PURE Juicer’s Founder and CEO, David Feinberg, gives us a behind-the-scenes look at what makes our cold press juicer the best on the market.

When we originally published the Under the Hood video in 2021, we wanted to share how the PURE is constructed from food-grade stainless steel, and what sets it apart. We wanted to show the care and intention put into every part. We wanted to show what makes the PURE Juicer the best juicer in the world. Today, we wanted to revisit this video and dive a little deeper. Let’s get started.

The PURE’s food contact parts are all custom-made for PURE using the finest material, food-grade stainless steel. This makes the PURE both beautiful and easy to clean. The  stainless parts and all are dishwasher-safe. I’m always impressed at how bright and shiny they are after a cleaning cycle in the dishwasher. Simply reassemble the PURE and you’re ready to make more juice.

The Press and Pressure Really Matter

The PURE Juicer is unique among all other juicers. It is THE only juicer that has an external press. With a press designed this way, the juice quality and yield are maximized. While every brand wants to say they make cold-pressed juice, the PURE is the only juicer with a standalone 2.5-ton press! This is why PURE Juicer can say, “The PURE juicer is the only juicer that makes true cold-pressed juice!

The motor for the PURE had a number of unusual requirements. Not all ½ HP motors are the same. We developed the PURE motor specifically as a motor for a two-stage true cold-press juicer. Richard says, “electric motor design is well understood”, this means we were able to custom design the ideal motor for the PURE Juicer.

1. The power of a motor is defined by locked rotor torque, this is the torque the motor develops when it starts at rest or zero speed. Sometimes people load the feed chute prior to starting the machine. This is where locked rotor torque comes into play. Through proper specification we were able to engineer the best possible motor for the PURE.
2. Duty cycle rating 1.0, this means the motor is rated for continuous use, it never needs to ‘rest’. Most juicers are rated 0.5, this means they can be run for ½ hour and then they require a ½ hour timeout to cool down to prevent permanent damage from occurring.
3. Thermal protection is built-in to the PURE. Should the PURE motor overheat, it will turn itself off and not restart until it cools off, or about a ½ hour. This feature works, we have seen zero motor failures due to overheating. Plus the thermal protection rarely kicks in and when it does it protects the motor from damage.
4. #316 stainless steel dual output motor shaft. #316 stainless steel is the most corrosion resistant stainless steel alloy that is commonly available, it is also super tough and durable. Dual output means the motor shaft sticks out both ends of the motor. On the front, to mount the cutter; on the back, to carry the pulley that drives the hydraulic pump. If you have ever wondered why the cutter cannot be turned off during pressing, it is because the motor needs to run to drive the hydraulic pump that powers the press.
5. Shorter front to back length than a normal motor. To maintain PURE’s aesthetics we required a shorter than standard motor to fit inside the PURE. We accomplished this by substituting a more expensive electric starter to replace the conventional centrifugal switch. To explain this, I need to get a little techy. All motors have a start, a winding, and a run winding. The start winding has the power (locked rotor torque) to start a stationary motor (just like the starter motor is momentarily engaged to starto your car), but once the motor is spinning it needs to switch to the run windings for continuous operation.
6. Dual voltage design, this means it can be switched from 120V to 240V at the flip of a switch. This allows PURE owners the freedom to take their juicer with them if they move from country to country. It also allows PURE to make one machine that can be used anywhere in the world.

The hydraulic actuator also had a number of unusual requirements. PURE’s main goal was to have the largest press chamber possible to allow the largest juice yield per press cycle, plus easy loading and unloading of the hydraulic press.

1. To do this, we needed the shortest actuator with the longest possible stroke. This meant that we could not purchase a ready made actuator, we needed to design one to fit inside the PURE. To do this, we created unique tooling to die-cast the actuator reservoir.
2. Also important is having the room to place and remove pulp packs. By utilizing a single side-post (versus two-corner posts) we were able to maximize the work envelope

Between the 110mm height in the press chamber and by utilizing a single side-post design we were able to maximize the press chamber accessibility and room to fit up to three pulp packs in the press chamber. With this design it is possible to squeeze 28 oz with a single squeeze!

It’s impossible to discuss the motor and the actuator without also describing the chassis. The PURE chassis has to be strong enough to withstand repeated use for years and years. We have tested the chassis up to 10,000lb/force (five tons), or 200% of the actual load and have had almost no failures (0.05%).

We are always in the process of refining the PURE’s design. We continue to make small adjustments for improved aesthetics and increased robustness. Over time, we have added sound softening, tightened up the sheet metal seams, added an o-ring to better retain the cutter, modified the chassis alloy to lighten the juicer, added a clip to the back of the juice tray to better retain it, stiffened the walls of the juice tray to prevent bowing. Reinforced the guide rail. There’s always room for improvement and we are always looking for ways to improve the juicing experience.

Enough shop talk. Below is why it matters.

What Does “Cold Press Juicer” Mean?

Per the Cambridge Dictionary, “Cold-pressed oils or juices are made from fruit, seeds, nuts, or vegetables that have been pressed without using heat, to remove the oil or juice from them.” Cold pressing was developed long ago as the best way to press olives to extract the oil. This same process is relevant today and is the best time-proven way to make juice.

Health Matters

What are your health goals? If you are like me and believe that the food we eat and the juice we drink can transform our lives then it makes sense to invest in our health. By using the finest ingredients with a true cold-press juicer designed to maximize the quality, yield, and taste of the juice, you are setting yourself up for success!

