Gut Health Periodic Table

Understanding Gut Health – Prevention, Healing & Juicing

What is happening with the average gut in today’s world?

The world of gut-health medicine is growing rapidly. 

In the past decade, there has been an exponential growth of studies and literature supporting the importance of the health of the gut and its intact microbiome. 

What is a microbiome? Think of what naturally lives inside the human body; bacteria, fungi, protozoa, and viruses, and then inside all of these lives genetic material that our bodies have grown to rely on for health and healthy guts. 

But what happens when it is material our body doesn’t recognize? An unhealthy or abnormal microbiome has been implicated in both primary gastrointestinal diseases including irritable bowel, Crohn’s and ulcerative colitis, and small intestinal bowel disease (SIBO), as well as extra-gastrointestinal (conditions affecting the joints, eyes or skin) diseases. Diseases all the way from eczema to cardiovascular disease to autoimmune disease and to neurodegenerative diseases have a connection to our gut health and microbiome.

We don’t know what any individual’s perfect microbiome is yet because many factors play a role, like where and how you were born, early environmental exposures, dietary habits, medical history and medications, and even early childhood adverse events, but we are learning more and more about the roles and relationships of different species. For years we have focused on the bacterium but we see impacts from viruses, protozoa, and fungi too. An exciting time for us as we learn more!


In this issue:


Why The Focus on Guts for ALL Health?

In recent years we have learned so much more about the mechanisms of interaction between the flora (gut flora or microbiome) of the human gut and human physiology. The species that make up our gut flora produce metabolites and mediators (tools the body uses to function properly). They have access to our whole body via the systemic and lymphatic circulation to organs such as our skin, liver, heart, muscles, and brain. Those are the two major circulatory systems we have (it is also how cancer cells metastasize). These systems give compounds, metabolites, minerals, or even pathogens access to all organs. Some organs are at less risk based on anatomical barriers (ie. the blood-brain barrier) but over time chronic inflammation breaks down those tight barriers.

drawing of digestive system

The combination of gut inflammation and an unhealthy microbiome are the root causes of an aberrant immune response that leads to damage and disease. Over time, as our gut sickens, we lose our internal ability to stop the inflammatory cascade and thus are left with a perpetual non-ending inflammatory response which can lead to immune dysfunction and mitochondrial burden (more to come about mitochondria).


What does a healthy gut look like? 

A healthy gut is – to put it simply – one without inflammation. It has a variety of bacteria, microbiome, and has ‘colonization-resistance,’ meaning it naturally prevents the colonization of enteric pathogens (disease).

What happens when we lose colonization-resistance? We start the cycle of an abnormal immune response, which results in inflammation.  

Understanding how inflammation is triggered in the gut is critical to gut health. Preventing inflammation will be addressed more below.

Salad greens

What does inflammation do to the gut? Inflammation directly changes the integrity of the mucosal lining of the gastrointestinal tract. It is inflammation that triggers both innate and adaptive immune responses, causing more inflammatory mediators to be produced. Mediators like cytokines are released as an immune response. If your body is constantly being triggered by food, environment, and stress, cytokines will constantly be released – this is chronic inflammation. This does elude to intermittent fasting but we are not going to dive into this subject today.

I also want to talk about our mitochondria, a topic that I regularly speak about at conferences.

The mitochondria is called the ‘powerhouse of the cell’ because it stores and creates energy for our cells and body from adenosine triphosphate (ATP).. If inflammation is caused by constant triggers, what happens to our energy/ATP when our body is in a constant battle in the gut? We run out of energy. Stressed cells release ATP on an as needed basis via channels in the plasma or cell membrane and vesicular export (vesicular export is the predominant mechanism for exchange of proteins and lipids between membrane-bound organelles in eukaryotic cells).. It is part of what is referred to as the ‘cell danger response’ since the cells perceive danger from all comers due to a perpetual inflammatory response. Are there foods that affect this more than others? Let’s dive into the subject of digestion.

Digestion is the conversion of complex carbohydrates via fermentation. This is a core activity of the human gut microbiome and efficient production of short-chain fatty acids (SCFA), such as butyrate, acetate, and propionate. These short-chain fatty acids are critical for the mitochondria to produce enough energy for our complex homeostatic physiology. This is what a healthy gut does and our whole body depends on our mitochondria to provide us with energy.

For those questioning the value of a plant-based diet, if you have a high-animal-protein diet, the biota (your microbiome) is forced to ferment amino acids which can produce potentially harmful compounds, such as ammonia and amines, which may result in disease. Plant-based foods do not appear to release these same compounds.  Animal protein can be toxic to mitochondria both directly and indirectly via inflammation.

What are some of the common ailments that result from an imbalanced gut? 

An imbalanced gut results in primary gastrointestinal diseases such as Crohn’s Disease and ulcerative colitis as well as dyspepsia and dysbiosis, irritable bowel disease, transaminitis, pancreatitis, and SIBO. But because of chronic inflammation, an imbalanced gut can cause other diseases including autoimmune disorders, cardiovascular disease, and neurodegeneration. Importantly, chronic inflammation can result in poor immune resilience to other exposures that we are all regularly exposed to over our decades of life. This includes infectious organisms, environmental toxins, contaminants, and even stress. 

Juices and veggies


What are typical treatments for these ailments?

The variety of ailments from poor gut health are diverse and often require targeted treatments. There are many medications for patients, and more seemingly approved each year, but a mainstay of all treatments should include improvement and reparation of gut inflammation and altered microbiome. These treatments include nutritional intervention with improved dietary choices that are focused on the consumption of polyphenols (micronutrients packed with antioxidants), sleep hygiene guidance, use of pre and probiotics, and depending on the severity, sometimes even fecal microbiota transplantation.

I have seen many patients with poor motility, irritable bowel disease, and SIBO that have had great improvements with an improved focus on lifestyle choices.


How does food play a role in helping create a healthy gut?

Fruit in bowls

Based on the explanation of digestion and our microbiome, we can safely say that food is critical for a healthy gut. Humans did not evolve to consume highly processed foods, high sugar content, or other types of food commonly found in the American diet. Complex carbohydrates and foods high in dietary fiber are key for a healthy gut. And importantly, foods with polyphenols are essential. Polyphenols are found in fruits, vegetables, nuts, flaxseeds, and even coffee. Fruits such as apples, blackberries, mulberries, black currants, and blueberries contain polyphenols. Vegetables that contain polyphenols include artichokes, spinach, chicory (endives, escarole, frisee, radicchio), and onions.  

Polyphenols are potent antioxidants and have been repeatedly demonstrated to contribute to the prevention and reduced risk of chronic disease. One way in which they do this is by increasing the population of healthy bacteria such as bifidobacteria and lactobacilli. Other important compounds include oligosaccharides for appropriate fermentation of short-chain fatty acids and more energy-producing compounds. Oligosaccharides are found in blueberries, watermelons, peaches, mango, pears, and vegetables of the allicin class such as garlic, leeks, and scallions. High-fiber vegetables such as corn and those of the cruciferous classes (broccoli, cabbage, kale, etc.) further provide additional substrates (underlying substance).

Nitrates are another important compound that is produced by the microbiome and decreased by chronic inflammation. Nitrates are important for our health as they help to ensure appropriate and efficient blood supply which includes blood supply to the gut. The gastrointestinal tract has its own blood supply and when vessels are not healthy and not delivering blood to the cells of the gut, a level of ischemia (restriction) can occur which further complicates digestion, metabolism, and absorption and further damages the gut. 

High concentrations of nitrates are found in green leafy vegetables such as kale, chard, arugula, cabbages, collard greens, and spinach. Beets and their leaves are known for their nitrate concentration. Other plant-based sources include watermelon, apples, bananas (which are also a great source of prebiotics), strawberries, cabbage, mushrooms, celery, and radishes.

Pineapple and ginger have enzymes that are medicinal and can relieve symptoms from inflammation including bloating, constipation, and flatulence (abdominal discomfort). 

The chlorophyll that gives watercress (and other green plants) its green hue contains enzymes that are important for nutrient utilization. 

Aloe vera not only balances the intestinal flora but prevents histamine release from the mast cells (part of the immune and neuroimmune systems) of the gastrointestinal tract which is an important source of inflammation from exposure to toxins, contaminants, harmful metabolites, and poorly tolerated foods. 

Celery provides a detoxifying mechanism by creating an osmotic force to help the tract move waste by-products through the tract. 

Fennel improves digestion and protects from worms and parasites due to the volatile oil anethole.

This is when I am grateful for my fellowship in integrative medicine, under Dr. Andrew Weil.



How can juicing specifically help create a healthy gut?


When we consider juicing for healthy adults and children, we look at it as a way to consume high quantities of the compounds I mentioned above to keep our guts, mitochondria, and body strong while keeping inflammation low. We want to lead vivacious full lives with bodies that can do what they were meant to do – run, play, sleep well, love. 

Drinking 16 to 32 ounces of juice a day allows us to nourish our bodies along with supporting our guts to digest a robust plant-based diet. Juicing has been found to create high quantities of nitric oxide which decreases inflammation (1) This works for preventing inflammation. When you combine juicing with a plant-based lifestyle, you are adding more fuel to your body and giving it more tools to heal and thrive. 

We love seeing families juice. Prevention ideally starts at a young age so our children are strong and resilient as they face the Standard American diet. 

Green juice in front of PURE Juicer


Healing the gut requires the same juice but a different strategy. If we are living with inflammation and most often a fatigued immune system, we want to drink more juice (32oz or more) to nourish our hungry body so it can gently restore the gut. Juicing has been found to create high quantities of nitric oxide which decreases inflammation (1). 

Consuming primarily whole plant-based foods is always ideal, but if a gut is damaged, it will be difficult for the gut to efficiently digest these foods which may not only lower the bioavailability of the nutrients and compounds but may even further contribute to inflammation and gut discomfort. 

A cold-pressed juice contains nutrients and compounds without the fibrous components that may be difficult for the inflamed gut to handle. It may be hard to digest it to the purest state. That is why juicing plant foods, especially the ones suggested above, and drinking them throughout the day is one of the most healing ways to build your gut back to health.

If really committed, then an estimated healing time is 3 months. 

Fruits and veggies


When our bodies are feeling more energized, we will continue to juice and return to a more robust diet with whole plant-based foods. Juicing again complements what we eat to create a beautiful harmony with the nutrients we eat throughout the day. We recommend 16 to 32 ounces a day. If we notice our energy levels are low or if our gut feels off, we can always go back to more juices to feed our bodies.

Juicing not only helps to heal but protects during the healing process. And then, as a bonus, drinking juice prevents recurrence of inflammation and can be protective. Juicing ensures our bodies can absorb and assimilate these compounds without the burden of digestion which can be stressful for a stressed-out gut.


Using the Periodic Table of Juicing for Gut Health 

Some of my favorite ‘elements’ in the gut-health category include berries, Asian pears, pineapples, and green leafy vegetables. I regularly juice aloe vera, celery, and ginger when my gut needs some TLC. Combine them in any way that sounds delicious to you. There are no rules to juicing. Just juice and enjoy. But if you prefer recipes, here are a few that I recommend for my patients:

  1. Simple Green: Pure celery juice (mono-juicing!)
  2. Rise and Shine: Asian pear, ginger, dandelion, or other edible flowers
  3. Do the Dew: Honeydew, arugula, green cabbage
  4. Homerun: Apple, fennel, pomegranate, watercress
  5. Let Us Be: Lettuce, cranberry, spinach
  6. Walk on the Wild Side: Banana, papaya, mango (We recommend freezing the fruits and using stage one to create a smoothie bowl with these ingredients).

Video demos to come!

Gut Health Connection

I have seen many patients over the years with various symptoms that often include a history of poor gut function. Many times, there is chronic constipation which only results in waste stasis and leads to dysmotility and stagnation, and SIBO. Over time, the unhealthy microbiome creates an environment of inflammation and toxicity allowing mediators and compounds access to the circulation and creates end-organ damage, often on a cellular level years before true disease results. Oftentimes, once the disease is present, it can be harder to completely reverse the damage. 

But working on healing the guts and regenerating a healthy membrane lining of the tract can help minimize symptoms and hopefully slow the progression of the disease. It is very possible that most modern-day maladies stem from poor gut health which in most cases, starts when we turn to poor foods and lifestyle choices. Gut health isn’t completely dependent on the foods we choose to eat but also on how active we are, how well we sleep, and how we manage stress also play a role.

orange juice


Join Me!

I too have been in a rut and have been so busy and overwhelmed with life and its many obligations that I have not been true to my preach. This blog has reminded me how important self-care and self-nurturing are because we are the only ones that can care for our own bodies. Excuses only hurt ourselves. My resolve is renewed to return to what I know best for myself and my health.

Thank you for following me on this journey through the Periodic Table of Juicing. We welcome your comments and questions below. I do not give medical advice in these comments so please ask your local doctor for specific medical advice. 

Next month, we will be discussing one of my favorite subjects (I am a neurologist after all), the brain!

1 Health benefit of vegetable/fruit juice-based diet: Role of microbiome.

Henning SM, Yang J, Shao P, Lee RP, Huang J, Ly A, Hsu M, Lu QY, Thames G, Heber D, Li Z.Sci Rep. 2017 May 19;7(1):2167.


Human Gut Microbiome: Function Matters.

Heintz-Buschart A, Wilmes P.Trends Microbiol. 2018 Jul;26(7):563-574.


The gut microbiota and host health: a new clinical frontier.

Marchesi JR, Adams DH, Fava F, Hermes GD, Hirschfield GM, Hold G, Quraishi MN, Kinross J, Smidt H, Tuohy KM, Thomas LV, Zoetendal EG, Hart A.Gut. 2016 Feb;65(2):330-9.


Diet and the Human Gut Microbiome: An International Review.

Wilson AS, Koller KR, Ramaboli MC, Nesengani LT, Ocvirk S, Chen C, Flanagan CA, Sapp FR, Merritt ZT, Bhatti F, Thomas TK, O’Keefe SJD.Dig Dis Sci. 2020 Mar;65(3):723-740


Gut Microbiome: Profound Implications for Diet and Disease.

Hills RD Jr, Pontefract BA, Mishcon HR, Black CA, Sutton SC, Theberge CR.Nutrients. 2019 Jul 16;11(7):1613.


Influence of diet on the gut microbiome and implications for human health.

Singh RK, Chang HW, Yan D, Lee KM, Ucmak D, Wong K, Abrouk M, Farahnik B, Nakamura M, Zhu TH, Bhutani T, Liao W.J Transl Med. 2017 Apr 8;15(1):73.


Food Components and Dietary Habits: Keys for a Healthy Gut Microbiota Composition.

Rinninella E, Cintoni M, Raoul P, Lopetuso LR, Scaldaferri F, Pulcini G, Miggiano GAD, Gasbarrini A, Mele MC.Nutrients. 2019 Oct 7;11(10):2393.


The effects of plantbased diets on the body and the brain: a systematic review.

Medawar E, Huhn S, Villringer A, Veronica Witte A.Transl Psychiatry. 2019 Sep 12;9(1):226.


Mediators of Gut Mucosal Immunity and Inflammation


Mediators of Inflammation and Immune Responses in the Human Gastrointestinal Tract


On the Mechanism of ATP Hydrolysis in F1-ATPase

Carly Brown with juice

Carly Brown – PURE Juicer Community Spotlight

Interview by Jen Longtin, PURE Juicer

Our PURE community is a vibrant bunch of juicers from around the world making a difference in their health and the health of others. Our goal is to use these stories to inspire everyone to new levels of vitality and community.

