads and trends are not necessary. Counting calories is not necessary. What is necessary is focusing on what nutrition we are feeding our bodies for optimal function.

There is so much, for our health, we can do with juicing. It can transform the days of our lives by improving our fatigue, our stress, our sleep, our body mass, our cognition, and our pain. So, juice and drink and toast TO LIFE!

Green smoothie


Having the premier protocol and facility in the world, for the treatment of advanced cancer and degenerative diseases using the Gerson Therapy, it is imperative that everything we use is of the highest standard of quality and functionality.
Our patients are receiving thirteen, fresh-pressed juices every day which constitutes, roughly, seventeen pounds of fresh, organic produce daily per patient!
It is absolutely necessary that we be able to extract the richest, nutrient dense juice as possible for our patients while producing the highest quantity of juice possible to help our bottom line. Furthermore, we need a juicing machine that can, day in and day out, withstand the rigorous use and activity that our treatment protocol requires.
This is why I have, specifically, chosen the PURE Juicer to be our juicer of choice at our clinic Northern Baja Gerson Center in Rosarito, Mexico.
For three years now we have exclusively used the PURE juicer at our facility and we could not be happier.
Previously, we used a similar high-end juicer and we were continually having to send it back for fundamental flaws that continually occured with standard usage.
PURE has seemed to overcome and get beyond those systematic flaws so we do not have to worry about how soon our juicer is going to breakdown from our required use.
Furthermore, what separates the PURE Juicer company from all others is their customer service. This is where it also shines. If we need maintenance, replacement pieces, etc… David and his team are right there to meet our needs with gladness and sincerity of heart; truly a PURE heart.
It is 100% the PURE juicer for us.

Dr. Patrick Vickers
Director and Founder
Northern Baja Gerson Center


As the only licensed Gerson clinic in the Americas it is our responsibility to provide quality to our guests when they stay with us. We at Health Institute de Tijuana make juices every hour on the hour starting at breakfast time. 

The juicer we use needs to be able to handle the stress of not just juicing once in a while but juicing often and in large quantities. The PURE Juicer we utilize is liked by the entire kitchen staff who say that one of the things they like most is the ease of use. There is a guide when grinding the veggies (and fruit) that makes it easy to do. The mechanism seems to be uncomplicated to take apart for cleaning post juicing. Lastly, another comment made by the staff is that the sound level is less than other juicers. This may not seem that important to people that don’t juice but when you juice every hour the sound level can be quite loud and intense but PURE is softer on the ears. 

One final note is the customer service that PURE provides. In this age of companies lacking customer service it is very nice to be able to send a quick email to PURE and have them answer straight away.
We are very happy with our PURE Juicer and are grateful to have it as a primary appliance in our kitchen.

Aleyda Hoskins
Chief of Operations
Green Detox juice



  • 1/2 pineapple (including core), peeled
  • 1 medium fennel bulb, trimmed
  • 1 large green apple, cored
  • 1 lemon
  • 1 lime
  • 1 2-inch piece ginger
  • 1 small bunch kale, to yield about 3 packed cups
  • ⅓ cup packed cilantro

@ Matthew Kenney Cuisine



  • 2 Limoneira Meyer lemons
  • 1 bunch dandelion greens
  • 2 leeks
  • 1/2 inch fresh ginger

Note: This is a strong juice.
Add apples for sweetness or cucumbers to make it less strong.

@ Healthy Grocery Girl



  • 12 Large Carrots
  • 2 medium Zucchini
  • 1 medium Cucumber
  • 1 Stick of Celery
  • 1-2 Apples
  • 1 Inch Slice of Cucumber

Yield: About 3 pints

@ Dr. Andrew Saul | “Vegetable Juicing For Everyone”



  • 2 cucumbers
  • 8 celery stalks
  • 4 apples
  • 16 leaves kale with stalks
  • 1 lemon, peeled
  • 2 in (5 cm) piece of ginger

Makes 2 servings of 16-20 oz (500-600 ml)

@ Joe Cross | Reboot with Joe



  • 1 Small Beetroot
  • 2 Apples – (Golden Delicious or Royal Gala)
  • 1/4 Small Pineapple
  • 1 Stick of Celery
  • 1 Small Handful of  Spinach
  • 1 Inch Slice of Cucumber

Makes 2 servings of 16-20 oz (500-600 ml)

@ Jason Vale | Juice Master


  • 2 cucumbers
  • 4 celery stalks
  • 3 kale leaves
  • 2 romaine lettuce leaves
  • 1 jalapeno pepper, seeds (partially or entirely) removed
  • 1/2 lime, peeled

@ Food Republic