Be Kind to the Planet with the Most Efficient Juicer

All produce is expensive so let’s be efficient and get the most from it. The PURE Juicer averages a 66% yield. For every 3lbs of produce you can expect to average 1 quart (32 oz) of juice. Your mileage will vary, with watermelon you can expect more and with leafy greens a little less. Every juicer comes with a Periodic Table of Juicing. On the PToJ we provide the yield percentages with these you can plan your shopping list to get just what you need.

Highest Juice Yield on the Market

The PURE Juicer’s juice yields are 30-50% higher than centrifugal juicers and masticating juicers and you can plan on making 1-½ – 2 gallons per hour (2 gallons = 256 ounces or 7.57 Liters). Over time the increased efficiency of the PURE  (more juicer per pressing) will pay for itself. On first getting their new PURE, many customers take the PURE challenge and squeeze the pulp from their old juicer just to see how much juice is in the damp pulp. To a person, they are all shocked at how much juice is in the wet pulp.

The Most Delicious Juice = The Most Nutritious Juice

When you juice with the PURE Juicer, you are drinking the finest juice with the most health benefits. At PURE we are all about data. We have verified with lab testing, Household Juice Extractor Comparison, and Optimization, that PURE juice, true cold-pressed juice, is the best juice there is.

Raw, cold-pressed juice, squeezed in a press, has the most nutrients, enzymes, minerals, and phytonutrients of any juice.

Personal Results

Anecdotally, we have seen how the best juice not only offers the most health benefits, but can also attest that PURE juice stays fresh the longest. The PURE team doesn’t just sell juicers; we juice with them ourselves!

For many of our customers, this was not their first juicer, but they share with us they have decided it will be their last.

Invest in Your Family’s Health

The juicer you choose is an investment in your family’s health. While the upfront cost of a PURE is high, we know it is offset by the health benefits and the increased juice yield.

Our 30-day return policy and 12-year warranty is also an assurance of our confidence you will love the juicer and its longevity.

When you incorporate juice into a healthy lifestyle and amortize the benefits over time, the PURE will provide the most health benefits and the highest yields of any juicer.

David Feinberg
Founder | CEO
PURE Juicer

Medical Disclaimer

PURE Juicer is a juicing company. We are not doctors or medical experts. All content and information on this blog and website is for informational and educational purposes only, does not constitute medical advice, and does not establish any patient-client relationship by using this website.

Although we strive to provide accurate general information, the information presented here is not a substitute for professional advice. You should not rely solely on this information. Always consult a professional in your area for your health questions and concerns before making any professional, legal, medical, financial, or tax-related decisions.

Learn how to incorporate more antioxidant-rich cinnamon into your diet using fresh PURE ground cinnamon, as well as the health benefits you’ll experience.

Cinnamon: The Spice of Life

Did you know that cinnamon was once more valuable than gold? Now known to be anti-viral, anti-bacterial, and anti-fungal, cinnamon was used in ancient Egypt for religious practices and embalming rites, and also hailed in Medieval Europe for its ability to mask foul odors and help with certain ailments like indigestion, sore throats, and coughs.

And for those of you who can’t help but think “cinnamon roll” when you encounter the warm aroma of this succulent spice (we don’t blame you–cinnamon rolls are delicious), don’t forget that cinnamon is used across the globe in both sweet and savory dishes. Vietnamese pho, Indian curries, and Mexican mole sauce are just a few examples of the many recipes enhanced by this multifaceted spice.

Health Benefits of Cinnamon

Cinnamon has a bioactive compound called cinnamaldehyde, which is believed to support blood sugar control, protect against heart disease, and reduce inflammation in the body. Studies have also shown cinnamon could be beneficial to the aging brain, particularly in the case of inhibiting the kinds of proteins that cause Alzheimer’s.

How to Grind Cinnamon in a Juicer

Friends, grinding cinnamon sticks in the PURE Juicer is simple: select a #2 grid, and grind the cinnamon sticks. You may want to grind it along with other spices in your recipe, or you can opt to grind the cinnamon sticks on their own – it’s really up to you. What isn’t up for debate is the strength of the PURE Juicer’s grinder!

Note: We prefer to grind spices, then add them to juices and milks rather than grind them into the produce mash. This will give you a stronger flavor and bigger bang for your buck.

See how to grind cinnamon and coffee beans together in your PURE Juicer

The Best Ways to Incorporate Cinnamon into Juicer Creations

4. Spicy Chai Tea

Whether you’re in the mood for hot spiced chai in a mug or a tall glass of iced chai, you’ll never go back to store-bought once you’ve ground your own chai spices!

Learn how to grind your own chai tea spices in the PURE Juicer

5. Pureés and Baby Food

Pureés are easier to digest than chunks of fruits and vegetables, especially when eating them raw. Make your own pureés at home and ensure the health of those who have trouble chewing. Introduce cinnamon and other spices to the youngest members of your family by incorporating them into pureés and using them as baby food.

6. Dog Treats

We love using leftover juice pulp to make dog treats for our furriest friends. Adding cinnamon to this dog treat recipe (so good you may eat them yourself) is a wonderful way to add variety for your pup’s pallet.

7. Soups

Add cinnamon to savory dishes, including hearty soups for another layer of flavor. Consider adding your homeground cinnamon to a butternut squash soup or a vegetarian chili.

Learn how to use leftover juice pulp to make soups and stews

What Kind of Cinnamon Stick Should You Choose?

There are two types of cinnamon: Ceylon cinnamon and cassia cinnamon. Ceylon cinnamon originates from the cinnamomium tree in Sri Lanka, and while it is often more expensive than cassia cinnamon (a distant cousin of Ceylon cinnamon’s, hailing from China), it is heralded as the “true cinnamon,” and is more nutrient dense than cassia.