Carly Brown is a holistic health coach, yogi, juice enthusiast, wife, and mother on a mission to contribute to a happier, healthier world. Inspired by her experience of naturally healing thyroid cancer, Carly launched Alchemy Juice, a local juice delivery company in Austin, Texas, and an 8-week detox course, The Daily Detox, on her website She loves spending time barefoot in her kitchen making raw food meals, exploring with her husband and son Cruz, and traveling to beautiful places off the beaten path.

We met Carly in 2019. What struck us immediately was her ability to turn bad health news into a positive step forward for her hometown. She wanted to make juice and sell it to support her healing. If she needed the juice, surely others in her community needed it too. And sure enough, hardly a year later, she has Austin cheering for her juice and, gratefully so, her recovery. We are inspired every day by our community and we hope you enjoy this new spotlight as much as we do.

What do you want us all to know about you? 

“My name is Carly Brown, and I am a mom to my son Cruz and wife to my amazing husband Ross. Together, with my mom as well, we started Alchemy Juice in Austin, Texas as a way to provide organic, delicious, cold-pressed juices in glass bottles to the amazing community we live in. It all started when I was diagnosed with thyroid cancer one and a half years ago, and as I was leaning on juicing to help me heal, I found there wasn’t anywhere local to buy raw, organic juice in glass bottles. I wanted to share my love of juicing, and also provide what I believe are truly health-inducing elixirs, with my community. We started in my home kitchen, and eventually grew Alchemy Juice to a full-time operation that delivers more than 10,000 ounces of juice to the doorsteps of Austin residents each week.”


Beets and oranges

Why did you start juicing? Was there a moment in your life or a person in your life that you remember that started your journey with juicing? 

“I have always dabbled in juicing; it was something my mom did in our home when I was growing up, but things changed for me when I received a cancer diagnosis in 2019. At that time, I was told I had thyroid cancer and my doctor recommended surgery to have it removed, and pharmaceuticals from that point forward. I am not philosophically against surgery, but I wasn’t ready to go that route just yet.

I turned to juicing as a pillar in my holistic healing journey. It is the first step I made, while I researched and looked for answers on what else I can do, I juiced. (Probably because it was something I knew how to do!)”


What did you notice (and maybe in what timespan) did you notice the impact of juicing?

“I noticed the impact of juicing almost immediately! Because I wasn’t new to juicing, it was pretty easy for me to just start increasing the volume of juice I consumed each day. I worked my way up to 64oz of juice daily. As I drank more and more juice, I found all the positive effects I had enjoyed before also increased. My skin became clearer, my body experienced less bloat, and the baby weight I had struggled with after having my son, Cruz, just fell off with ease.” 


What do you recommend to people afraid to start juicing? 

“Let it be fluid! Don’t get all hung up on the idea that your juice has to be a certain way, or follow an exact recipe, let it be enjoyable. Just start touching it; pull out any fruits and vegetables and just start juicing. From there, you can start to play with recipes and decide what flavors you love most, what produce is most accessible to you and make combinations with them that taste good to you so you have your core, go-to recipes that you know, and you don’t have to reinvent the wheel every morning. Be experimental because there is no wrong way to juice; all juice is good juice! So drop the rigidity, have fun with it, and allow yourself to start from where you are now.”

Juice in bottles

What is your favorite juice? 

“My favorite juices are made with deep greens with the addition of ginger, such as Alchemy Juice’s Pure Greens. It is made with a variety of green vegetables, with a kick of lemon and ginger. I love the alkalizing benefits of all the greens plus the digestive support of the ginger is wonderful, but it also makes it really tasty.” 


What do you like about using the PURE Juicer? 

“Having used many other juicers over the years, I found the PURE Juicer creates the purest, most nutrient-dense, highest quality juices. The juices that come from my PURE Juicer, compared to others I have used, are better tasting, and the texture has this wonderful, almost velvety mouth-feel. It is also beautiful! It is a joy to look at, and the stainless steel makes it a gorgeous centerpiece on my counter, so I don’t feel like I need to put it away after each use. Also, because it is stainless steel, it is a breeze to clean.”

Fruits and Veggies

Any tips on juicing for kids?

“Get them involved in the process! My son Cruz has been juicing with me since he was 6 months old. I would wear him in a wrap in the kitchen while I juiced, and he would love to help me make the juice bag and watch the juice flow out when it was pressed. My best advice is to not only involve them but incorporate it into their routine without sensationalizing it; put it in their lunchbox instead of a sugary juice box, serve it to them with meals at home, etc. Include them in having it be a normal part of how you eat and drink at home.”


How do people connect with you?

“Anyone can connect with me on Instagram @CarlyLovesKale and @alchemy.juice”


Anything else we have missed? 

“In Texas, and especially Austin, cold and fresh is always popular! Blue Lemonade (apple, lemon, and blue spirulina) is a summer favorite from the Alchemy Juice menu!”

Carly holding a watermelon

We welcome you to follow Carly and her juice company, Alchemy Juice, on Instagram @carlyloveskale & @alchemy.juice

Photos provided by Carly.


PURE Press Cloths – Best Cleaning Practices

How to Clean Press Cloths

Inside this article 


PURE Ripstop Press Cloth Design

Press cloths are crucial to two-stage juicing, they are how we separate the pulp from the juice.  Since 2015, we have been weaving our own press cloth. During this time, I have been continuously refining the weave specification of PURE’s press cloth in search of the perfect material. My background is in the textiles industry and at my last job I oversaw the weaving and testing of millions of yards of material. It has been a pure joy to work on the weave spec for PURE’s two-stage hydraulic press cloth. We chose an unusual weave and added the ripstop component. I would be very surprised if anyone has ever woven the weave configuration I chose of PURE’s press cloth.


Characteristics of a High-Performing Hydraulic Press Cloth:

  • High tensile strength
  • High porosity
  • Easy puck release
  • Highly resistant to plugging
  • Low staining and easy to clean

In 2020, PURE introduced the fully redesigned ripstop material with the above qualities. The PURE ripstop press cloth doubles (2x) the porosity and matches the high strength of our previous design, plus it is resistant to plugging and staining and is easier to clean.


Best practices for cleaning PURE Press Cloths

Depending on the depth of cleansing you are looking for, there are a few different methods for cleaning this particular weave of cloth. Over the next few paragraphs, I outline the following,

  • Overview mechanical (scrubbing), versus chemical (soap and water) cleaning
  • Washing for Initial use
  • Day-to-day cleaning
  • Pressing the water out for storage
  • Deep cleaning
  • When to replace old cloths with new ones


Overview of Mechanical Versus Chemical Cleaning

Press cloths can either be cleaned mechanically by scrubbing or chemically using cleaning agents. Both work and you can choose what suits you. PURE’s lead graphic designer David J, prefers only cold water scrubbing. For many, avoiding as many chemicals and cleaning agents (even safe ones) is what drives their decision. For others the goal may be, having the cleanest whitest cloths possible. Below I have included a wide spectrum of methods so you can match your personal style to your preferred practice.


Do I need to wash press cloths & bags before their initial use?

The best practice is to cold-water-rinse new cloths before first use, soap is optional.


Pressing the Water out for Storage

clean pure juicer

Once washed:

  • I refold my cloths
  • Stack them up and place them on the juice tray and place in the hydraulic press
  • Next, press the water out by using PURE’s hydraulic press. Be sure to have a collection vessel ready for the water that will press out of the cloth
  • Place the folded cloths in a ziplock bag and place them in the freezer until next use. This keeps them sterile in between uses

Tip: When the water is pressed out the cloths can just be unfolded and easily re-used. If the cloths are frozen over because the water was not fully pressed out, rinse in warm water to defrost them.


How do I clean press cloths after day-to-day use?

Personally, I like to simply do a cold water rinse and scrub. In my double basin sink, the sink divider has a nice hard crisp corner and the cloth can be rinsed and scrubbed washboard style against. Prior to scrubbing some people like soaking briefly with a bit of soap or Hydrogen Peroxide to disinfect or clean. If soap is used make sure the water runs clear and the cloth is fully rinsed out before use.

cleaning cloth
cleaning cloth

When is it time for a deep clean?

Over time, without deep cleaning, press cloth pores will slowly clog. The way to tell that it’s time to deep clean the press cloth is when the cloth begins to spurt or geyser from the cloth when the press is out or near full pressure. When this occurs, it is a sign, it is time to deep clean your press cloths.


How often should I deep clean press cloths if I am juicing daily?

I recommend deep cleaning bi-monthly. If you juice less frequently, adjust your cleaning schedule accordingly.

cleaning supplies

Press cloth deep cleaning – the chemistry

To clean the pores of the cloth we like to use an oxidizing solution that dissolves the vegetable matter that is clogging the pores in the material. This allows the vegetable fiber to rinse easily out of the weave.


Ways to deep clean press cloths

Cleaning from mildest to most aggressive, below is a list of methods people we know use:

  1. Oxiclean, soak 2-3 Tablespoons per gallon, overnight, and rinse (repeat if needed).
  2. Hydrogen Peroxide (H2O2) plus 1Tblsn/gallon baking soda, soak in 5-6% overnight and rinse (repeat if needed).
  3. Line dry in the sun and let the sun naturally bleach out any pigment
  4. Bleach, soak in 3-4% overnight and thoroughly rinse. Or,
  5. Wash the press cloth in the washing machine, with Oxiclean, organic bleach, or standard bleach and run a long rinse cycle.

The best way to deep clean  is in an oxidizing solution that is also high pH (base/alkaline). As a best practice, I prefer Oxiclean for deep cleaning and line drying for bleaching.


White or off-white?

Rather than the goal being to restore the original white color of the material, the primary goal is to restore the porosity of the cloth to as-new. To me, the press cloth appearance after cleaning is secondary. But for some, the bright white color is most important. If so, some form of bleaching (chemical or sunlight) is required.

The problem with bleach is because chlorine gas is toxic. Please be careful, if using it. Be in a well ventilated room or clean in a bucket outside on the porch. Be careful not to breathe the fumes and be sure prior to use that the cloth is thoroughly rinsed out. A washing machine will fully rinse the cloth of chlorine because the gas is vented outside and the rinse cycle will wash out any residue. This method is approved for Gerson Therapy.

Notes on the above:

As noted above, use base or oxidizing solutions

  • Hydrogen Peroxide is an oxidizer which will deep clean the cloth. Adding baking soda helps  catalyzes the cleaning reaction
  • OxiClean is a powerful oxidizer. One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), this breaks down into hydrogen peroxide when dissolved in water. The ingredients in Oxiclean break down safely in the environment and leave no toxic byproducts
  • Bleach (organic or traditional) is an oxidizer that will deep clean the organic material out of the weave  better than any of the above and restore the whiteness to the press cloth.
  • For Gerson Therapy, Margaret Strauss (Charlotte Gerson’s daughter) has approved the use of OxiClean and the washing machine method of cloth cleaning. Soaking cloths in a bleach solution is NOT approved for Gerson Therapy due to the off-gassing of chlorine from the soaking solution


How many press cloths should I have in rotation?

I recommend having 6-12 press cloths and 2 bags in rotation at any one time. How many press cloths you use and how often you replace them will vary from person to person. Chandra, one of PURE’s two-stage juicing experts, uses 6 press cloths per month. She looks forward to the treat of opening a new bag every month and starting fresh. If you like this idea, I recommend PURE’s cloth subscription program  as a way to buy discounted cloths and to have them delivered on the schedule you set. We also know people on a tight budget who keep the press cloths as long as possible. How long cloths are kept really depends on your budget and how much effort you want to put in maintaining them.


The more cloth you have in rotation… 

The longer the time between cleanings. By increasing the number of cloths in use, each cloth is used less frequently and the time between cleaning cycles is lengthened. Plus, it takes the same effort to clean a few or many so more truly is better.


I hope this article has answered all your questions

If not, please contact us at I hope you have enjoyed the cloth cleaning lesson explaining the mechanical and chemical ways to clean the press cloths. Use what helps and suits your lifestyle. Don’t use chemicals you are not comfortable with. Make choices you feel good about and don’t hurt the planet. Don’t ignore science; oxidizing base/alkaline solutions dissolve organic bonds and maintain the porosity of the press cloth.

In Health,



David Feinberg

Founder & CEO of PURE Juicer

Bekah Sheehan standing by PURE juicer

Bekah Sheehan – PURE Juicer Community Spotlight

Interview by Jen Longtin, PURE Juicer

Our PURE community is a vibrant bunch of juicers from around the world making a difference in their health and the health of others. Our goal is to use these stories to inspire everyone to new levels of vitality and community.

Bekah makes everything beautiful. We got to know her through Instagram saw that the celebration of life was part of everything she did. We knew there was illness in her family but always saw her take this challenge and turn it into a work of art. We saw the juices she made, the thought of every detail into her shots. As we saw her juice, cook, and teach through her husband’s cancer diagnosis, we also saw a strength in her that blew us away. After this interview, we are even more inspired and we hope you will be too.

What do you want us all to know about you? 

“Hello everyone my name is Bekah. I live in Escondido, California San Diego County. I am a mama to two littles, wife to a real good one, hairdresser to selects, now juice spreader to those who want it, and a friend to all. I love sweeping. It’s like a meditation to me. I have a call inside me for making the ordinary…extraordinary. Nature fuels me and amazes me every single time. I love a slow simple life with good honest food and the same kind of people to share it with.”


Why did you start juicing? Was there a moment in your life or a person in your life that you remember that started your journey with juicing?

“I’ve always juiced here and there but as many know it’s a lot of work and messy. My guy was diagnosed May 2020 with Hodgkin’s lymphoma so it was a lot of fear and will to get things better.

I researched all our options. A few friends recommended the Gerson Therapy treatment, so with a lot of interest I read up on it.

Bekah Sheehan standing by PURE juicer

On their site, they had the PURE Juicer and I remember lifting up my eyebrows and saying ‘Woah’ out loud ‘THAT is beautiful and holy crap that’s amazing.’ I compared PURE to the Norwalk and tossed back-and-forth for about three weeks to decide which one I wanted to buy and after doing research, watching lots of videos, and reading reviews I decided the PURE Juicer was it … great reviews, was prettier (wink) and the PURE community was more attractive to me. We dove in. Oh boy was I right. The PURE community has been extremely loving and supportive. Setting us as the customer for complete success and leading such a supportive cheerleader role. Love you all at PURE (hi Jen). I’ve been inspired so many times for my juice recipes from the story posts!”

Fruits and veggies by window
yellow juice

What did you notice (and maybe in what timespan) did you notice the impact of juicing?

“[The PURE] has served us so well and is always still so amazing how dry it leaves the pressed produce. I followed the Gerson juice recipes that Patrick would have multiple times a day along with conventional treatment and many many alternative treatments. We are still happy to shout on the mountaintop that he is CANCER FREE! I stayed in the same lane as my husband with his very strict zero grain zero sugar diet filled with juice and I tell ya, my body has never felt so acknowledged. What a feeling!”


What do you recommend to people afraid to start juicing? (too much time, too expensive)…

“My mom mode is on high gear these days so I will give the advice I give to my littles when they are confronted with fear. I try to stay away from things like, ‘why are you scared there is nothing to be afraid about.’ Instead, I say, ‘It’s ok to be scared, you know why? Because it’s the only chance you get to be brave and have courage. You can’t be brave without being a little scared. Show me your courage!’

Last year for me, I was being thrown into the grinder not knowing what was happening was extremely scary but I found when I was able to embrace it and accept what it was here to teach me it became a huge growth journey for me. I am grateful for it. Now this year I’ve made it a point to do things that are uncomfortable for me because I love the experience of the evolution that happens when feeling vulnerable and consciously doing the hard things.

