Purple juice

Juicing for Heart Health

Ilene S. Ruhoy, MD, PhD
Chief Medical Officer

Our heart beats 60 to 80 times per minute. It may go higher when we exercise or lower when we sleep. Each beat pumps blood out of a large vessel called the aorta and sends it on its way to all the arteries and arterioles that feed every piece of every organ of our body. These pieces of tissue extract oxygen and nutrients from the blood, both important for functioning. Nutrients play critical roles as substrates and co-factors for all the enzymes and their reactions that work to maintain homeostasis of our organ systems. And oxygen is necessary for these cells to function at all. Oxygen itself is carried by proteins that require an appropriate nutritional state of our body.

Carrots, peppers, and orange juice

Recipes to Support Mitochondrial Health

In this blog, we will explore the role mitochondria have in our body and ways we can support the mitochondria with delicious and simple juice recipes.

The mitochondria are organelles in our cells that are responsible for creating energy for our bodies. They are like the engine that powers a car. They are fueled by what we eat and the health of our system. When the mitochondria don’t have enough of the right quality fuel, we can feel tired all day long. If we do not have quality fuel for long periods of time, we can develop more serious chronic issues.

Green juice for keto diet

Keto Diet Friendly Recipes

When we hear ‘keto diet’ we think of heavy protein and dairy foods. But did you know that many greens are keto-approved too? 

Although fruit in high quantities is not advised when following the keto diet because of the sugar content, keto does see value in low-carbohydrate vegetables. Greens like cucumber, celery, spinach, and kale, are all keto-friendly vegetables that allow those following keto to incorporate more plant-based habits into their diet. 

Periodic Table of Juicing - Brain Health

Juice Recipes with Vitamins for Brain Health

In this new blog, we dive into my favorite topic, brain health. As a board-certified neurologist for adults and children, I have seen thousands of patients struggling with symptoms that affect the quality of life, including headaches, fatigue, pain, cognitive difficulties, insomnia, anxiety, and more. After my residency, I earned my Ph.D. in Environmental Toxicology (focused on pharmaceutical residues in our drinking water), and then I completed a fellowship in Integrative Medicine. These two degrees, along with my medical degree, taught me that many suffer from daily exposures to toxic substances over decades of life.

Five years after my fellowship, I opened my own practice to combine the best of Western and integrative medicine, something for which I hold a great passion. It has been a rewarding experience to see patients thrive and improve brain health when focusing on lifestyle changes. This integrative approach, plus a broader acceptance of food as medicine and plant-based diets, make me optimistic about lifestyle changes and brain health.

cancer cell

Juicing for Cancer Prevention

PURE Juicer asked Ilene Ruhoy, MD, Ph.D. to help us make a deeper connection to western medicine, the body, and medicine through the food and juicing. Dr. Ruhoy is a board-certified neurologist, with a fellowship in integrative medicine at the University of Arizona with Dr. Andrew Weil, and has her Ph.D. in Environmental Toxicology. She is now our Chief Medical Officer and we are grateful for her passion and expertise. 

Image by https://www.newscientist.com/term/cancer/

Periodic Table of Juicing

The Periodic Table of Juicing


Centuries ago, Hippocrates said, “Let food be thy medicine, and medicine be thy food.” Our juicing and plant-based communities intuitively know what this means and have personally experienced the impact fruits and vegetables have on our bodies. But there is also a disconnect between the benefits of food and the medicine prescribed for wellness (and illness).