Cassia cinnamon is the most common type of cinnamon and is generally what is found in jars of the ground cinnamon found in grocery stores. Unless the label indicates that ground cinnamon is Ceylon, you can assume you are working with cassia.

Is it Healthier to Use Ceylon Cinnamon than Cassia Cinnamon?

There is some evidence to show that regularly consuming large doses of cassia cinnamon, which is high in the chemical compound coumarin, could result in damage to the liver and perhaps even contribute to the formation of cancer cells. This is a great reason to not take cinnamon supplements! As always, we recommend getting your nutrients from the source: through raw whole foods and spices.

That said, it would be very difficult for a person to reach a toxic level of coumarin by simply baking or juicing with cassia cinnamon.

If you are generally in good health and are not taking cinnamon supplements, grinding cassia cinnamon sticks at home will not adversely affect your health. Talk to your doctor if you are concerned about which to choose.

How to tell the Difference between Cassia and Ceylon Cinnamon

You can tell the difference between these types of cinnamon by simply looking at them: cassia is darker in color and the sticks are made up of a thick layer of rolled bark (what Americans typically imagine when we think of a “cinnamon stick”); Ceylon, however, is lighter in color, and its layers are thinner, more tightly packed, and more fibrous-looking.

Which Kind of Cinnamon is Best to Grind?

In addition to their nutrition density and lack of coumarin, Ceylon cinnamon sticks are also softer than cassia cinnamon sticks, and therefore are quite easy to grind. For these reasons, ceylon cinnamon is often recommended as the best type of cinnamon stick to buy for homeground cinnamon.

Of course, the PURE Juicer is strong enough to grind any cinnamon stick you throw into it, so your selection really comes down to price point and personal preference.

Where Should You Buy Cinnamon Sticks?

We buy our favorite cinnamon sticks online at Penzeys Spices, but you can also find cinnamon sticks at speciality markets like Whole Foods, Trader Joe’s, and Sprouts.

Once home, we recommend storing the cinnamon sticks together in a tall, airtight container.

Sources

Cinnamon: Plant, Spice, History, & Uses

History of Cinnamon

Cassia vs. Ceylon Cinnamon: Are You Using the Right Kind?

Health Benefits of Cinnamon

The Benefits of Cinnamon

5 Health Benefits of Cinnamon

Coumarin metabolism, toxicity and carcinogenicity: relevance for human risk assessment

Medical Disclaimer

PURE Juicer is a juicing company. We are not doctors or medical experts. All content and information on this blog and website is for informational and educational purposes only, does not constitute medical advice, and does not establish any patient-client relationship by using this website.

Although we strive to provide accurate general information, the information presented here is not a substitute for professional advice. You should not rely solely on this information. Always consult a professional in your area for your health questions and concerns before making any professional, legal, medical, financial, or tax-related decisions.

Learn how to make homemade nut butter in minutes with your juicer: preservative free, oil free, worry free.

This is going to be a short post, and it’s not because we don’t love nut butter (oh, how we do!). It’s just that making nut butter is SO EASY in your PURE Juicer, there’s only so much we can say about it.

Stage one of the PURE Juicer has proven to be a better food processor than . . .well, a food processor. How can this be?

We simply fill the feed chute, choose a grid to match how finely ground we want our butter, then push the nuts through for a beautifully smooth result.

PURE Nut Butter

The best news is, the nut butters we make in the PURE Juicer are 100% nut. We don’t add anything – no oil necessary. We do keep honey and maple syrup on hand in case someone prefers their nut butter on the sweeter side.

But aside from accommodating that sweet tooth, all you need to do is grind the nuts and enjoy.

When making nut butters, we only have a few recommendations.

Use Roasted Nuts in Your Nut Butter

We like to use nuts that are roasted. Just make sure you don’t use ones that are honey-roasted: honey-roasted nuts of any kind will clog the feed tube and potentially the grinder, shutting the juicer down.

Clean the Nut Butter Out of the Feed Chute

Remember to clean the feed tube and get all the nut butter out. This is a great time to do a maintenance rinse. Don’t forget that the feed chute is dishwasher safe! Running it through the diswasher will give the chute a nice thorough cleaning.

Watch our demo from National Peanut Butter Day

What Can You Eat with Nut Butter?

There’s so much freedom in designing meals around raw foods! Just like all the creations we make with the PURE Juicer, these nut butters can be used in a variety of dishes. Of course we love them on sandwiches, but they can also be great in homemade sauces, pistachio pesto, and other plant-based creations.

Homemade Peanut Butter Recipe

Ingredients

• peanuts
• optional: maple syrup or honey

Directions

1. Pour peanuts into the feed chute.
2. Grind with a #2 grid.
3. Smooth enough? Enjoy. Too chunky? Run the nuts through once more.
4. Add maple syrup or honey to taste.

Homemade Cashew Nut Butter Recipe

Ingredients

• cashews
• optional: maple syrup or honey

Directions

1. Pour cashews into the feed chute.
2. Grind with a #2 grid.
3. Smooth enough? Enjoy. Too chunky? Run the nuts through once more.
4. Add maple syrup or honey to taste.

Homemade Almond Butter Recipe

Ingredients

• almonds
• optional: maple syrup or honey

Directions

1. Pour almonds into the feed chute.
2. Grind with a #2 grid.
3. Smooth enough? enjoy. too chunky? Run the nuts through once more.
4. Add maple syrup or honey to taste.

Homemade Macadamia Nut Butter Recipe

Ingredients

• macadamia nuts
• optional: maple syrup or honey

Directions

1. Pour macadamia nuts into the feed chute.
2. Grind with a #2 grid.
3. Smooth enough? enjoy. too chunky? Run the nuts through once more.
4. Add maple syrup or honey to taste.