I understand that the price point isn’t accessible for all parties but if you can make it work, let me tell you it pays itself off. The body recognizes the pure nectar that comes from PURE Juicer as its own and there is just something special about it.”


What is your favorite juice? 

“Gosh, I feel like you’re asking me to pick a favorite kid ha! The first juice I pressed was a green juice and it became my first love. This juice was the nectar of all the green I could get from a local farmer with green apple, cucumber, and lemon … Divine!

But then I got sprung on the immune booster shots that I tend to drink as a 12oz serving throughout the day. That one is fresh ginger, turmeric, pineapple, lemon, orange, and cayenne. Then during this last winter when pomegranates were in season and I experienced cold pressing and sipping that nectar… phew that blew me away and gave me so much energy. But dang I love what celery juice does to my body on an empty stomach, just gets all the organs in order for me. 

Sorry, I’m the worst at picking. 

Ok, So if I had to round it down to one it’d be the immune booster. My mouth waters thinking about it. Something about that spicy tartness brings me back to my Mexican childhood. It just grounds me and sparks me at the same time. Love it.” 


What do you like about using the PURE Juicer? 

“I like to say PURE Juicer is like a regular juicer’s cool older cousin, that has been out traveling abroad and comes back with a whole new enlightened life perspective that is so attractive you can’t shake the effect it had on you. Ha! No, but seriously it has been a total game-changer for us. The quality of it is like no other and not just the machine itself the quality of the juice it gives out is unlike any other pressed juices I’ve had. Juicing has become a meditative practice for me now, it has been symbolic of our 2020 year. I’ve had this analogy of life through juicing.”

PURE juicer with herbs, fruits, and veggies
Juice bottles full of juice made from PURE juicer
Bekah after 3.5 weeks of celery juice every morning

Photo after 3.5 weeks of celery juice every morning.

Any tips on juicing for kids?

“When the machine gets turned on my son Auggie comes running yelling ‘I wanna make juice mama!!!’ A tip for mamas trying to get their kids to drink the goods … INVOLVE THEM. Kids love feeling a part of the process and they are 100 times more likely to try something they hand a hand in making. Also, they love catching the juice straight from the stream and chugging. 👏🏼👏🏼👏🏼”


How do people connect with you?

“I am now taking orders in San Diego County for cold-pressed organic juices if you’re into it 🙂 You can connect with me on Instagram @bekahgrace_ or bump into me at the local farmers market. I’m the one with the mask (wink).”


Anything else we have missed?

“Sometimes we get pushed through this aggressive grinder and think what in the world is going on, just as we think ‘gosh, there is nothing more for me to give I can not take any more,’ we get pressed a little harder and feel like ‘oh no everything is leaving me,’ just then we result in a glass filled with pure organic nectar that we didn’t realize what was inside us all along we just need to go through the process and purge all that dry pulp (double wink). 🤲🏼 It’s pretty symbolic. GRATITUDE GRATITUDE GRATITUDE! 

Thanks for reading y’all!

Stay well

Hugs, Bekah”

We welcome you to follow Bekah on Instagram @bekahgrace_

Photos provided by Bekah.  

Note from Mimi Kirk: “I was so very happy the PURE Juice people introduced me to Bekah. I love getting juice from her as they are more than delicious, but made with love.” 

Periodic Table of Juicing

The Periodic Table of Juicing

Enter your email for a free digital copy

Creating The Periodic Table of Juicing

Centuries ago, Hippocrates said, “Let food be thy medicine, and medicine be thy food.” Our juicing and plant-based communities intuitively know what this means and have personally experienced the impact fruits and vegetables have on our bodies. But there is also a disconnect between the benefits of food and the medicine prescribed for wellness (and illness).

It has always been my hope to merge medical science with food science to support our juicing community. Fruits and vegetables have unique vitamins, minerals, and health benefits that can be overwhelming to try to put together from memory. When I came up with and presented the concept of a table to my team, and then Dr. Ruhoy, there was a resounding ‘YES.’ So here we are, with the new and evolving Periodic Table of Juicing.


How Do You Use The Periodic Table of Juicing?

We created this table to guide juicers worldwide on the benefit profiles of fruits and vegetables and favorite juiceable nuts and roots. Our goal is to make it easy to design delicious, healthy recipes and estimate their yield. We divided the Periodic Table of Juicing into ten sections and 138 element tiles composed of 100 unique elements. We then organized the table based on the body’s organ systems; digestive (gut health), cardiovascular, nervous system (brain), skin & hair, immune, etc. “Within the groups are vegetables or fruits that contain at least one ingredient that has at least one known benefit for that system,” Dr. Ruhoy.

We prioritized Gerson Juicing and Cancer Prevention to the Table of Juicing because both impact so many people in our community. We included two trending sections: Mental Health and Mitochondria. Mental health is more well known. Mitochondria is the powerhouse in every cell in our body linked to health and a rising number of illnesses. Dr. Ruhoy is an expert in the field of mitochondrial health, and she will dive into more detail to help us all share her understanding of how our mitochondria help us have strong, healthy bodies. Please note, there are more systems than there was space for in the table for instance, the reproductive system is not included, but we will write about this system and its juicing elements in the future.

There is much overlap as the plant foods have many ingredients that have important benefits for more than one organ system.” – Dr. Ilene Ruhoy


How We Designed the Table of Juicing

The Periodic Table of Juicing is just like the Periodic Table of the Elements. It is a foundational document that organizes information at a structural level. Everyone I show it to can see a way to use it, whether as a way to create recipe combinations or to see what foods have what nutrients and what specific properties. In compiling the Periodic Table of Juicing, we discovered that raw fruits and vegetables are underrepresented scientifically. For instance, since we cannot find the glycemic index for raw fruits and vegetables, we will endeavor to assemble this useful information in future months.

We have researched the nutritional value of each element and its active ingredients and worked extensively with Dr. Ruhoy to perfect groups of elements. (ex. Carrots have beta-carotene, lutein, & lycopene).

Unlike the Periodic Table of the Elements, the rules for PURE’s Periodic Table of Juicing are not defined by atoms and subatomic particles. Our table is a softer system to connect a food element with its active healing ingredients to create unique recipes and diets.

If you have an underlying health condition, consult with your doctor.

periodic table highlight for C

Why Cold-Pressed Juice Matters?

Suppose you have found us online and wondering how juice and a table of juicing elements matter, let us explain. At PURE, we see juice as a cornerstone or a building block. We do not view cold-press juice as a supplement but as a component of a balanced, plant-based diet. When we provide what our bodies need, lots of seasonal produce, we feel young, heal quickly and stay well. We do not claim juice is a cure-all. We believe that a diet rich in cold-pressed juice, fruits, vegetables, and healthy fats combined with exercise can improve our health and well-being and lower our risk factors.

Green juice
PURE’s proposition is simple, for every quart of juice we drink, we are consuming three pounds of produce. If we drink one-two quarts per day, we can affect a substantial change in our health. At the core, we are saying, “an apple a day keeps the doctor away,” “you are what you eat,” and finally, what Hippocrates said, “let food be your medicine.”
Dr. Ruhoy, as a vegan, board certified neurologist with a fellowship in integrative medicine. She is part of a new wave of healers that  went into medicine, knowing there is a deeper connection between nutrition and health than has traditionally been accepted. As a doctor, she treats one patient at a time. As PURE’s Chief Medical Officer, she can bring wellness to many. Her goal is to make a meaningful contribution to the body of knowledge showing the benefit of adding juice to our diet. We are honored to work with her.
Today, we know more than ever before about phytonutrients and the underlying chemistry and physiology of food than ever before. Modern medicine is only just beginning to understand nutrition at the cellular level. Dr. Ruhoy is uniquely qualified to connect juicing to optimal health and healing. She had this understanding before attending medical school and has been passionately taking a deep dive into plant-based nutrition all of her adult life. Dr. Ruhoy is a living example of, “physician heal thyself,” part of her story is her recovery from brain cancer. You can read about her story in an interview we did with her and Mimi Kirk here.

I started PURE Juicer as a company to make the world’s best juicer. 

As time has gone by, I’m continuously drawn into the world of health. Yes, we make a unique two-stage juicer and perhaps the only juicer that will efficiently juice some of the elements (like broccoli juice). But more importantly, this is about the incredible community of people who are achieving optimal health literally with an ounce (or quart) of prevention and treating chronic disease by drinking cold-pressed juice. Our body truly is our temple, and when fed properly, we regularly see people’s lives and bodies transformed. As the founder of PUREJuicer, I hear remarkable healing stories; as someone who has undergone my recovery, I can attest to a body and spirit transformation and the corresponding feeling of health and well-being.

The Periodic Table of Juicing is for everybody, not just PURE Juicer owners (although yields only apply to PURE Juicer). I want anyone and everyone who can see a benefit from how we have organized this information to use it and be well. Our goal is for those who see it intuitively to understand how to use the content to manage their health better. My family doctor said she would give it to her patients, other friends would use it as a menu planning guide, and for most of us, a way to make the best juice, share recipes, and be part of the juicing community.


The Future of The Periodic Table of Juicing- Join Us

This table will be a living document that we will continually add to based on your experience and ours. I hope many of you will submit recipes, blogs, and videos of the juices you love. We are all connected and deeply share in understanding the meaning the original periodic table of elements provides. Intuitively and at-a-glance anyone looking at the Periodic Table of Juicing will see we are connecting the relationship between the foods we juice (the elements) with the health benefits (the sections) associated with them.

As an aside, something I look forward to is different regional tables. There should be other charts for different geographic regions. I can’t wait to collaborate with you on these regional tables.


New Recipes And Education For Each Section

Each month, we will post a new blog written by Dr. Ruhoy that dives into the system’s science. It will include new recipes to try out and at least one demo video to make a fresh juice. That same month, we will post the latest yield estimates for the corresponding elements. You can see how this works by reading Dr. Ruhoy’s first blog about Cancer Prevention (link to blog)

This project collaborates with Ilene Ruhoy, MD, Ph.D., who is now our Chief Medical Officer for PURE Juicer, and David Jenkins, the mastermind behind the graphic design. I would also like to thank my entire team for their input, edits, juice testing, and being a part of my passion.



David Feinberg
CEO | founder |

Cool Cruciferous recipe
cancer cell

Juicing for Cancer Prevention

PURE Juicer asked Ilene Ruhoy, MD, Ph.D. to help us make a deeper connection to western medicine, the body, and medicine through the food and juicing. Dr. Ruhoy is a board-certified neurologist, with a fellowship in integrative medicine at the University of Arizona with Dr. Andrew Weil, and has her Ph.D. in Environmental Toxicology. She is now our Chief Medical Officer and we are grateful for her passion and expertise. 

Image by

By Ilene S. Ruhoy, MD, PhD


The Burden of Cancer in America

Cancer is one of the leading causes of death in the world. The cumulative cost of cancer care in this country is more than $150 billion. This disease is a scourge on our societal health and well-being. There are approximately 1.8 million new diagnoses of cancer each year in the United States. Almost every American is affected on some level either by a personal diagnosis or the diagnosis and suffering of a loved one. 

cancer cell

What Scientific Research Has Taught Us

Billions of research dollars dedicated to finding the causes of cancer – which is unregulated cell growth – have left us with more questions than answers. Over 40 years of research has taught us the cause of cancer is likely multifactorial and includes the contribution of genetics, exposures to environmental toxins, infectious disease, and autoimmune disease. We have also learned just how complex the precise mechanism of cancer development and progression is. Fortunately, our dedication to research has given us great strides in treatment and management options of different types of cancers – some have the potential of cure. Though some treatment options available can result in toxicity, there is no rigorous scientific evidence that a pure natural approach will cure an otherwise untreated or non-responsive cancer.

Prevention: Make Your Body Stronger

Prevention of cancer is an oft-discussed topic not only amongst researchers, scientists, and physicians but others working in the health and wellness space including on the internet and social media sites. The lack of a complete and in-depth understanding of the mechanism of cancer has prevented us from truly knowing how to definitively prevent cancer. But there is a consensus that maintaining optimal health through nutrition can serve as a strong basal defense against the formation and/or the reproduction of atypical cells. This is largely because our cellular turnover mechanisms at times go wrong and can manufacture an atypical cell. Our immune system is tasked with the role of surveillance for foreign, or non-self, presences and will target atypical cells to try and combat their division. A strong immune system and optimal health can only help in this biological effort. In addition, optimal health through proper nutrition also reduces the risk of many of the illnesses that plague Americans including diabetes, obesity, and hypertension which in turn are proven risk factors for other leading causes of death such as heart attack and stroke. Image by

fruits and veggies filling body

The Science of Cancer Cells

Cancer cells are cells that undergo unregulated growth via various dysregulation of pathways including the loss of apoptotic mechanisms which means mechanisms that regulate cell turnover. Apoptosis is programmed cell death. This process is complex and includes many steps and is mediated by multiple signaling pathways. It is a normal part of cellular turnover. All tissues of the body need optimal biomass for proper functioning and rely on the ability of cells to turnover when they are under stress, incur DNA damage from exposures, or are targeted by the surveying cells of our immune system. Maintaining a healthy and functioning immune system is key to healthy cell survival. (Note: Apoptosis is mediated by proteolytic enzymes called caspases, which trigger cell death by cleaving specific proteins in the cytoplasm and nucleus. Caspases exist in all cells as inactive precursors, or procaspases, which are usually activated by cleavage by other caspases, producing a proteolytic caspase cascade.)

Apoptosis is inhibited by several molecules in cancer cells, specifically regulator proteins. Therapies approved for use in cancer treatment directly target these molecules while others indirectly affect apoptosis pathways via their role in inhibiting the proliferation of cancerous cells and the resultant response of the apoptosis signaling pathways to the inhibition of proliferation. Importantly, mitochondria, which are key intracellular organelles, play a large role as a cellular source of energy for cell survival and cell death. These organelles help to control apoptosis as well as other means of altered autophagy seen in cancer cells. Autophagy is a catabolic process by which cellular components are turned over and is important for organ health. It is a complex process and any change in its efficiency can pose risk to organ function and overall health. More on mitochondria in the coming months.

Diet & Cold-Pressed Juicing: Key Factors in Cancer Prevention

There are many variables that may lead to an increased risk of cancer. Some are not much in our control, but diet is a modifiable risk factor and therefore of great importance. Nutrition can play a critical role in enhancing oxidative phosphorylation (The main source of energy in muscle and other cells and produces much more energy from glucose than does glycolysis), which is the bioenergetic means of the mitochondria, support apoptotic pathways, enhance detoxification pathways, and contribute to a robust and healthy immune system.

Fruits and vegetables are a tremendous source of substrates, co-factors, and other phytonutrients that work to maintain physiologic cellular activity. Juicing is an effective means of obtaining high quantities of these compounds to further enhance beneficial activity. Some fruits and vegetables in particular contain higher quantities of anti-tumor nutrients.

Strengthen Immune Performance Using Fruits & Vegetables

For example, ellagic acid found in blackberries, pomegranates, and strawberries has been shown to enhance T-cell activity, an important cell line of the adaptive immune system.  Studies have further demonstrated the inhibition of tumor cell proliferation and induction of apoptosis as a result of two compounds called sulforaphane and ursolic acid.  Sulforaphane is found in high quantity in the cruciferous family of vegetables but in particularly high quantity in broccoli seed sprouts. Ursolic acid is found in apples and cranberries.

