Under the Hood of the PURE juicer

Under the Hood of the PURE Juicer

PURE Juicer’s Founder and CEO, David Feinberg, gives us a behind-the-scenes look at what makes our cold press juicer the best on the market.

When we originally published the Under the Hood video in 2021, we wanted to share how the PURE is constructed from food-grade stainless steel, and what sets it apart. We wanted to show the care and intention put into every part. We wanted to show what makes the PURE Juicer the best juicer in the world. Today, we wanted to revisit this video and dive a little deeper. Let’s get started.

Bench built

The PURE Juicer, Bench Built and Handmade

Get a behind-the-scenes look at the artisan-crafted, small-batch production of the PURE Juicer from PURE’s founder, David Feinberg.

Next time you’re shopping or in your home, look around: how many custom, bespoke products do you see? Chances are, they are few and far between.