Medical Disclaimer

PURE Juicer is a juicing company. We are not doctors or medical experts. All content and information on this blog and website is for informational and educational purposes only, does not constitute medical advice, and does not establish any patient-client relationship by using this website.

Although we strive to provide accurate general information, the information presented here is not a substitute for professional advice. You should not rely solely on this information. Always consult a professional in your area for your health questions and concerns before making any professional, legal, medical, financial, or tax-related decisions.

Plus Three Recipes: Papaya-Lime, Mango-Pineapple, and Pineapple Passionfruit

Learn our four tricks for juicing “soft” fruits at home (yes, you CAN juice them!) and three new recipes for juicing pineapples, mangoes, papaya, and more.

Great News: You can Juice Soft Fruit At Home

Common juicer wisdom tells us that soft fruits like mangoes, papayas, kiwis, and pineapple will squish, splatter in home juicers, and that you’ll end up wasting a great deal of good fresh produce. Recipes on the internet recommend you save these fruits for smoothies and frozen treats.

You’ll also hear that certain “mushy” fruits like mangoes and blueberries won’t provide enough fresh juice, and you’re better off pureeing them.

We’re always in favor of a good puree, but we’re here to tell you it is not only possible to juice fruits with a softer side–but something we insist you really must try! All you need is a food-grade stainless steel juicer with a hydraulic press.

Powerful as a Baby Elephant’s Buns

The PURE Juicer, originally designed to take tough vegetables like carrots, greens, and beets, and fruits like apples into fresh juice, is a powerful kitchen appliance. Using a forceful grinder and powerful hydraulic press, the PURE Juicer produces the highest juice yield with the best nutrient density.

How powerful is the PURE Juicer? Imagine a baby elephant sitting on your fresh produce. Our hydraulic press has that kind of impact!

So how, you may ask, are we able to juice soft fruits with a machine like that? Determination, a love for delicious tropical fruits, and the dedicated time of testers (who didn’t mind getting a little messy).

Here we offer you four tricks we’ve learned to juice soft fruits without decorating our kitchens with them.

Trick 1: Juice Soft Fruits When Just Ripe  

A fruit that is too hard will not produce juice and a fruit that is too ripe may block the juice from going through the cloths. We found that a papaya that is ‘just’ ripe is perfect. Soft enough to press but also with a bit of firmness so that the juice can move through the cloths.

We always recommend pressing slowly (slowly, slowly), and do not overfill your cloths.

Watch our papaya juice demo

Trick 2: Stack Soft Fruit So Peels Face Inward

Leave that peel on! We like to save time by skipping the peeling process when juicing mangos, papaya, plums, and even pineapple. That said, we do make sure we stack the fruit so the meat of the fruit is facing the press. Skin to skin. This prevents the skins from blocking the juice from leaving the cloths and ensures the cloths don’t pop.

Yes, that’s right – we said “pop.”

Believe us when we say this. Learn from our mistakes. (We will never forget the day of the plums.)

See how we juice mango with grapefruit

Trick 3: Don’t Even Try Bananas!

Again: believe us.

What do we do instead? Make banana “nice” cream! See below under the heading, “Can I Juice Overripe Fruit?”

Trick 4: Press One Cup of Berries Per Cloth

We love juicing berries! Antioxidant rich and delicious, berries bring an added zing to many of our favorite recipes. And let us tell you, watching strawberry juice pour out of the press is a sight to behold. It looks almost like a syrup, it is so thick.

To have the best experience with pressing berries, however, less is more. Do not overfill your press cloths. Do you remember what we said about the plums? Too many berries can also lead to . . . poppage.

Stick to one cup of berries per cloth.

For easier clean up, try using a liner inside the press cloth. They are especially helpful for raspberries, blueberries, and blackberries.

Recipe 2: Mango-Pineapple Juice

Ingredients

• 1 pineapple
• 2 mangoes

Directions

1. Slice the pineapple into quarters (yes, leave the skin!)
2. Slice around the mango stone
3. Layer the mango on the pineapple (skin to skin)
4. Repeat for each pineapple-mango combo.
5. Press slowly.

Recipe 3: Pineapple-Passionfruit Juice

Ingredients

• ½ pineapple
• 2 passionfruit

Directions

1. Slice the pineapple and then cut grooves in the top like a tic-tac-toe.
2. Remove the fruit from the passionfruit shell and pour it on top of the pineapple slice.
3. Wrap and press (slowly!)

Can I Juice Overripe Fruit?

Is it possible for a soft fruit to be too soft?

If you have a banana or an overripe mango, papaya, or other delicious soft fruit that is over the line for juicing, we strongly recommend that you cut it into small pieces, freeze it, and then turn it into “nice” cream using your PURE Juicer. Use a #4 grid, grind the frozen ingredients, and enjoy with your favorite toppings!

Try more recipes for frozen treats

Are Tomatoes Considered a Soft Fruit?

Lastly, friends in our juicer community have asked us for the best way to juice tomatoes. Honestly, we juice tomatoes the same way we juice other soft fruit is done the same way as other soft fruit (tomatoes are fruit, after all!). Slice tomatoes in half. Place the tomatoes skin to skin. Wrap, and press SLOWLY.

Watch our tomato juice demo

Have we mentioned you should press soft fruit slowly?

Happy juicing!