Another group of produce that is powerful for cancer prevention are cruciferous vegetables. These include broccoli, brussel sprouts, cauliflower, chard, mustard greens, and kale. They are powerful because they contain 3,3′-diindolylmethane (DIM) and indole-3-carbinol (I3C), which are bioactive indoles (An organic compound that serves as a signaling molecule), that have been shown to target proteins that aid in the process of carcinogenesis (The cellular transformation to a cancer cell), as well as proteins that are involved in ineffective apoptosis. Juicing is a more effective means of getting these health benefits as cooking has been shown to reduce the bioavailability of these compounds. In addition, these vegetables contain large amounts of fiber and while that is incredibly healthy for the GI tract, it is difficult to eat enough of the whole food form to consume high quantities of the cancer prevention compounds. But for sure, some of the whole forms should be eaten as well.

green and orange juice

Mangiferin in mangos is a powerful tool in cancer prevention efforts as well. It is a bioactive compound that has shown great promise in anti-tumor potential. It targets pro-inflammatory factors and cytokines as well as slows the cell cycle that contributes to proliferation and has inhibitory effects on migration signaling which slows the risk of metastasis. Along with quercetin and resveratrol, mangiferin is also an incredible antioxidant that helps to eliminate reactive oxygen species that can create damage to the DNA and cause wayward reproduction of cells. Quercetin and resveratrol can be found in apples, grapes, and lychee. 

Phytochemicals such as betalain, a betaxanthin found in gold or yellow beets, and carotenoids such as lutein and alpha-carotene found in sweet potato and beta-carotene found in spinach and carrots as well as in nectarine and pomegranates have intense anti-inflammatory activity that protects against chronic disease. They also have the ability to stimulate effector cells of the adaptive immune system and stabilize those of the innate immune system. Additional carotenoids include lycopene in tomatoes, astaxanthin in spirulina, and curcumin in turmeric.

Plants Are Medicine for Prevention

The plant world contains a road map to protect our risk of cancer and other chronic diseases. Choosing to consume the variety of fruits and vegetables offered to us by the earth in its infinite wisdom is a piece of how we can take back control of our health, our bodies, our future, and our destiny. 


  1. Cool Cruciferous – Kale, Broccoli, Green Cabbage
  2. Xanthin Thrill – Golden beets, yellow pepper, carrot
  3. Fantastic Flavonoid – Spinach, apples, lemon
  4. Oxidant Oh Boy – Kale, black grapes, blackberries, garlic
  5. Red Notice – Pomegranate, red grapes, red pepper, strawberries

Shownto the right: Cool Cruciferous

PURE water bottle, cabbage & broccoli

Watch David, our founder, make a Cool Cruciferous Juice:

As a board-certified neurologist serving adults and children, I’m excited about our topic for March; the brain and neurology. Sign up for our blog notifications and please add comments or questions below.

Ilene Ruhoy, MD, Ph.D.


About Dr. Ruhoy

Ilene S. Ruhoy, MD., Ph.D. is a board-certified neurologist and founder and medical director of the Center for Healing Neurology, an integrative neurology practice in Seattle, WA. She is also the new medical director for the EDS/Chiari Center at Mt. Sinai South Nassau Hospital.

Originally from New York City, she trained in both pediatric and adult neurology at the University of Washington and Seattle Children’s Hospital. She is a graduate of the University of Arizona Integrative Medicine Fellowship and is also a graduate of the Helms Medical Institute Acupuncture for Physicians certification program.  Her Ph.D. is in Environmental Toxicology.

Ilene Ruhoy headshot

Dr. Ruhoy serves as the Chief Medical Officer for PURE Juicer, LLC and is the co-editor of Integrative Neurology, an Andrew Weil, MD Integrative Medicine series, published by Oxford Press in July 2020.

She is a plant-based advocate as she is passionate about food as medicine and the medicinal purposes of plants.


Links to references used by Dr. Ruhoy for this blog:

Jaman S and Sayeed A, Ellagic acid, sulforaphane, and ursolic acid in the prevention and therapy of breast cancer: current evidence and future perspectives. Breast Cancer 2018 Sep;25(5):517-528.

Chang H, et al. Dietary Flavonoids and the Risk of Colorectal Cancer: An Updated Meta-Analysis of Epidemiological Studies. Nutrients. 2018 Jul 23;10(7):950.

Milani A et al., Carotenoids: biochemistry, pharmacology and treatment J Pharmacol. 2017 Jun;174(11):1290-1324.

Lechner JF and Stone GD. Red Beetroot and Betalains as Cancer Chemopreventative Agents. Molecules. 2019 Apr 23;24(8):1602.

Gold-Smith F., et al.  Mangiferin and Cancer: Mechanisms of Action. Nutrients. 2016 Jun 28;8(7):396.

Thomson CA, et al. Chemopreventive properties of 3,3′-diindolylmethane in breast cancer: evidence from experimental and human studies. Nutr Rev. 2016 Jul;74(7):432-43.

Higdon JV, et al. Cruciferous vegetables and human cancer risk: epidemiologic evidence and mechanistic basis. Pharmacol Res. 2007 Mar;55(3):224-36.

Tang SM, et al. Pharmacological basis and new insights of quercetin action in respect to its anti-cancer effects. Biomed Pharmacother. 2020 Jan;121:109604.

Rauf A, et al. Resveratrol as an anti-cancer agent: A review. Crit Rev Food Sci Nutr. 2018 Jun 13;58(9):1428-1447.

Dandawate PR, et al. Targeting cancer stem cells and signaling pathways by phytochemicals: Novel approach for breast cancer therapy. Semin Cancer Biol. 2016 Oct;40-41:192-208.

Ana Celia with PURE Juicer box

Ana Celia – PURE Juicer Community Spotlight

Interview by Jen Longtin, PURE Juicer

Our PURE community is a vibrant bunch of juicers from around the world making a difference in their health and the health of others. Our goal is to use these stories to inspire everyone to new levels of vitality and community.

We are thrilled to present the third spotlight in our PURE Community blog post series on Ana Celia, founder of Vegana Juices! Ana is a gem of a human and we love following both her wellness and entrepreneurial journeys. Ana sells true cold-pressed organic juices in the Miami area using her PURE Juicer.

What do you want us all to know about you? 

“Hi guys!! Thank you for having me.

My name is Ana Celia, founder of Vegana Juices. I make and sell cold-pressed juices using organic produce and the PURE Juicer. My mission is to deliver something that is healthy and helps people upgrade their daily nutrition easily.

I was born and raised in Sao Paulo – Brasil, I then later moved to America as a teen and since then I have lived in Sacramento, San Diego, San Francisco, Atlanta, and now in Miami where I exclusively sell my juices. I have a 12 yo son and a 6 yo daughter. They’re my world (and biggest cheerleaders).

I was working at a medical clinic when I first thought of creating a juice business. Every time I would bring my co-workers a juice, they’d love it. They’d also tell me how great it made them feel (pretty much the same as I felt!!) and that they would incorporate it into their lifestyle without a doubt.

PURE juicer juices

Plus juices are so addicting!! It’s insane. The healthiest addiction in the world haha. The kind words from co-workers plus the infinite encouragement from close friends & family were the push I needed. Never underestimate the power of your words!! So during that time, I took the Holistic Nutrition Course from IIN (The Institute for Integrative Nutrition). Aside from new knowledge, the course gave me confidence in knowing that I was providing a service that was universally seen as healthy & good for people by doctors, professors, medical researchers, holistic practitioners, and countless positive testimonials from people who adopted juicing into their lifestyle. I also took endless plant-based cooking classes, juicing classes, you name it. I wanted, still want, all the knowledge I can get. Till my last day here, I want to be learning.”

Would you like to share why you started juicing? 

“My Juicing Obsession, or should I say Journey hehe, started a decade ago when I lived in California and became vegetarian. During that time a friend gave me a book by Kris Carr, “Crazy Sexy Diet”, that dedicated a whole chapter to juicing and its benefits. It also had great juicing recipes for beginners. The book was mainly about living a plant-based diet. I had flirted with the idea of becoming vegetarian for years, and this book plus other influences such as the documentary, “Forks Over Knives”, the book, “The China Study”, and tons of new vegan friends, played a role in “flipping” my vegetarian switch. The main reason was for the animals, but discovering all the health benefits that come with a plant-based diet helped me adapt to the green lifestyle with passion.”

What did you notice (and maybe in what timespan) did you notice the impact of juicing?

“I became obsessed with green juice. When I drank my fresh greens I felt so energized, so good, my energy wouldn’t crash, my skin looked vibrant, I felt light yet satisfied. When we eat and drink intentionally to give our bodies what it needs to function properly, we feel powerful. Like “that’s what my body wanted” kinda feeling. “That was what I’ve been missing” kinda feeling. The whole idea of juicing is to provide our body with a straight shot of live enzymes, minerals, vitamins, and antioxidants. A single bottle of one of my juices contains 3-4 lbs of raw, organic produce. When we remove the fiber, we give our digestive system a break by making absorption effortless.”

Kissing juice

What do you recommend to people afraid to start juicing

“If you’re not sure about juicing because of the time commitment, I’d say it’s not harder than prepping a meal. It’s actually easier since there’s no cooking involved, no seasoning. Just nature’s food & your juicer. Prep is always key. Plan ahead, get the produce for the recipes you want to have that week. Keep it simple. All veggies and fruits are loaded with vitamins, enzymes, minerals, antioxidants … no need to complicate. PURE Juicer is always posting great recipes on their Instagram. I have tried most of them and they’re on point. Nutritious & delicious!! If you think it’s a pricey commitment, I promise you it’s an investment. The best kind out there. The return is wellness, healing, energy, clarity…. the list is endless. They say that the magic of juicing falls on its ability to create a healing environment for our bodies to repair all that needs attention. It floods our cells with nutrients effortlessly, since we give our digestive system a break by removing all the fiber. C’mon!! Does it get better than that? It’s common sense to me. The OG vitamin infusion. No IV needed lol.”

What is your favorite juice? What is the recipe?

“I’d say my favorite recipe, and an easy to please, is the “Sexy Time,” with Pineapple, cucumber, mint, and apple. It’s so basic, but yet hard to find someone who doesn’t love it.” Pictured here.

yellow juice

What do kids think about juicing?

“My kids love drinking juice. From beets to pineapple, to parsley greens, they drink all of them. Even the spicy ones! To be honest, most kids will love fresh green juice. I have tons of videos my clients send me of their babies drinking up all the juice they got for themselves. It’s the best!! Makes me so happy I cry.”

What do you like about using the PURE Juicer? 

“I knew that if I were to make juices for other people, it needed to be truly cold-pressed. It’s scientifically proven to be the best method to extract all the goodies from the vegetables, fruits & roots with minimal nutritional loss. This method also gives the juices a longer shelf life. Since the juices are raw, the quality of ingredients and the juicer itself are extremely important. The PURE Juicer is a gift from heaven. It is easy to work with, easy on the eyes, and so, so, so easy to clean up. I had a centrifugal juicer and a slow masticating juicer prior to my PURE. The PURE Juicer is the best of the rest. The juice comes out so clean and delicious you can convert a lion into a green juice lover (don’t test it though lol). Also, The pulp comes out dry as a cracker, which means a higher yield. Plus no messy little baskets that need brushing. All parts are stainless steel and dishwasher friendly. A breeze.

I also knew I didn’t want plastic bottles. If I were to start a business, I wanted to do right by the planet. Sustainability is a big project we all need to be working on.”

How do people connect with you? 

If you’re interested in contacting me to order, please email or send me a DM through Instagram.

Anything else we have missed?

“Juicing is a whole world of dedication. You must have fresh produce, prep it, juice it, clean it… it can be a bit of a mission, but a very rewarding one. Homemade is always best, but if you’re short of time (or patience) I like to think of myself as the second-best choice to homemade!! 

I make all juices with organic produce; I have menus, but always open to customizing recipes for my clients; I can incorporate Ayurvedic principles to create a personal menu, I can adapt it to a Keto client, and I deliver!!

Are you thirsty yet?? Haha, because I am!!”

Ana Celia
Mimi Kirk

PURE Juicer Interviews Mimi Kirk & Ilene Ruhoy, MD, Ph.D

We are talking about juicing, raw & vegan diets, smoothies, Type 1 diabetes, and more.

We are starting the year strong by bringing two thought leaders together to talk about topics and ideas that matters to our community.

We are also pleased to introduce Ilene Ruhoy, MD, Ph.D., our new chief medical officer at PURE Juicer. She is a board-certified neurologist with a Ph.D. in Environmental Toxicology and a fellowship in integrative medicine at the University of Arizona. Her passion is bringing whole foods into Western medicine and works with patients all over the world.

Mimi Kirk is a pioneer in veganism and juicing. She is a best-selling author, and today, at 82 years old, she is full of life (and not prescription drugs).

We invite you to join us for an hour or look below to read the transcript, which we have broken up into parts.

PURE – And hello everybody. My name is Jen Longtin. I am the vice president of marketing for PURE Juicer. I am so honored to be here today with our chief medical officer who has just started with us Dr. Ilene Ruhoy, and the famous Mimi Kirk. We’re gonna dive into everybody’s story but Mimi there’s just so much that we have all admired and known about for years. And we’re just so thrilled to have both of you here together.

So my job here is really just to keep the conversation going and bring up some topics that some other folks have brought up but it’s really to hear both of you talk about the power of juicing, the power of raw foods and what it does to your bodies and really just getting both of your perspectives.  Dr. Ruhoy, you have a medical approach and point of view, but you also know so much about integrative medicine and environmental toxicology and then Mimi you have been a raw vegan and a proponent for juicing for decades. So I’m thrilled to have you both here. We’re gonna dive in right now and who wants to go first? We wanna just hear maybe a version of your story. What’s important to you and yeah who wants to start first?

Mimi: – I’ll start.

PURE – All right.

Dr. Ruhoy – Great.

Mimi Kirk – Because I’m the oldest so I’m gonna go first. Speaking of the oldest. I’m the youngest 82, that’s my current age. I was born in 1938 and I’ve actually been a vegetarian or vegan for the better part of my life. I’d go off once in a while, but I started at 30 and learned about animal cruelty and didn’t want any part of it and that’s what started me out. 

So I, you know, went off occasionally and then I became a vegan ’cause I thought I really learned what I needed to do for the environment and everything else. But it wasn’t until I was 69, that I became a raw vegan. And what happened is that I was eating some regular food. I had a new boyfriend and I was cooking for him and cooking to impress. And I cooked everything and ate everything and I put on 22 pounds and I went for a doctor visit and he told me my blood pressure and cholesterol was high and handed me a prescription. And my family history health is not great. They’ve all had cancer and everything you can think of diabetes and heart problems and they were all on medication and I just didn’t wanna do that. 

Mimi Kirk

So I started researching and raw food kept coming up. I thought “Oh no, I love to cook and eat. “This is not gonna work to just eat salads.” But I thought I had to try it. So I started juicing that was the first thing I did. I had used years ago I’ve always used something, but not, I used to do little glasses. Like I just thought, Oh beet and carrot or something, you know and I would use, I didn’t know anything about juicing and there really wasn’t much out about it in the ’70s. And so I always juice and had some clunky machines that I would choose for awhile and then I couldn’t stand cleaning them and I’d stick them under the counter and wouldn’t use it for awhile. But now I had to get serious about what I was gonna do. So I started juicing for two weeks and just eating you know, salads and you know really clean plant food. And by the end of the two weeks I knew I was onto something. I felt so much younger I kept looking at myself, my eyes were all bright and my energy level was just all over the roof. And I thought, okay this is it. So since then, I’ve been a raw vegan just 100%. Now I eat some cooked vegan food, but juicing to me has always been the major thing that floods my body with nutrients. And so basically that’s my story. I’m the mother of four kids and seven grandchildren. And I’ve been in a long-term relationship with my boyfriend for 18 years and he’s 20 years my junior, thank you very much.

Dr. Ruhoy – Wow.

Mimi Kirk – And you know, I’m as healthy as anything. And this is what’s important to me. It’s not about weight, I’m a very good weight. And you know I still have a nice figure, but to me it’s not about anything but feeling healthy inside. So the way I look, I am gonna be aging. To me I look way different than I did 10 years ago. But I feel better than I felt 20 years ago. So I think that’s a big plus for the way I eat. I flood my body with nutrients and I think it really makes a difference in every way whatsoever. And of course I exercise every day and I think positive. And I think those three, that combination of the three things I think really makes a difference in life. I feel like I wake up in the morning honestly, I could be 35, 30, 40 years old, no extra pains, I just hop out of bed. I don’t realize my age until I pass a mirror. And then of course I’m shocked, but who’s that woman. But other than that, I feel great. So that’s my story in a nutshell.

PURE – Oh my gosh, Mimi that’s amazing.

Dr. Ruhoy – You were such an inspiration seriously.

Mimi Kirk – Thank you.

PURE – Ilene what about you Dr. Ruhoy.

Dr. Ruhoy – My story is not nearly as impressive as Mimi’s story. I too have been a vegan slash vegetarian basically since I’m 15, I was a vegan for many years. And then when I was in medical school and spending many hours at the hospital it was hard to sustain myself so I was more of a vegetarian than a vegan at that time, you know and back in those days actually it was actually very difficult to be a vegan especially in a hospital cafeteria. So I sort of had no choice, but to be vegetarian but once I was able to better control what I ate then I returned to veganism. But then I started to feel that, I started to learn more about health and the body and evolution and I sort of recognize the importance of plant-based diets as well as realizing that, you know when we cook them we actually change their molecular structure and they’re not as nature intended. So I started to dabble in raw foods and juicing, here and there as best as I could. And I actually spent about a year even before my health challenge which is when I sort of really converted but I actually spent a year and a half as just a raw foodist and I had never felt better in my life for sure.

Ilene Ruhoy headshot

I mean, when I think back to those days, I almost don’t recognize who I was the amount of energy that I had and the amount of mental clarity that I had even the way my skin and my hair were. It was really the best time, but I was in a place in my life where I was able to really always control what I was eating. And, you know, being in medicine sometimes that’s very difficult to do. Then in 2015 I was faced with a brain tumor and I had to have surgery, a resection. And it was actually very difficult to chew afterwards because they had to cut through muscles that you need for chewing. So I had already been juicing, not as regularly but I had been juicing and so I realized that I, you know, in order to heal appropriately I need to sort of acquire enough nutrients and vitamins. And so I just started juicing in larger volumes because I was able to drink. And my recovery was steadfast. I felt better exponentially each and every day, it was quick, I was able to go right back to work full time without a step. And ever since that time I really have maintained consistency in a lot of my dietary choices, largely obviously pure veganism but also juicing on a regular basis. I often juice first thing in the morning. It’s really the way that I start out my day. I definitely feel the difference on days when I haven’t juiced. And over the years, you know this was in 2015 and over the years I have faced recurrences and usually coincides with me sort of not addressing my own needs first. And so then I would sort of up my game a little bit and make sure that I pursue juicing and appropriate diet and other lifestyle choices, but I’ve been an advocate for food as medicine for many years. The power of nutrition for our bodies, for our health for our longevity, for even disease management as well as for preventative purposes cannot be understated. So I regularly preach it with my patients. I specialize in chronic and complex neurological disease. And so even with this patient population, we talk about the importance of their diet choices and nutrition. And so again, food is medicine is one of my passions. And I’m just so proud to be part of this group certainly and PURE Juicer. And yeah, and that’s my story as well.

Mimi Kirk – That’s a pretty great story.

Mimi Kirk – Med school alone well, Bravo after med school the way you were practicing.

Dr. Ruhoy – You know back in those days, you know veganism and, I feel like maybe I’m just in a different world right now, but I feel like it’s much more mainstream and much more popular and very easy to do certainly here in Seattle. But back in medical school, I was there between 1996 and 2000. I mean, I don’t think it was, this was in Pittsburgh. And so maybe it’s not as much as the planned basis Seattle is but I felt it was a lot more difficult and a lot more difficult to find good choices, good options to be as regular and consistent as I am now.

PURE – I was back in the Midwest for a family reunion just a few years ago. And when I offered to put a salad together for dinner they said, we already have a vegetable on the table and it was corn.

Dr. Ruhoy – It is funny I mean, when I talk to patients about salads, they’re always sort of talking to me about their side salad and I always I should actually pull up, pull out the bowl here I’m at my own house. to show you the size of the bowls of the salads that we have in this house and my husband is a huge plant-based eater. And he eats salads on bowls that you know people usually serve like, you know, big barrels of like.

Mimi Kirk – The main salad yeah me too.

Dr. Ruhoy – Right, those are the kinds of salads that we eat. So it is funny to try to reconcile how people think about vegetables and salads as you know, being more of the main part of the meal, as opposed to something on the side that you may not even get to if you get too full on, you know the major portion.

Mimi Kirk – I’ve gotten the eye from in a restaurant when I order four salads when they all are small salads and I’ll have four of those please. You know it’s like All four of them. We say things like extra vegetables and then, you know they always give us something like, “Well we’ll have to charge you for that.” And we’re like, “Okay.”

Mimi Kirk – What about you Jen, what’s your story?

PURE – What is my story? You know, I started juicing a little over a year ago I would say probably 20 months ago. And part of it was because of Dr. Ruhoy. She answered a lot of the questions that I had about juicing because I had heard all of the pieces of, you know I should just be eating that food instead, you know is it gonna be too much sugar for my body? And, you know Dr. Ruhoy really explained to me, how juicing works? And then of course, being able to work at PURE Juicer and then having to dive into the whole juicing I fell in love with it. I mean, for me juicing has really changed my life.

Ingredients for juicing

I’ve always been passionate about wellness. I’ve always been passionate about, like you Mimi, fitness and wellness, & self care. And I’ve struggled with depression in my life too. So just all of those different things. I mean, I kind of ride a pretty narrow path. So I was like, do I really need to do one more thing for my health? And then here I am today thinking it’s the greatest addition that I’ve really had, not just for myself but for my whole family. I know that my skin changed almost within a week’s time of juicing so much that my dermatologist asked me what I did differently because my skin looked so much better. And I love her because she’s not afraid to tell me if something doesn’t look good. So that was good and then also my son, I asked him, I said, “What do you, “what do you love about the juice “now that you’ve been doing it for a year?” And he said that he noticed that his skin is better. You know, as a teenage boy, it’s a big deal for any age to have good skin. And then also that he just feels better, he just feels stronger, he feels better in the day. So I would say that in my story I’ve always had a passion for wellness and fitness. So to have both of you here today is just my absolute dream especially because I feel like we’re moving into a world where we’re bridging between medicine and what used to be sort of this controversial.

Dr. Ruhoy – Right.

PURE – You know eating raw vegan, like raw food. I mean that’s so controversial and it’s really not controversial.


Mimi Kirk – Yes vegan was controversial everywhere you go.

Dr. Ruhoy – Oh yeah.

Mimi Kirk – Like that with a disease word.

Dr. Ruhoy – Yes.

Ingredients for juicing

Mimi Kirk – If you said you were vegan, it was like, what? You know, what’s that? And I started like I mentioned being vegetarian and 1970, probably yeah it was 1970 and my kids were small and I came home and said, “We’re not gonna eat meat anymore. “You can eat if we go out, but I can’t cook it.” And I told them why, and there’s, “No, we’ll do it.” So my kids were that way they’d go to school and their friends would all come over and go, “What is that? “What is that?” And they saw big bowls of fruit and all the kids were at my house all the time. And my kids said they went to their friend’s house. It was like boxes of cereal, completely different. They said, “Mom, you would not believe “what’s in the refrigerator and on their shelves. “They don’t have anything to eat that’s fresh.” And so we were very early, the whole family was very early jumping into this. And I mean I really didn’t think about health at that age. I have to say I was widowed at 29 and I was 30 years old. And I know, I was always concerned about my children’s health, but it wasn’t about health for me it was really about the animals. I didn’t, it’s a bonus that my health was so good but I didn’t even put that together. Didn’t occur to me that eating the way I did was gonna change my health all these years.

Dr. Ruhoy – Absolutely. When I was 15 I wasn’t thinking about health either.

Mimi Kirk – I was thinking about the animal cruelty, I’ve always been an animal lover.

Mimi Kirk – And so that’s what I was thinking about absolutely.

PURE – Yeah.

Mimi Kirk – And when you’re that young of course I don’t think health is on any 15 year olds, radar.

Dr. Ruhoy – Sincerely speaking, or even 29 year olds. I mean, you know I think, I think that comes later, you know in midlife you start really thinking and taking your health seriously.

Mimi Kirk – My initial interest was about animal cruelty.

Dr. Ruhoy – Yeah and I think most of the young people today that have chosen that path are the same way. I have a lot of parents that get in touch and they say it’s not healthy for them to be eating like this. And I said, “I raised my kids that way. “And they’re all totally healthy “and good immune systems and everything.” But a lot of parents are so afraid. Now, you know when you live on the coast, like we do in San Diego, or you live in New York, it’s like all common. And it wasn’t for a long time that I was able to travel and even go abroad where it was totally accepted.

Mimi Kirk – Oh I completely agree.

Dr. Ruhoy – Well travel actually it is definitely, that’s one of the obstacles, it’s a challenge.

Mimi Kirk – Yeah.

Dr. Ruhoy – And obviously less so today than it has been in the past.

Mimi Kirk – Yeah.

Dr. Ruhoy – But when my husband, daughter and I, when we’re planning travel we always actually do searches about the question is always, what are we going to eat? Where are we going to eat?

Mimi Kirk – Where are we gonna eat, yeah. Well now everywhere.

Dr. Ruhoy – Address that before we go anywhere.

Mimi Kirk – Everywhere I go, they understand what vegan is. It’s not like, “Oh yes, it’s vegan “it just has a little chicken on it. “They don’t do that anymore, “they actually know what vegan is.” And raw, there’s raw restaurants all over. I’ve been to Poland, I’ve been everywhere doing lectures and stuff and it’s raw, the food restaurants and there’s vegan restaurants. And it’s just very easy to adapt now and I am hoping that more of this happens.

PURE – Yeah.

Dr. Ruhoy – We need it for many reasons on the environment and everything, I just think we need it.

Mimi Kirk – Oh I completely agree.

How We Started Our Plant-Based Diet

Mimi Kirk – And I, you know, I think a lot of people have to start slowly. Some people can’t, I transitioned immediately, but I think for a lot of people, they need you to start eating a few times a week, eating that way and seeing how good they feel. And that’s the one thing I always tell people if you don’t do anything else, juice because you’ll start to feel good after you drink that juice.

Dr. Ruhoy – That’s right.

Mimi Kirk – And then if you’re not the next meal, if that’s not good, you’re not gonna be, you’re not gonna be wanting to have that.

Dr. Ruhoy – Absolutely.

Mimi Kirk – So you’re gonna want something that’s more healthy.

Dr. Ruhoy – Yeah I couldn’t agree more when I’m counseling and guiding patients on their nutritional plans I always stress baby steps because if I expect a miracle overnight, I know that they’re not most of the times, they’re not gonna be able to do it they’ll become discouraged and I probably won’t see them again. And my goal is to care for them in the long term. It’s I always say it’s a partnership it’s a journey and we work on it day by day and sometimes we make bad decisions but sometimes we make good decisions and the goal is to make more good decisions over bad decisions when it comes to our health to where we get to the point where we’re making mainly good decisions, mainly good decisions.

PURE – Well, my background is different in that I didn’t, I was, I mean I loved animals but I always I’ll be honest. I always separated the two. I didn’t choose a vegan diet, partly because a lot of the vegans that I knew ate a lot of bagels. You know, they lived on bagels and I couldn’t live on bagels.

Dr. Ruhoy – I love bagels, I’m from Brooklyn, New York. I mean, we eat bagels.

PURE – All right but I couldn’t because I…

Mimi Kirk – Me too I eat bagels all through.

PURE – Yeah, I couldn’t. I thought that I couldn’t, because it was the sugar and the bread that got me into sort of my dis-ease in my ’20s. ‘Cause that’s all I lived on was cereal, bread and sugar. And so for me the only way that I could keep my blood sugar low was meat and so what’s interesting is that when I started juicing is that I actually lost all taste of it for me. And I really didn’t start off with that but I don’t eat meat anymore, and it really wasn’t because it wasn’t a conscious choice but it was interesting that juicing for me came first and what came afterwards is just a complete disinterest in eating meat. And I love it, and I feel, I mean and I feel that much better. It’s like, you start the juicing, you feel good just like you said. And then all of a sudden you feel good and now it’s you don’t want the meat. So you eat more vegetables and you feel better. And then you can go for a run and you don’t ache the way that you used to.

Dr. Ruhoy – Right, yeah.

Mimi Kirk – That’s what I find, that’s what I find working with people that if you just couldn’t start them out to juice which is pretty easy. And even if they don’t make it, they can find it somewhere until they’re addicted and then they have to have their own juicer of course. But once people start that out and they know what it feels like to feel good. I think honestly, I think there’s so many people walking around that don’t know they don’t feel good.

Dr. Ruhoy – Oh I completely agree.

Mimi Kirk – They’re so used to getting up and like aches and pains and not feeling good.

Dr. Ruhoy – Right and they blame it on aging often You know they, I’m getting old.

Mimi Kirk – Yes.

Dr. Ruhoy – I mean I hear that all the time.

Mimi Kirk – You know it’s how they think everyone feels, everyone must feel achy at this age.

Dr. Ruhoy – Achy that what they say. They just say, “Oh, well I’m 40, or I’m 50”.

Mimi Kirk – Right, exactly.

Dr. Ruhoy – No, wait, that’s not normal. But that’s what, because they’ve been eating this diet for so long and gradually starting to feel worse as they age, they think that it’s okay to eat that way. But once they start putting nutrients in their body through juicing I really feel it changes everything, just like you said, Jen, for you it made you say, “Hey, this feels good. “And well, this doesn’t feel so good.”

PURE – Yeah.

Mimi Kirk – Then you can start eating more vegetables. You know, I always tell a lot of people just drink juice in the morning, maybe have a fruit or something in between lunch and then at lunch you eat a big salad as big as you can with everything in it all the vegetables that you can think of. And then, then have a cooked meal for dinner and you’ll see how you feel. Just try that for a week and see the difference between eating that way during the day and then having something that you cook at night, and a lot of times that helps people transition easily that way.

Dr. Ruhoy – Yeah, I think well we fast overnight while we sleep. And so when we wake up in the morning our GI tract is completely naive and I like to say almost virginal, right? So we haven’t introduced foods or liquids to our GI tract. So it hasn’t had to do any work yet. It hasn’t had to produce enzymes or acid or so on. So to start the day off on a completely naive GI tract and just feed it, large consumption of vitamins and minerals and other healthy compounds from the juice it’s just passively absorbed. It doesn’t require a lot of energy from our body. So it is so easily absorbed and it really just jumps starts the day. And I found that there’s no better way to start the day because you just get that burst of vitamins in it. And it really starts all of the cellular machinery and all the biochemical reactions and gets the physiology underway. So that is why I always recommend people start first thing in the morning. I think it’s and I think it’s a really healthy habit to have. And that sometimes even with patients who are or I should say not everyone’s patient sometimes I just talk to friends and family and people but you know, who are trying to transition. I say, even if you just start with just doing that for yourself for a couple of weeks, you’ve started your day off right. And if the day goes sideways at least you’ve done something well for yourself. And I say that about exercise as well.