Health Benefits

mangoes: high in immune-boosting Vitamin C and fiber, mangoes have been shown to reverse signs of aging and help protect the body from free radicals. Mangoes are also high in Vitamin B6, which aids in serotonin production to regulate our mood and better sleep.

papaya: a great source of fiber, calcium, magnesium, and potassium, papayas are also chock full of vitamins C, E, and K. The antioxidants found in papaya have been shown to protect against certain types of cancer and the onset of Alzheimer’s disease.

pineapple: delicious and packed with antioxidants, pineapples are known for their anti-inflammatory properties that can aid in a healthy immune system. Pineapples are a  rich source of Vitamin C, manganese, and the compound bromelain, a group of digestive enzymes that may help break down protein and aid with digestion and could help fight against cancer.

lime: very high in vitamin C, limes also contain small amounts of iron, calcium, vitamin B6, thiamine, and potassium.

passion fruit: rich in antioxidants and low on calories, passion fruit is also a great source of fiber, vitamin C, vitamin A, iron, and beneficial plant compounds, including carotenoids and polyphenols.

Sources

Mangoes 101: Nutrition, Benefits, Types, and More

All About Papaya: Nutrition, Health Benefits, How to Use It

Pineapple: 8 Impressive Health Benefits

Limes: A Citrus Fruit with Powerful Benefits

Passion Fruit 101 – Everything You Need to Know

Medical Disclaimer

PURE Juicer is a juicing company. We are not doctors or medical experts. All content and information on this blog and website is for informational and educational purposes only, does not constitute medical advice, and does not establish any patient-client relationship by using this website.

Although we strive to provide accurate general information, the information presented here is not a substitute for professional advice. You should not rely solely on this information. Always consult a professional in your area for your health questions and concerns before making any professional, legal, medical, financial, or tax-related decisions.

Get a behind-the-scenes look at the artisan-crafted, small-batch production of the PURE Juicer from PURE’s founder, David Feinberg.

The Search for Superior Quality

Next time you’re shopping or in your home, look around: how many custom, bespoke products do you see? Chances are, they are few and far between.

Yet, artisanal products are my favorite kind. Crafted with precision and care. Bench built. Handmade. Designed to last.

This is why the team at PURE Juicer is committed to utilizing small-batch production when building our superior quality juicers. While most everything we own these days is mass produced (a process that saves both companies and consumers money), our team understands the value of the time and energy it takes to craft a quality product.

We Live in a Culture of Poor Quality Goods

We live in a consumer culture. This has brought many benefits; it has made the greatest number of products affordably and available to the most people. There are downsides, however: mass production produces enormous waste, at a huge cost to the environment. Consumers get good prices, but then expect things to always be cheap. We do get what we pay for.

A Juicer that Pays for Itself

For perspective, one all-plastic juicer costs $550, and weighs 12 lbs. This equals $46 per pound. The 70lb PURE Juicer with its all-metal construction comes out to be $30 per pound. The PURE may seem expensive at face value, but relatively speaking, our all-metal PURE is 50% less expensive than an all plastic juicer. Ask yourself, who’s making bank, us or them?

The best part is that once the initial cost for the PURE is covered, the savings begin. The PURE Juicer will save a consumer money in the long run: higher juice yields, less wasted produce, and longer life. Honestly, the PURE Juice pays for itself over time.

Plus, no other juicer can be re-sold for as high a percent of the as-new price.

Behind the Scenes at PURE Juicer

Each Part Has a Story

PURE Juicer parts are made to our exacting specifications and require us to purchase custom tools to produce them economically.

• We specify six custom lost wax cast parts made by pouring molten stainless steel into a ceramic coated and wax mold.
• Our motor is custom made to PURE’s torque specification and is fitted with a 316 stainless steel drive shaft.
• To save weight, the frame (chassis) is diecast from alloy aluminum.

Every part has a story and PURE has a personal relationship with every vendor who makes parts for us.

The Die Process

Many specialized tools, called dies, are required to make just one PURE Juicer. Once out of the die, the parts always have secondary processes like machining or polishing, or both.

The PURE juice tray is bent from a flat sheet that progresses through a series of forming dies that press the flat sheet (top) into a three dimensional part (middle left), a second die trims the excess (middle right), the tray is then is polished and laser etched (bottom).

The Lost Wax Casting Process

PURE Juicer’s cutter, press plate, and feed chute are made using a process called lost wax casting. This starts with a wax positive that is identical to the finished stainless steel part.

The wax is dipped three times into a ceramic slurry and allowed to dry for 30 days. The ceramic is strong enough to hold molten metal, so when we pour in the liquid steel, the wax melts and is replaced with stainless steel. This is how the as-cast part is formed.

This replacing of the wax with steel is why the process is named, “lost wax casting.” In modern terms we also call this investment casting or ceramic shell casting.

Below, we can see the three stages of the lost wax casting process for a press plate.

The only exception to this part of the process is the sprue, which is like the branch of the tree; the cutters are like the leaves. This set up allows many parts to be cast at the same time (see below). The molten metal is poured into a funnel at the top and flows through to create many parts at once.

Raw Casting

To complete one cutter from raw casting to finished part, we must complete approximately 30 steps, including machining, drilling and tapping, boring, polishing and sharpening. Below is a raw cutter casting (left), and a finished and fully polished part (middle and right).

Feed chute and electric motor production. Machining motor shafts (left), machined and sanded, but not polished feed chute (middle), finished motors (right) ready for inspection.

Spoilers ahead, the PURE hydraulic actuator cut in half (left and middle and valve (right). The vendor was problem solving and there was a problem they could not locate in the CAD. So they decided to just cut one actuator in half!

Partnering with Problem-Solvers

Thankfully, there are people and companies willing to support our vision. When I asked our manufacturing partner why they chose to support this project, I was told they want people to have the opportunity to lead the healthiest lives possible. This support, and our community’s desire for the very best, has been crucial to PURE’s success.