PURE – Right.

orange colored juice coming from juicer

Mimi Kirk – I’m a morning exerciser and so, you know I always say that at least I know that I’ve started my day off right. And I’ve done something good for myself at least today. So I feel the same way about juicing.

Dr. Ruhoy – Yeah.

Mimi Kirk – I look at it this way that through the night you’re fasting and so breakfast is break-fast and it’s what you break it with that is important. And that’s why I think juice is important in the morning because you don’t wanna break that fast with something heavy. And juice is like the ideal thing to have. I try to eat very early myself, you know, I don’t like to be a late eater because I don’t like to go to bed with any food on my stomach. So I try to eat early so I’ve got all those hours in between my last meal of the day until morning. If I broke that with a big meal I would be feeling heavy all day.

Dr. Ruhoy – Absolutely.

Mimi Kirk – So like you, I think I’m that way with exercise. I like exercising in the morning, but that’s, I think of it in those terms break fast, breakfast. And that’s how you break your fast in the mornings by juicing. And then you do have all your nutrients for the day or you just got through with a run or a walk and you’re finished with it for the day. And so that takes care of your day. And in case you get bogged down with something, you’ve got that in already. That’s so for me, I like the same thing that makes me feel like I’m really doing something for myself.

Dr. Ruhoy – I love that.

PURE – Mimi, do you have a juice that you like to drink in the morning? Do you find that there’s certain vegetables and fruits that work really well for you in the morning or is it variety or seasonal?

Mimi Kirk – Well, first of all I was like a green fiend. I had just couldn’t get enough greens in my body and everything I fixed would be green with like maybe an Apple or a piece of pineapple or a little pineapple juice in there or something but it was green, green, green, but now I’m open to more varieties and I liked more varieties and I started doing more varieties when I wrote my book because I had to try everything out. So I had to get off just all greens and experiment with other juices. So then I was fixing everything that was like the best writing that book was the best time of my life ’cause I had juices all the time. I was juicing and Mike was photographing and I’d be juicing again and I’d be trying another juice. So I really like everything. I love cucumbers in my drinks…

Dr. Ruhoy – Oh I love cucumber.

Mimi Kirk – Just love it, I love everything about the cucumber, the moisture, the hydration.

Dr. Ruhoy – Yes.

Mimi Kirk – I just feel I just feel really good with the cucumber. So that’s one thing I like to put in every day and I love celery I’m not one who likes to celery by itself. I’d like to taste of it but it doesn’t work for me as well as a mixed juice. I know celery is very popular juice right now and I’m sure it’s really good for you, but it doesn’t work for me as well as getting the other nutrients in there. But I like carrots and beets and ginger and lemon you know, I like, you know cabbage in a drink. I like everything. I can juice anything and really like it. I don’t have an actual favorite and it depends what’s left in my refrigerator. You know, now that I’m sending out for food and I’m not shopping, sometimes you order something and it doesn’t come from whole foods. They don’t find it or it’s out of stock or whatever. So I’ve been more flexible since COVID. So whatever’s in there, all the kinds of mixed lettuce that I have. I always have a refrigerator full of lettuce but I really like all the drinks and I do, with this is one thing I found. When I’ve been on a juice cleanse and I think they’re nice to do every once in a while I need a variety, I don’t want the same thing every day. I want something that’s just straight carrot sometime with a little ginger and lemon, I want a green one drink one time. I want a combination of things and that’s the way that’s the way I usually do whatever my body wants. I think after you’ve been choosing for a long time you just have instinct on what you need for the day. I think new juicers need recipes and things to work with, until they get used to juicing.

Dr. Ruhoy – Yeah.

Mimi Kirk – But I think once you do you just have an instinct and then sometimes it’s seasonal. Like if you can get a bunch of stuff, watermelon I loved using watermelon, so if you with watermelon season I’d make tons of watermelon juice. And so I love all of that, but I just had juice delivered to me a whole basket full of juice and it was all mixed different things. And I finished that up in no time and I just want that every day. I mean, that is the best gift anyone could give somebody as a basket of juice because you could drink that all day long and you feel amazing and food is not even an issue. You don’t even care about eating, you just wanna juice.

PURE – I think it’s about you, you said you were like, “I was gonna sit down, but I have so much energy now “that I drank this juice “that I’m gonna go work in my garden.”

Dr. Ruhoy – I know.

Mimi Kirk – That’s what happens when you flood your body with juice. At one point I had just the 16 ounce day and then on a good day, I was doing 32 ounces. That to me is healing, if you could do 32 ounces.

Dr. Ruhoy – I agree.

Mimi Kirk – And drink it every day no matter what disease you have, it’s going to build your immune system well and I think you need 32 ounces to do it. I really do it. I felt the difference when I drank 32 to when I’m drinking 16. So, you know.

PURE – Dr. Ruhoy what do you do? Is that the same for you as well?

Dr. Ruhoy – I do, I mean on most days I shoot for 32. I absolutely agree with what Mimi says. I think there’s a huge difference with how you feel.

PURE – Yeah, yeah.

Dr. Ruhoy – But I also think you have to build up to that. So I don’t like people to think that if you don’t drink 32 ounces they’re not getting benefits. I think you have to build up to that but there is definitely a difference in how I feel. And I do target 32 ounces, I don’t always make it just because I go to work and before I know it it’s, you know, late at night and I haven’t gotten there but I regularly drink at least 16, for sure. And then, like I said, “My goal is to double that each day.”

PURE – What are you drinking in the morning these days?

Dr. Ruhoy – Oh, it really varies. I always have a cucumber.

Mimi Kirk – Yeah me too.

Dr. Ruhoy – I love the, I love that what cucumber does to juice first of all there’s a ton of water content. Me too, yeah.

Mimi Kirk – And then there’s that slight sweetness to the cucumber fruit, right?

Dr. Ruhoy – Exactly.

Mimi Kirk – So it just sort of adds that nice level of sweetness. And ’cause I do do a lot of greens, dark leafy greens like spinach and collard greens and Kale.

PURE – Yeah.

-Dr. Ruhoy So I do a lot of that. I really am a big fan of pineapple juice actually. I have a lot of pineapple.

Mimi Kirk – Me too.

Dr. Ruhoy – And then apples as well. I think, you know, pineapple has the bromelain and I think that’s really great for all of our joints and muscles as we age. And I have the quercetin in the apples. And I think that’s great for our innate immune system, just to sort of keep us strong, and they’re good fruits to sort of add to dark leafy greens to just sort of take the flavor off. But I also am a fan of mono juicing. So sometimes when I’m drinking a lot of juice, I’ll just sort of stick to pure, like pure characters with some ginger. And that’s one of my favorite basic recipes or sometimes pure cucumber and I’ll throw in some ginger and tumeric or sometimes I’ll throw in a lemon just for some added flavor. So I do like mono juicing as well. And I have to say that it really just, it can vary from day to day or week to week. I’ll get on a kick of something. As you know, like lately I’ve been doing the cruciferous because we’ve been talking about it again.

Mimi Kirk – I would love that too. People don’t realize how delicious cabbage is.

different colored juices
Green juices

Dr. Ruhoy – Oh gosh, I love cabbage juice and add some broccoli to it. It’s amazing and honestly up until fairly recently. I didn’t realize how well you can juice broccoli. I think it was the PURE Juicer that opened my eyes to the juices that I’ve used in the past, I didn’t juice broccoli as well, so I sort of gave up on it for a while, but I’m back to it and it’s delicious it really is.

Mimi Kirk – The PURE juicer, it’s the PURE Juicer would use a sponge, it would you say anything?

Dr. Ruhoy – I know it will.

Mimi Kirk – It’s so good.

Dr. Ruhoy – It really will, I know it will.

Mimi Kirk – You know I wanna share something my daughter does. And one of my daughters, because she’s an executive director at a preschool and she has to be very organized. And on Sunday she fixes her food for the week, her breakfast and her lunches.

And she’s always got it organized. She spends three hours, four hours, whatever it is getting it all done. So when she rushes off, she makes sure that she has her food with her. And she prepares all, she puts them all the stuff that she’s gonna juice for the day or smoothie, whatever she decides, but juicing and she’ll put those all in a big Ziploc, a reusable Ziploc bag that she gets and she has them all in the refrigerator. So all she does, they’re all clean, ready gone. All she does is take them out and throw them in the juicer. And she’s got her juice to go from the day.

Dr. Ruhoy – That’s fantastic.

Mimi Kirk – She doesn’t have to clean or prepare or do any of the food and I think it’s a really great idea. And when she does fruit smoothies, when she does sometimes, people will ask her to fix their food. And so for a break in the app between lunch and breakfast maybe she’ll freeze. She’ll put all these fruits, pineapple and black cherries, everything organic, and they put them in a freezer bag and then she can take that and put in the blender and add your almond milk. So it’s if you’re busy it’s really nice to get everything prepared so it makes it easy. And she’s the expert at that, I think that’s such a good idea.

Dr. Ruhoy – It’s true for everything, it’s true for.

Mimi Kirk – Yeah I agree.

PURE – Yeah


PURE – What do you guys tell people that are interested in smoothies versus juices? I mean, I’ve read the difference as far as how it affects your digestive system and that, you know even if you have a smoothie that it’s, you kind of want to mush it around in your mouth because of the digestive process.

Mimi Kirk – You have to chew a smoothie. I mean, people have smoothies and they just drink them but there’s so much fiber in there unless you actually masticate it, I don’t think you’re getting the full benefits of it. You’re just swallowing it. I just want to say for myself that I feel different when I’m juicing than when I’m making a smoothie, I have energy. Like it’s like a shot in the arm, I feel when I drink a juice I just feel energetic immediately. A smoothie it’s delicious and I’ll do that every once in a while but it’s not for the same reason. And even in my book, I have smoothies a lot. I tell people if that’s all you can do is make a smoothie at least do that, but it doesn’t feel as good for me and my body. It doesn’t give me the same amount of energy. And I love the way some of the smoothies taste. I’m usually like a fruit smoothie or you know a nut butter, almond butter and a cacao powder and almond milk kind of girl with some module dates. Those are my kinds of smoothies that I make. But juicing is to me anyway, makes my body feel completely different. I’m sure Ilene knows the best energy level of it, but I only know by what way it makes me feel, so.

Dr. Ruhoy – I completely agree. I mean, smoothie obviously has the fiber and you know and it’s important to say that just because we’re promoting juicing doesn’t mean, you know we don’t think that fiber is important.

Mimi Kirk – Right.

Dr. Ruhoy – Especially if I’m ordering.

PURE – Fiber is a very important part of the diet, right? I mean, it’s very important for the health of our gastrointestinal tract. It’s important.

Mimi Kirk – Right.

Dr. Ruhoy – For a lot of reasons. It holds up, it holds certain vitamins and nutrients as well. So I think smoothies are a great way of getting the fiber fruits and juices, but it is like a meal and it does need to be chewed a little bit because it does have fiber and it needs to start being broken down within the oral cavity.

PURE – Right.

Dr. Ruhoy – Which is where food is meant to be broken down. People who just sort of scuff up their food and eat so quickly like my daughter by the way I’m always telling her to slow down.

Mimi Kirk – I thought he would say like your dog, but…

Dr. Ruhoy – Oh my dog too actually, because they’re rescues and I think they just get excited that they’re being fed.

Mimi Kirk – I think so yes.

Dr. Ruhoy – But when you eat too fast, you don’t allow the enzymes of your oral cavity to really start doing the first part of digestion, which is important to release a lot of the food stuff, for health beneficial properties. So smoothies are similar, I mean obviously the blending process starts to break it down a little bit, but it doesn’t have the benefit of our natural enzymes for appropriate digestion. So it is important to masticate a little bit, but they still have great health benefits for sure. But I agree because of all that fiber, it doesn’t provide as quick of a burst of energy as juicing does and I agree with everything that you just said which is I drink juice and I feel like I could, you know take on the world and I go to work and in a very energetic manner. And when I drink a smoothie, it’s not that I’m, you know lethargic, certainly not. But it does not provide as much of a burst of energy.

PURE – Yeah.

Dr. Ruhoy – Certainly not initially, I think over time because of the healthy lifestyle and healthy choices that we make all of that adds to just an overall sense of wellbeing, which I think is important.


PURE – Mimi does your daughter ever freeze juices or do either of you freeze juices or would you kind of do smoothies?

Mimi Kirk – I froze juice before and she freezes the juices. We do it in a Mason jar, I did before I knew it was okay to do, I was doing it a long time ago, but I wasn’t sure that I wasn’t losing some nutrients from it. And I, until actually David.

Dr. Ruhoy – Yeah.

Mimi Kirk – Mr. PURE Juicer said that it doesn’t lose any nutrients. (note from PURE, it retains up to 90% of nutrients). And then I felt like all the time I was freezing it, it was okay. And so if I make too much green juice and I know I’m not gonna drink that I freeze the other juices I don’t I try to drink those in within a couple of days but I think freezing is a great idea. I actually think I should do more of it but this is what I found out recently. This was very interesting after all my juicing that I’ve done throughout the years, I started to feel like I only wanted to make enough juice for Mike and I for the day. And it was so fast and so easy ’cause I was always thinking, “Make more juice, “have it for a second day “then you don’t have to choose tomorrow. “Just do it that way, “you don’t have to clean the machines “or the cloth is there.” But honestly, when I’m just do juicing for a day it seems like it takes me no time at all. And I really liked that and that’s what I’ve been doing. I haven’t been making extra juice, but after being flooded with juice this last week, now I want 10 jars of juice in the refrigerator so I can drink all that. So now I’m like go back to my old way of making more juice and then freezing some of it, you know?


PURE – So speaking of flooding our body with good things, and I’ve heard that too, that you actually, you get the energy and process juice much faster. And food is actually faster than smoothies because I doubt anyone who actually chews their smoothie but that makes a difference. But I think that brings up a question that we get a lot too and that is around type one diabetes. So, do people, and I don’t know if either one of you wanna weigh in or share your opinion on this or your approach. But people with type one diabetes are they allowed to juice, is that safe for their systems? And if so what would you recommend that they juice?

Green juices and flowers

Dr. Ruhoy – So I recommend juicing for type one and type two diabetes. I think that it’s important to realize that they’re you know, the superfoods are very healthy for diabetes and so they can juice the dark leafy greens, they can use even blueberries which are low sweet, but highly antioxidant superfood fruit, foods with manganese are shown to actually help regulate blood glucose. So you know, and garlic for example actually helps to manage blood sugars as well. So I do think that there are some things that they can vary safely and for their health. And so I recommend the dark leafy greens. I recommend garlic often, I recommend, like I said, blueberries and some other superfood fruits, a lot of the berry families I mean even pomegranates actually have been shown not to increase blood glucose. So I think it’s safe to do some a little bit of pomegranate. I do think that there are some really healthy recipes for diabetes.

Mimi Kirk – I have some in my book because I think that’s very important to continue juicing. You just don’t wanna put all the sweet things in there.

Dr. Ruhoy – Yeah.