A Commitment to Lowering Environmental Impact

PURE’s philosophy is to make products that last, ultimately reducing waste and protecting the earth’s resources. Much of the PURE Juicer is made from recyclable materials, and our long-term goal is to reach full recyclability. We’re not there yet, but we’re getting closer.

A Commitment to Compliance

Each PURE Juicer is inspected multiple times during the manufacturing process for compliance to all specifications. Once the parts are delivered, they are inspected, measured, and confirmed. We inspect every juicer for electrical safety, pressure, cosmetics, fit, and finish.

There’s a tool for everything. Below is a jig to correctly set the drive belt tension (top), a tool for measuring the cutter bore (middle), and the hydraulic pressure setting station (bottom).

Quality Assurance

To assure quality at PURE Juicer Seattle World Headquarters, we re-inspect a percent of all juicers prior to shipment to guarantee our quality standards are being properly maintained.

We have been building PURE Juicers since 2016 when we made our first production run. The below photos show some of the many steps as the parts are cast, machined, or formed. To make the PURE is not easy. We had to find manufacturers that were willing to work with us and accept small orders. Our first order was for only 200 juicers. To Apple, Tesla or GM, that’s barely a sample run. Our current runs would be the size of a test batch for a multinational company.

A Commitment to Innovation

We have never stopped innovating the design. Below are the prototypes for current juicing grid plates (left), and early production grids (right). Both have safe, smooth sides, but I wanted to increase the open-area for the coolest pulp and greatest pulp flow through the grids. I also saw a design opportunity to make the part more beautiful. Note how the 6mm, 8mm, 10mm and 12mm holes have been individually modified to fit each grid plate.

Superior quality doesn’t happen by accident; the PURE Juicer production process is one of continuous attention and refinement. Each and every part has to be carefully made and inspected before it goes into the juicer. I can confidently say that each and every PURE Juicer doesn’t just meet my standards or yours, it is qualified by PURE’s dedicated team who has been with us from the start and who know and maintain our standards.

When most people look at a finished product on a web page or store shelf, it’s impossible to see behind the curtain. Everything we own was touched by human hands during its production, and there are far more steps than most of us realize.

I’m proud to say that behind the scenes at PURE, there are people just like you and me: hard working, wonderful people with a commitment to quality craftsmanship and service.

Making the PURE Juicer has been one of my life’s great joys and great accomplishments. It has been a huge gift to make this machine available all over the world, to all of you.

Yet the greatest gift has not been making this amazing juicer. The greatest gift is witnessing how loving and caring humanity is. I have been privileged to meet so many of you on your health journey, and I have been supported by countless friends, family, vendors, companies and the incredible team at PURE Juicer, who every day, make PURE possible.

Thank you,

DavidF
Founder | CEO

At PURE, we’re big fans of eliminating as much waste as possible, and we’re always on the lookout for new ways to use our leftover pulp. These 6 juice pulp recipes may surprise you!

Juice pulp: good for your skin

Perhaps this comes as no surprise to avid juicers, but juice pulp is oh-so-good for your skin. Whether you’re ingesting the pulp through a delicious recipe or smoothing it on your face, leftover pulp packs a powerful nutritional punch that will enhance your skincare routine.

Here’s one of our favorite skincare recipes:

Juice Pulp Cucumber Face Mask

When you’re in the mood for a refreshing cucumber mask, look no further than your own test kitchen. We like to take the pulp from our cucumber-apple juice and combine it with aloe vera, honey, and rose oil. Why cucumbers? Cucumbers are anti-inflammatory, full of anti-oxidants, and very hydrating. Not only that, when used topically, cucumbers can actually brighten and tone your skin.

This glorious mask has the consistency of a good mud mask, so we recommend you apply the mask, put your feet up, and sip on that delicious cold-pressed cucumber-apple juice.

Ingredients

• cucumber-apple pulp
• 2 tbsp aloe vera (from a leaf or aloe juice)
• 2 tbsp honey
• 3 drops rose oil

Directions

Mix cucumber-apple pulp with the aloe vera, honey, and rose oil in a bowl. For an extra-refreshing treat, refridgerate the mask for 5-10 minutes before applying.

Recipe by Gilly’s Organics

Directions

Combine ingredients slowly. Alternately, get your kiddos involved and ask them to combine them quickly to see how many bubbles they can make!

Juice Pulp Wood Polish

Citric acid is also very effective when used as a wood polish. We used lemon rind, olive oil, vinegar, and a touch of lemon juice.

Ingredients

• lemon rind
• 1 cup olive oil
• ¼ cup of vinegar
• touch of lemon juice

Directions

Mix the ingredients together, and dip the edge of a microfiber cloth into the mixture. We recommend polishing with the grain of the wood, and going over the surface once more with a clean cloth.

Juice pulp: good for eating

Of course you can also eat fruit and veggie juice pulp! While we at PURE pride ourselves on the nutrient-dense juice our state-of-the-art juicer produces, we hate to waste the fiber-rich pulp when our bodies (and the bodies of our furry friends!) could put it to good use.

Dog Treats (and Human Treats)

These dog treats taste and smell so delicious, you may actually have trouble sharing them with your furry friend (they are human-friendly, too!)

Yield: two full cookie sheets of treats

Ingredients

• ½ cup apple sauce
• ¼ cup flaxseed soaked in water
• 1 cup gluten-free oats
• 2 bananas
• ¾ cup peanut butter
• ¼ cup  pumpkin (optional but great for digestion)
• 6 cups pulp: carrot-apple or carrot-apple-greens pulp broken into pieces

Directions

In a blender, combine all ingredients and blend until smooth. Add a little water if necessary. For chunkier treats, consider setting the pulp aside to blend the other ingredients, and, once smooth, blend in the pulp.