Mimi Kirk – That’s the one thing I recommend is not to do all the sweet juices. My granddaughter has type one diabetes and she, you know she watches herself and monitors herself very closely and she can drink green drinks without watching anything go up at all. As long as it just doesn’t have a lot of sweet fruits in it. So I think it’s very important for anybody to listen, you know type one diabetes is you got that, that’s it, but if you’ve got type two diabetes you can actually heal yourself from that by drinking juices you can cure yourself from type two diabetes by the way you change your diet. And people who are on medication can get their medication lowered by their doctor once they’re juicing for a while. I know many people that take blood pressure medication and once they started juicing that they told the doctor, what do you think? Because you think you can take me off of this well, let’s try it. And so many of them were able to cut their medication in half. So juicing has all kinds of wonders for everybody’s body is a little different of course but it has, it’s done wondrous for so many people that if anybody does have any physical problems it would be amazing for them to start juicing and work with their doctor if they need to, to say what they’re doing and if they could find a doctor like you maybe that would be good, regular doctors don’t care as much, but you know the regular doctors aren’t even tell you about eating or juicing that’s not their thing. They’re not trained in that and they don’t talk about it, but it does.


PURE – Dr. Ruhoy can tell us a little bit about your approach or why, how you know, how are you bridging these two worlds together? I feel like we’re all craving it, We all crave it, we all want to be healthy, we don’t want to go see a doctor. You know, we’d like to prevent as much as we can but, you know I think there’s this beautiful combination of what you’re doing, which is you’re healing people with very severe illnesses but you’re also not just using pharmaceuticals. You’re really looking at all of the different things that plants and veggies/fruits and vegetables, and there’s everything that grows that needs the sun to grow to cure people or to make them feel better or just build their body up.

Dr. Ruhoy – So I’m a neurologist but I did training and integrative medicine. And I think the studies are clear there is a nutritional component to a lot of chronic disease, even in neurology. I mean we’ve had, you know in fact, I was co-editor of an integrative neurology textbook that was just recently published by Oxford Press. And in it, you know we talk about in each chapter sort of the role of nutrition. So the role of nutrition in reducing stroke risk for example, the role of nutrition in reducing the risk of cognitive decline and so on, we know that things like diabetes and hypertension, and many of the maladies that many Americans suffer from today are related to lifestyle choices. So it is clear that nutrition plays a role in our health. And so I basically, so I ground myself in that and that knowledge and that literature and in those studies and I use it as an important part of a treatment plan. So you know I don’t, I often don’t use it solely. Obviously there are some patients that come you know to see me for prevention purposes. So sometimes we can just focus on their nutrition and nothing else for awhile. But if someone has a disease, you know it’s an integrative approach, but it always includes nutrition. Because I really think food is probably the number one thing that we can do on our own for ourselves, we have to eat every day. And so it’s important to sort of recognize that foods can either be pro-inflammatory or anti-inflammatory. And so the more choices we make in the anti-inflammatory section the better we are treating our bodies. And I think that’s really important and when it comes to things like supplements, you know I always say that you know, there’s no supplement in the world that is a mask for a crappy diet, excuse my language. But it is true, I mean what’s the point of all these supplements that contain their own excipients and preservatives only to drive through taco bell on the way home for dinner. It doesn’t make sense to me. So I think the fact that the earth has provided us with food stuff means that our bodies are meant to be exposed to the compounds within those foodstuffs. And that’s what our diets and our nutritions focus on. So I’ve just sort of talked about that with patients. And it usually resonates with them, they. You know and obviously, listen you know human behaviors are notoriously difficult to change. And a lot of dietary choices are based on habits and sometimes cultural and I respect that and I’m sympathetic towards it. So that’s why I said earlier that I always explained to them, this is a journey that I go on with you and we will figure out baby steps together. And many patients are really successful at just changing their diet and noticing how much better they feel. So you know, I just sort of incorporated into all that I do with each patient.

Mimi Kirk – I think it’s really interesting that a lot of people don’t pay any attention until they’re sick. That once they get something, they realize, “Oh wait, you know I have a disease “or something has hit me.” I’m always interested in trying to entertain people who are preventative instead of waiting until they get something, because it’s easier to do it if you start early and take care of yourself than to wait until later. It’s much easier to prevent it than it is to turn it around but it all can be turned around. And there are so many people, sometimes my boyfriend has to zip my mouth up at the market when I look at somebody’s shopping cart. It’s like what? You know, I still can’t believe how people eat and I can’t believe what’s on the shelf. All the food that’s on the shelves. Honestly, it makes me wonder about the FDA in general. When I see that they allowed all this chemical foods on the shelf. They’ll say this is a blueberry cereal when there’s no real blueberries in there it’s all chemically made. You’d be better off eating the box, the cardboard box for roughage than you would eating what was in it with all that junk in it. And I’m shocked at the food on the shelves. And I always tell somebody, stick to the outer side where the fruits and vegetables are just shot there. Don’t buy that other stuff because processed food is really not good for you. That’s one of the things, if you can cut out processed food and eat real food, you’re gonna be like 100% better than you were. And that’s the huge thing, we depend on many people to eat processed food for their meals. There’s boxes and cartons and cans and all kinds of stuff that aren’t. They don’t do anything, they’re not healing your body, they’re not doing your body any good.


PURE – I love seeing how many people are using the juicer for their children. And there was a really cute one where this woman turned the juicer on and her kids snuck down. There was a cute little video of her kids.

Dr. Ruhoy – Oh I saw that one, that was great.

PURE – ‘Cause they, they heard the sound of the juicer. I feel like our kids intuitively know now that juice is really delicious and are, and crave it. And even before I knew juicing I’d had heard that if you can put fruits and vegetables into things and sneak it into kids food, you know that’s what you did, right?

Dr. Ruhoy – Right.

PURE – As I just sneak.

Mimi Kirk – Right.

PURE – To a muffin or something like that. But what the studies was is if they eat it their bodies start to crave it.

Dr. Ruhoy – Yeah.

PURE – So many amazing people saying that their kids my son just guzzled all of the beet juice. I had a beet and a red grape juice and he guzzled it. I was like, well I wanted some for myself. You know, he craves, he loves the juice.

Dr. Ruhoy – So good.

Red juices

PURE – You know Markia who is also a PURE Juicer. That’s her son’s favorite juice. And so it’s so inspiring to me to see how many young adults and young people and young kids that are getting exposed to all of this now too, because it just makes them crave more of the good stuff. So the boxes will still be there, we can’t control all of those pieces.

Mimi Kirk – Right.

PURE – But if we can continue to just support them with the positive stuff.

Mimi Kirk – Right.

– I try my best with my teenage daughter.

Mimi Kirk – A lot of people, a lot of people don’t like eating the vegetables, the beet for instance, but they love the juice.

Dr. Ruhoy – Yep.

PURE – Yes.

Mimi Kirk – So juicing does, carrots, beets, all of the stuff that they might not wanna eat on their own when you juice it, they it’s a great for them, so.

PURE – I think I juiced the kale because I, for some reason.

Mimi Kirk – Oh I’ve heard it.

PURE – The step of massaging it with olive oil or salad is just too much. I’ll shove that thing down the feed too and I’ll drink it.

Mimi Kirk – I’m addicted to kale salads, I love eating my kale, I love it. Once I have a kale salad and I can eat two big bunches of kale for a kale salad. The next day all I want is kale. I have this thing in my body where I feel addicted to greens.

Dr. Ruhoy – Yes.

PURE – And the more I have the more of it I want.

Mimi Kirk – Oh absolutely.

PURE – Yes.

Dr. Ruhoy – Same here.

PURE – I think Dr. Ruhoy is cool cruciferous, which is kale, broccoli and.

Dr. Ruhoy – Cabbage

Mimi Kirk – And cabbage is great.

PURE – I can’t get enough. And my husband can’t get enough, “Oh my gosh.”

Dr. Ruhoy – Oh that’s great to hear.

PURE – Oh yeah I was out at the grocery store at 7:00 a.m. this morning. ‘Cause I’m like, I cannot have a day without this.


Dr. Ruhoy – Yeah, my husband has become a huge juicer, ever since getting the PURE Juicer frankly.

Mimi Kirk – Yeah.

Dr. Ruhoy – The other juices for some reason he wasn’t interested in. But then he was so interested in the technology of the PURE Juicer and the juice that it made and how delicious it was that he juices all that on the weekends, it’s all he does now. It’s, which is great for me because he does it for me.

PURE – Wow, that’s great.

Mimi Kirk – Well, it’s such a beautiful instrument, you know, it’s like, my boyfriend looks, it’s like having a nice car, you know. It’s like the top of the line, so beautiful.

Dr. Ruhoy – Yeah.

Mimi Kirk – It is. It’s a man’s juicer, you know.

PURE – Oh we’re gonna have a whole series on that. ‘Cause David.

Mimi Kirk – That’s a great idea.

PURE – He’s talking about horsepower and torque and the curves and I was like, “Will, you say that again.” ‘Cause I just, you know it’s just, it sounds so good when he says it and I just need to get him on camera. So we’re gonna break down the whole machine.

Dr. Ruhoy – That’s a great idea.

Mimi Kirk – Because there’s actually quite a few men that juice.

Dr. Ruhoy – Oh yeah.

Mimi Kirk – Population of men who are juicing which is so inspiring.


PURE – Okay one more question and then we’ll need to wrap up because detoxing is a big thing for a lot of people in the juicing community. It’s also a thing that really it is something that makes people not want to juice is this whole concept of fasting and juice fasting. It’s so again, we’re bridging the gaps between all of these different worlds. And I would just love to hear sort of your approach to fasting when you think it’s right. And when you don’t think it’s right when you think it’s wrong.

Mimi Kirk – Well for me, can I go first.

PURE – Sure.

Mimi Kirk – I was gonna say for me I know that I need nutrients. And so I don’t like just fasting on water. A lot of people do that, but for me I think if you’re sick, you might wanna do that. But for me, it doesn’t work as well. I need the nutrients so I like a juice fast and I’ve gone on long ones and I’ve gone on very short ones. And it just depends on what you want. My body is, you know it’s not like I need something heavy duty because I feel like my body’s pretty clean. But every once in a while, I just feel like I need to go for four days or something. And I know even in my book, I did a regular juice fast, where you can have, you know several juices a day and do a longer fast or weak or you can do half juices eight ounces at a time and have that separately throughout the day, or just do the eight ounces. And I think that fasting is very good, it does make my body feel good. I don’t think you have to do it real often if you’re eating clean, just every once in a while when your instincts tell you to. And I think when people are sick, I think juice fasting just having a lot of juice and flooding your body with juice. And my experience has been that it’s very helpful for that. But I’m a light juice faster I have to say, I will do it for three or four days now. I used to do very long once, I mean, I did just a spirulina fast once for 15 days. I was like, emaciated. But it was years ago when I didn’t know anything. I just, somebody said to do that and I did that for all that length of time but not since from now, I just drink juice, I eat healthy and I drink juice and I don’t juice fast that often anymore.

Dr. Ruhoy – Yeah.

Mimi Kirk – That’s just for my body, so.

PURE – I think that too, you struck on a cord. That is one that I’m really passionate about is that, to use juice fasting as a way to I wouldn’t even say balance but to excuse a diet that is unhealthy is yourself up and everyone around you for a different kind of problem, so I think that that’s when it scares me when you start juice fasting because you’re eating so poorly or drinking so poorly you’d have to ask yourself why you’re eating so poorly and drinking so poorly, so much that you need to have another fast.

Dr. Ruhoy – Right.

PURE – I really love the approaches of being gentle with yourself and eating as clean as you can in this world. But even just upping the juice if necessary. But I get concerned when I see that, you know the January one because you had such a crazy December and then you clean yourself out only to mess yourself back up in February. Anyway, what about you Dr. Ruhoy? What’s your take.

Dr. Ruhoy – I completely agree, I mean I think the goal is to eat well enough where you don’t feel the need to detox whatever that means to you. I think that, you know the truth is we live in sort of a toxic chemical Laden world. So I don’t think it unreasonable that every so often you feel as Mimi said the instinct to maybe have to, you know do a little bit of a detox. And I think that you know the body can go without solid foods for a while, but can’t go without hydration. And I think that to juice fast periodically for short periods of time is actually a healthy habit to have certainly and that’s generally what I practice. I sort of know when I need to sort of, you know cleanse a little bit and that’s when I’ll do just a juice fast.

Mimi Kirk – I rarely ever do it longer than a single day to be completely honest. I’ve done it for three days about a year ago in the past when I was a raw foodist I actually did it for a longer period of time and ultimately did not feel as great. So I sort of decided that wasn’t good for at least my body but in past years, I usually just do one day or so of just a pure juice fast. I wanted to mention something and see if you’ve had this before. I have some friends, I think, have some eating disorders and they juice all the time. They go on long juice fast all the time. And when they eat there it was like, “Oh my God I had food to eat,” you know, I can tell there’s something going on because when they do eat a few days in a row, they think, “Oh my God, I’ve been eating so much.” Which they haven’t, I better choose. So I think that this is allowed a lot of people who have at least they’re getting nutrients at least that they’re not starving, but I know that I’m sure that some people that I know or in my past have had some eating disorder and use juicing as the instrument to make themselves not feel guilty for having food.

Dr. Ruhoy – Right, I think that’s a really good point and that is a caveat that we should probably point out that those with a history of eating disorders, I think you know, this takes on a different kind of meaning to them. So a lot of, I think what we’re talking about or where it applies to people who don’t have any eating disorder background or history, but I agree and it’s something to be careful about certainly. And I’m obviously very careful with my patients when they ask me about nutrition and dietary advice, but it is an important point and I think it’s something that people should at least acknowledge and be cognizant of that some people use juicing in inappropriate ways and that’s a different, I think a different conversation.

PURE – Yeah.

Mimi Kirk – Right.

PURE – We could use anything the wrong way to live and so. I think that’s the caveat to life right?

Mimi Kirk – Right.

Dr. Ruhoy – Absolutely.


PURE – Well, is there anything else that you’d like to share with the audience about juicing, about life? Just anything that comes to mind that you’d like to end with. We’re just so grateful again for your time.

Mimi Kirk – Well for me, I’d like to end with this. I think that you have to make a commitment, you have to love yourself and you have to make a commitment to yourself in order to take care of yourself. And for women and some men we’re so used to taking care of other people all the time. And it’s always hard when you have younger children because your whole focus is on them and at some point after the kids are grown a little bit you start to focus on yourself. And I’d like to encourage people that you could do both at the same time. You can take good care of yourself in order to take good care of your kids. And don’t put yourself last, treat yourself like someone you love and give yourself the best that you can and be kind and gentle and make peace with your faults and celebrate your successes and just love who you are and be as true to yourself as you can. That’s what I’d like to say.

PURE – Yes, I love it.

Dr. Ruhoy – Those are great words Mimi. Authenticity, that’s what I think we all should be. We need to live in a life. And just from a health perspective I think treating our bodies well really is the only way that we can control how our body operates and how our body responds to certain stressors of the body, whether it’s an exogenous from the outside or endogenous from the inside. And I think maintaining resiliency for our body is important as we certainly as we age and as we go through life, ’cause life can be hard and that resiliency can be important and that resiliency can come from how we treat ourselves. So not only physically but emotionally, socially, mentally, spiritually, and so on. But to sing is such a great way of maintaining strength in our physiology.

Mimi Kirk – That’s great, that’s true.

PURE – Oh my gosh, you guys you’re so amazing. I wanna drink more juice even though I had a bunch of juice today.

Mimi Kirk – I wish. I need some.

PURE – Shaking up a glass. I hadn’t thought about that.

Mimi Kirk – Can I ask you guys one juicing question? Do you peel your beets?

PURE – No.

Dr. Ruhoy – I don’t actually just wash them. We scrub them?

PURE – Yeah.

Mimi Kirk – Okay, all right that’s what I’ve been doing.

Dr. Ruhoy – You know if you have a resistant area, which just refuses to be cleansed then I will peel that portion, but.