Spread a thin layer of the mixture onto a cookie sheet and back slowly at 150 degrees for 45 minutes. Flip the layer over and cook for another 45 minutes. Cut into small pieces and store in the freezer until use. You can also use cookie cutters (see adorable heart-shaped treats below) or a cookie scoop and bake the treats the same way.

Pro tip: if you want these for YOURSELF, try spreading almond butter on them for a little extra flavor.

Learn more about PURE Pulp Dog Treats

Juice Pulp Tea: Immune Booster Tea

Our Immune Booster with Pineapple Juice, made with oranges, lemons, ginger-turmeric, and pineapple, is one of the best things we have ever made in our test kitchen. Because the juice tasted so good, we immediately began working on ideas for how to use the pulp in other delicious creations. Our favorite so far? Immune-Booster tea.

Directions

• Fill your tea filter with as much pulp as you can.
• Pour hot water into your teapot for steeping.
• Add a little fresh juice to tea and allow to steep for another two minutes.

Pro tip: add star anise, cinnamon, and cardamon for extra spice and sweeten to taste.

Of course, the options are unlimited when it comes to the kinds of tea you can prepare with your juice pulp. This one just happens to be our current favorite, especially as we head into cool fall evenings!

Read more about our PURE Immune Booster Tea

Medical Disclaimer

PURE Juicer is a juicing company. We are not doctors or medical experts. All content and information on this blog and website is for informational and educational purposes only, does not constitute medical advice, and does not establish any patient-client relationship by using this website.

Although we strive to provide accurate general information, the information presented here is not a substitute for professional advice. You should not rely solely on this information. Always consult a professional in your area for your health questions and concerns before making any professional, legal, medical, financial, or tax-related decisions.

Full of protein and other nutrients like omega 3 fatty acids, vitamin E, calcium, and potassium, almond milk completes a wholesome breakfast and tastes amazing with treats like cookies and coffee.

Make an almond milk latte with PURE ground coffee

Why make almond milk at home?

At PURE, we believe it’s best to know exactly what’s in the food and drinks we’re consuming and serving to our friends and family. Store bought almond milk (even if it’s labeled “organic”) contains additives and preservatives, and may not actually be made with raw almonds. Additionally, homemade almond milk, especially when made with our state-of-the-art juicer, is more nutrient-dense than the kind found at the store. Last but not least, homemade almond mik is consistently creamy and flavorful–unlike many store bought brands which can sometimes taste bland and watery.

How to make almond milk

The first step to making the dairy free milk of your dreams is to soak 1 cup of raw almonds in water overnight. Then, replace the soaked water with fresh water and grind the almonds and water, either with the powerful grinder in our state-of-the-art hydraulic cold press juicer or for larger batches, a blender. Finally, you need to squeeze (or press!) the almond pulp to strain the liquid from the almond meal.

Why grind and press almond milk?

When using the PURE Juicer for almond milk, you can bypass the use of a nut milk bag and instead let the machine do the straining for you (your hands will thank you!). Our PURE press cloths, which are designed especially for our state-of-the-art juicer, are crafted specifically to yield the highest possible nutrients while filtering pulp (or in this case, almond meal) to produce a smooth and delicious beverage.

How long will homemade almond milk last?

If you are working with a quality juicer like the stainless steel PURE Juicer, your fresh almond milk should last 4-5 days in the fridge. Yes, it’s true that store bought almond milk will last longer, but remember, that shelf life comes at a cost. Once you get into a rhythm of soaking and pressing almonds, you’ll find you’re not adding much time to your weekly routine.

How to make almond milk with your PURE Juicer

The ingredients for a homemade almond milk recipe are simple: raw almonds and water. We love that the PURE Juicer saves time and energy when making our favorite dairy-free milk.

Soaking the Almonds

For each cup of raw almonds, you’ll produce about two cups of almond milk. Since you will need to use the almond milk within a few days after making it, we suggest you soak 1-2 cups of almonds at a time.

Place the almonds in a large bowl and add three cups of water for every cup of almonds.

Soak the almonds for a minimum of 4 hours, and place the bowl in the fridge if soaking for longer than 6 hours. For the creamiest, richest almond milk, soak the almonds for as long as you can, up to 48 hours.

Draining the Almonds

When it’s time to make your almond milk, retrieve your soaking almonds. The almonds will have absorbed much of the water in the bowl. Drain any excess water that may still remain.

Next, add a 2:1 ratio of fresh water (filtered water, if you like). If you started with one cup of almonds, add two cups of water.

Grinding the Almonds

For large batches, use a blender. Pour the almonds and water into your blender pitcher and turn on high speed. Blend until the almonds are completely crushed. The mixture should look white and frothy.

For smaller batches, you can use the PURE Juicer’s grinder and #8 grid. Scoop the almonds and water into the feed chute before turning on the juicer. 

Almond milk has a natural, light sweetness to it, thanks to the lovely taste of fresh raw almonds. If you’d like it a bit sweeter, closer to what you might buy at the store, you can add fresh dates and vanilla extract to the almond and water mix before turning on the blender or PURE grinder.

Pressing the Almonds

When using a blender, this is the step in the process when you’d usually hand-strain the almonds using a nut milk bag–but thankfully, this time-consuming (and messy!) extra step is eliminated by using the PURE Juicer.

Instead, scoop up the ground almonds and wrap them in a PURE press cloth. Place the folded cloth on the press plate. Turn on the PURE Juicer.

Voila! Homemade almond milk–fresh, creamy, and delicious.

Pro-tip: Don’t toss the almond meal leftover in your press cloth! Store the almond meal in your freezer and use it for baking.

Sources

9 Evidence-Based Health Benefits of Almonds

8 Proven Health Benefits of Dates

6 Benefits of Vanilla Extract and Vanilla Beans

Medical Disclaimer

PURE Juicer is a juicing company. We are not doctors or medical experts. All content and information on this blog and website is for informational and educational purposes only, does not constitute medical advice, and does not establish any patient-client relationship by using this website.

Although we strive to provide accurate general information, the information presented here is not a substitute for professional advice. You should not rely solely on this information. Always consult a professional in your area for your health questions and concerns before making any professional, legal, medical, financial, or tax-related decisions.

PURE’s fast grinder

The grinder does its work so quickly that produce does not get warm in the process. (Have you ever wondered why we call cold-pressed juice “cold-pressed?” This is why!) When produce is warmed, its enzymes are altered, and many fruits and vegetables lose quality nutrients. A grinder that works as quickly as PURE’s will maintain these nutrients and produce juice full of what our bodies crave to stay healthy and strong. The same is true for coffee beans.

PURE’s unique design produces uniformly ground coffee

Because it grinds coffee beans quickly and thoroughly, the PURE grinder will provide fine-ground coffee ready for your coffeemaker.

The consistent, uniform grind of the coffee grounds produced by the PURE Juicer is what will make your hot cup of coffee so delicious. According to Scott Rao, a coffee expert and influential voice in the industry, the quality of coffee grind is essential for producing the best cup. A uniform grind not only gives a brew the perfect taste, but also ensures that every drink you make tastes as good as the last.

How to grind coffee beans in the PURE Juicer

• Fill the feed chute with your favorite coffee beans. 1 cup of beans is good for 10 cups of coffee
• Use a #2 grid. Cover the top of the chute with your hands and turn the machine on
• Push the beans down the chute with the PURE pusher
• Catch the coffee grounds in a coffee filter for easy transfer to your coffeemaker

How to make flavored coffee in the PURE Juicer

Want to take your coffee to the next level? Try adding a spice like cinnamon, antioxidant rich cacao nibs, or vanilla beans as you are grinding the coffee. These and other spices will grind up easily in the PURE Juicer and add a delicious–and nutritious–twist to your coffee.

Consider using PURE pressed almond milk to whip up a latte or two and invite your friends for hot drinks at your own personal café.

How to make flavored coffee in the PURE Juicer

Want to take your coffee to the next level? Try adding a spice like cinnamon, antioxidant rich cacao nibs, or vanilla beans as you are grinding the coffee. These and other spices will grind up easily in the PURE Juicer and add a delicious–and nutritious–twist to your coffee.

Consider using PURE pressed almond milk to whip up a latte or two and invite your friends for hot drinks at your own personal café.

Is coffee healthy for you?

You know coffee can increase your energy levels and improve athletic performance, but is it actually good for your health? Some studies show that yes, as long as you’re not struggling with high blood pressure, daily coffee can be beneficial.

According toDr. William Li, speaker, educator, and author of the New York Times bestseller Eat to Beat Disease, drinking coffee (and tea) is associated with longer telomeres (prevents the loss of a cell’s power to divide and grow) which protects our DNA and slows the aging process. (study: National Health and Nutrition Examination Survey NHANES). Adding cinnamon, cacao nibs, or vanilla will just increase the potential benefits your body will receive from your steaming cup of joe.

Quality coffee grinder, quality breakfast

Now that you know how to grind your coffee beans in the PURE Juicer, you’re ready to start your morning off right. Don’t forget to pair your freshly ground coffee with a nutritious breakfast, like the PURE açai bowl topped with fruit.

Enjoy!

Health Benefits

cacao nibs: also known as cocoa nibs, cacao nibs are rich in antioxidants which can help reduce cell damage in your body, helping to prevent diseases like Alzheimer’s disease, heart disease, and cancer. Cacao nibs also aid in healthy digestion, heart health, and improving one’s mood.

cinnamon: anti-viral, antibacterial and antifungal, cinnamon may support both gut health and heart health. Studies show it could also be beneficial to the aging brain, particularly in the case of inhibiting the kinds of proteins that cause Alzheimer’s.

coffee: in addition to its ability to increase energy levels, coffee may also promote weight management (and the storage of less body fat), enhance athletic performance, and protect our bodies against chronic disease. Coffee may be linked to a lower risk of type 2 diabetes, and could help protect against Alzheimer’s disease, Parkinson’s disease, and cognitive decline.

vanilla beans: in addition to the calming aroma and pleasing taste of vanilla, there is some evidence that vanilla beans have powerful antioxidant properties, are anti-inflammatory, neuroprotective, and potentially anticancer.

Sources

Health Benefits of Cacao Nibs

9 Unique Benefits of Coffee

5 Health Benefits of Cinnamon

6 Benefits of Vanilla Extract and Vanilla Beans

Ready for that almond milk latte? Come back next week to learn how to make homemade almond milk that froths as well as any other milk you’ll find on the market.

Medical Disclaimer

PURE Juicer is a juicing company. We are not doctors or medical experts. All content and information on this blog and website is for informational and educational purposes only, does not constitute medical advice, and does not establish any patient-client relationship by using this website.

Although we strive to provide accurate general information, the information presented here is not a substitute for professional advice. You should not rely solely on this information. Always consult a professional in your area for your health questions and concerns before making any professional, legal, medical, financial, or tax-related decisions.