Mimi Kirk – I usually cut the bottom off, but the same thing with carrots, I scrubbed my carrots too. I was just wanting to know, ’cause I’m ready to juice a batch and that’s what I usually do. And I thought, should I be leaving this on? But I do scrub it really well so we’re good.

Dr. Ruhoy – Don’t forget a little bit of dirt has some B12 in it, so.

Mimi Kirk – Yes, I know and don’t wear and don’t wear white while you’re juicing beets.

Dr. Ruhoy – That’s the word of wisdom. That’s the word of wisdom I’m gonna take away,

PURE – Those are good.

Mimi Kirk – Don’t wear white while you’re juicing beets.

PURE – That’s a good note to end on. I’m gonna have you guys you guys back together. I hope we can do this more often and.

Dr. Ruhoy – This was so much fun Mimi.

Mimi Kirk – It really was fun.

Dr. Ruhoy – So happy to have met you, I’ve been following you for such a long time, I have all your books.

Mimi Kirk – Oh, that’s so great to hear really nice, yeah.

PURE – I am getting a puppy so I have your “Raw Vegan,” book.

Mimi Kirk – Oh good.

PURE – I’m gonna start cooking up some or not cooking up. Just chopping up some delicious food for my new puppy.

Mimi Kirk – Oh yeah, you have a microplane? You have a microplane?

PURE – Yeah.

Mimi Kirk – Oh yeah , well use that on top of your dog food with fresh fruit. That’s a really good hint. You’ll like the book when you sit down and read it and you can eat that food too, by the way. It’s all human, so.

PURE – So all right, thank you so much.

Dr. Ruhoy – All right guys.

Mimi Kirk – I’m glad we had this conversation.

PURE – Bye, bye.

Mimi Kirk – Bye, bye this was great.

About Mimi Kirk:

Mimi is a Best Selling Author, internationally renowned lecturer, raw food chef and coach. She is the mother to four children, 2 girls and 2 boys. She also has 7 grandchildren. She grew up in Hollywood California. Married at 17 and widowed at 29. She’s been a vegetarian and vegan for the better part of 50 years.

She won the title of the “Sexiest Vegetarian over 50”, at the age of 70.

About Dr. Ruhoy

Ilene S. Ruhoy, MD., Ph.D. is a board-certified neurologist and founder and medical director of the Center for Healing Neurology, an integrative neurology practice in Seattle, WA. She is also the new medical director for the EDS/Chiari Center at Mt. Sinai South Nassau Hospital.

Originally from New York City, she trained in both pediatric and adult neurology at the University of Washington and Seattle Children’s Hospital. She is a graduate of the University of Arizona Integrative Medicine Fellowship and is also a graduate of the Helms Medical Institute Acupuncture for Physicians certification program. Her Ph.D. is in Environmental Toxicology.

Dr. Ruhoy serves as the Chief Medical Officer for PURE Juicer, LLC and is the co-editor of Integrative Neurology, an Andrew Weil, MD Integrative Medicine series, published by Oxford Press in July 2020.

She is a plant-based advocate as she is passionate about food as medicine and the medicinal purposes of plants.

Brett Canaday

Brett Canaday – PURE Juicer Community Spotlight

Interview by Jen Longtin, PURE Juicer

Our PURE community is a vibrant bunch of juicers from around the world making a difference in their health and the health of others. Our goal is to use these stories to inspire everyone to new levels of vitality and community.

PURE first learned about Brett through his fun and informative Tik Tok account (@juicefeaster) where he posts regular content about the power of juicing. When we found him on Instagram too, we were thrilled to have him join the PURE community. 

Brett is on a mission to cleanse, regenerate, and transform people with the powers of juicing, living foods, and fitness & healthy lifestyle habits. 

He specializes in creating content that provides impactful advice and recommendations for healthy living.

With a diverse career background that melds chemistry, nutrition, manufacturing, entrepreneurialism, health coaching, and adventure travel, he has especially unique expertise and the ability to help others.

Thousands of people turn to Brett for advice on healthy living strategies and his recommendations for tools and products that will assist them with their health and wellness journey. He provides value by creating “Everything you need to know about…” content because not everyone has the time to research the latest tools for a healthy lifestyle. Whether it’s the best juicer, minimalist running shoe, meditation application, or adaptogenic mushroom powder, Brett can help guide you on your wellness journey!

What do you want us all to know about you?

“I grew up in midwest USA on a small family farm. It was an idyllic upbringing. I had tons of fields, forests, and creeks to explore. The farm life was awesome, but I wanted to try my hand in the world outside the farm. I went to college and started a career that led me around the globe.

After traveling the world working for others, my wife and I decided to start a business back in our home state of Indiana. We founded a business and ran it successfully for 15 years from 2004 to 2019 ultimately selling the business to start new adventures. Juicing and my health played an important role in this decision to change my career!”

Orange juice

Why did you start juicing? 

“I bought my first juicer right after I graduated from college, I was curiously drawn to the idea of juicing for health and wellness after picking up a juicing book at a local natural food co-op. I juiced for a little while but lost interest as my rigorous work & travel life progressed. With the crazy schedule, travel, and stress of my career, my health deteriorated. I ate too much of the wrong things, drank too much alcohol, worked too much, didn’t sleep enough, etc. You know the story! The vibrant energy of my youth was soon replaced with poor health. From aches and pains to being overweight, to getting sick multiple times per year, my health was headed down the absolute wrong path.

When I ended up on my back with one of the worst cases of shingles, missing multiple weeks at work, I knew I had to change or forever be destined for illness and disease. I dusted off my 20-year-old juicer and started putting it to work consistently and consuming fresh juices daily. Once I saw the results from flooding myself with juices, I never looked back.”

Brett before and after

What did you notice (and in what timespan) did you notice the impact of juicing?

“Almost immediately, I noticed a drastic impact from my daily juice consumption habit. The first thing that really caught my attention was the disappearance of a small knot that formed on the inside of my calf from a severe bruise I acquired while working. The knot had been present for about 3 months before I started consuming juice regularly. Within 10 days, the knot had totally disappeared. This drove me to dig deeper.

I had been eating a completely plant-based diet for a few years prior to starting juicing, but I was still having some occasional bouts with sore-throats, bronchitis, general fatigue, poor fitness progress, etc. At this point, I was curious if I could kick these last symptoms to the curb for good!

This led me to embark on a 30-day juice-only juice feast or solid food vacation. Over a couple of months, I progressively kept adding more and more juice into my lifestyle until I felt confident enough that I could go 30 days consecutively consuming 5-7 liters of juice plus ½ to 1 gallon of water per day. So on January 1, 2018, I started the journey and finished it successfully on January 31st! I consumed a minimum of 2000 calories per day, with no restriction. 

This was a truly transformative experience for me to say the least! I was working full time managing the manufacturing portion of our business and had more energy than I had ever had in my entire life! My dry skin patches went away, I shed the extra pounds that I’d been carrying for years, my clarity of mind and focus was intense, my sleep was deep and I needed less of it. I am proud to say that I haven’t been sick one day since. It was absolutely incredible! 

My results were so profound to me that it was during this 30-day juice feast that I decided that I wanted to completely change my career and dedicate my life to helping others experience the changes that I experienced with juicing. We sold our business and now I help others learn how to implement the same practices that I used to catapult my health to new levels.”

What do you recommend to people afraid to start juicing? 

“My recommendation is to start slowly with some simple 1-3 ingredient recipes like carrot-apple-ginger or pineapple-raspberry. Keep it simple and don’t stress about making a super complex 10 ingredient recipe. This will help you build your confidence and comfort level with your juicer and get you started while you develop the flow and process for juicing in your kitchen. This will also take less time to prepare until you get a good feel for the process. By having success with simple juices early on, you’ll feel good about keeping it a consistent habit for years to come.”

What is your favorite juice? What is the recipe?

“One of my favorite juices is my Celery Cilantro Tonic recipe!”

Celery Cilantro Tonic

  • 1 Head of Celery
  • 2 Cucumbers
  • 1 Green Apple
  • 1 Bundle of Cilantro
  • 1 – 2 Inch Thumb of Ginger
  • 1 – 2 Inch Thumb of Turmeric

Makes about 1 Liter of juice

What do your followers say once they have been juicing for a month?

“It is always such a pleasure to hear positive feedback from my audience after they have added juicing into their lifestyle! For those who keep it consistent for a month, they usually comment on how light, lean and limber they feel; how their mental clarity has improved; how they’ve shed pounds; how they now crave healthy options of juice, fresh fruits, and veggies rather than junk food; how their skin is softer, eyes are brighter & just an overall feeling of vitality!”

What do you like about using the PURE Juicer? 

“I have used a ton of different juicers, both home and commercial models, and I have to say that the PURE Juicer is the best of the best! When I seriously committed to juicing initially, I realized that my original juicer just didn’t have the capabilities that I was looking for; i.e. yield, nutrient extraction, low oxidation, etc.

So I went on a mission to trial 10’s of different juicers to find the best. Compared to all of the other juicers that I have used, the PURE Juicer yields the most volume of juice…by far! In addition, I’m looking for an absolutely pulp-free juice and the PURE Juicer provides this the best by utilizing state of the art pressing cloths. The juice is silky, smooth, rich, pulp-free, and luxuriously delicious…every time!

Also, I absolutely love to make fresh pineapple juice. The PURE Juicer is the easiest, most efficient pineapple juicer that I have ever used! I simply cut the crown off, cut the fruit into thirds or fourths depending on the size, fold up in the press cloths and press the most delicious pineapple juice ever! No peeling or chopping necessary! If I’m juicing 3 pineapples, I will get 1 additional liter of juice more than what I would extract by using any other juicer. 

In addition, the PURE Juicer is all stainless steel and it is so well designed that clean-up is a cinch!”

How do people connect with you?

“The best way to connect with me is by direct messaging me on any of my social media platforms: Instagram, TikTok & YouTube @JuiceFeaster.”

Orange juice, PURE juicer, and fruit
Brett with dog and fruit and veggies

Anything else we missed?

“I want everyone to feel as amazing as I feel right now! Plain and simple. I truly believe that if everyone felt like I feel right now after my years of juicing, the world would be a different place. I want you to have no aches and pains. I want you to have the same level of calm, buzzing energy that I have. I want you to have the best level of fitness. I want you to have mental clarity such that you can remain laser focused on whatever task is at hand. I want you to be at your optimal weight s that you can do whatever you want, whenever you want. I want you to fit in the clothes that make you feel your sexiest! Above all else, I want you to be the healthiest human on the planet. It is within your reach! Keep that juice energy flowing!”

We welcome you to follow Brett on Instagram and Tik Tok @juicefeaster.

Photos provided by Brett with features from IG @juicefeaster.

David Feinberg holding carrots

We Should All Be Drinking Cold-Pressed Juice

The Ultimate Choice for Healing and Nutrition

What is it? Why is it different? How do you make it?
Author: David Feinberg, Founder and CEO of PURE Juicer
With a quote from our new Chief Medical Officer at PURE Juicer, Ilene Ruhoy, MD, Ph.D.

Inside this Article:

Including fresh juice as part of a well-balanced diet is an important way to achieve a healthier, more energetic, and disease-free lifestyle. Fresh and raw foods are rich in proteins, carbohydrates, essential fatty acids, vitamins, enzymes, and minerals, the most essential building blocks for our body. My hope is to explain the cold-pressed juicing process and to educate you about why true cold-pressed juice is so much better than juice made by any other process.

What Is True Cold-Pressed Juicing?

Cold-pressed juicing is a two-stage process that involves the grinding and pressing of fruits and vegetables. This process is the same one that has been used for centuries and to this day for apple cider and extra-virgin olive oil production. It is the tried and true method to extract delicate flavor esters, vitamins, minerals, enzymes, and phytonutrients from produce.

The first stage quickly and efficiently grinds the pulp to a fine mash. Preventing heat build-up is the key to preserving enzyme levels, preventing oxidation and acidification.  The grinding process uses a powerful and fast (3450rpm) stainless steel cutter. Because the process is fast, the produce remains cool while being ground and the nutrient quality is preserved. The second stage presses the juice from the ground mash. Optimizations made in the last seven years have improved the grind quality and added efficiency to the pressing process. This means better juice quality and higher yields but the true cold-press process remains unchanged.

True cold-press juice has the highest yields. For example, if we start with 1000g of produce and make 750ml of juice, that is a 75% yield. With celery up to 88-90% can be achieved, leafy greens 53-58%, carrot 67-73%. The average yield of a true cold press juicer is 67% and this is the most complete, longest-lasting, freshest, most nutritious, pulp-free, silky-smooth juice you have ever tasted. Perhaps I used too many superlatives but they all apply. The point is, there is a correlation between yield and the completeness of the juice. When juice is complete, it stores longer, tastes better, and has the most beneficial content to improve vitality. It is generally agreed, true cold press juice is the best there is when used for healing the body.

Why Should You Drink Cold-Pressed Juice?

Cold-pressed juice is easily absorbed by the body. By removing the fiber, the juice is almost instantaneously digested. Where in a healthy person food takes two to three hours to digest, it is estimated that the body can absorb the nutrients from a cold-pressed juice in 10-15 minutes.

Before we move forward, let’s talk about fiber. 

People always ask, “what about the fiber? Isn’t it important, why remove it?” The entire point of true cold-press juicing is to remove the fiber so the body can unlock the juice’s energy without having to expend energy “Yes, but isn’t fiber an essential element in our diet?” Yes, it is; fiber is still a valuable component in our daily diet. I believe in a healthy diet with salads and fresh fruit. It is easy to consume as much dietary fiber as is required by the body to maintain optimal health. I do not recommend removing fiber from all meals but simply suggest adding pulp-free juice to a diet that already has plenty of fiber built into our daily routine. Think about it this way, if we drink 1 quart of juice daily, that is the same as eating 3 pounds of fresh produce; who eats that many carrots, celery sticks, or salads? By adding fresh raw juice into our diet we are making tons of nutrients, vitamins, and minerals available for rapid uptake into our body in a gentle and natural way so we can heal and regenerate. In closing, eat well, and get plenty of dietary fiber in your daily meals.

The key to absorption into the body is removing the fiber; by eliminating fiber, the body wastes no energy digesting it. The purpose of the press cloths is to filter the fiber out, allowing only the nutrient-rich juice to flow through. This is the essence and core of true cold press juicing. By following this time-tested process, we are providing our body with the easiest meal for our body to absorb. As an aside, smoothies take more energy and are harder to digest than regular food. Step one of the digestive process is the act of chewing and moistening our chewed food with saliva. Without this step, the rest of the digestive system has to do more work to do. When drinking juice, the best practice is to ‘chew’ your juice and add saliva is a critical component of digestion. Potentially, allowing the juice to warm to room temperature, would aid digestion as cold liquids shock the stomach whereas warm fluids enter the small intestine immediately. I hope this explains why pulp-free juice made by true cold pressing is the easiest food for the body to absorb.

Our new Chief Medical Officer shared when she likes to drink juice: “My favorite time of the day to drink juice is immediately after waking up before I have had anything else. This is because our body’s cells have fasted overnight, and the body is primed to absorb all of those nutrients,” explains Dr. Ruhoy. “When you drink juice first thing in the morning, all these nutrients are absorbed so efficiently and effectively that your body can use the energy immediately.”

Green cold-pressed juiceWhy Make Cold-Pressed Juice at Home?

True cold-pressed juice is the very best juice that can be made because it is completely extracted juice that is raw and unpasteurized. I recommend making cold-pressed juice at home or finding a small business that makes it in small batches. The best juice is the one you can drink immediately after pressing because it guarantees it is the highest quality possible.

Juice made with a true cold press juicer retains its health benefits longer than the juice from other types of juicers (centrifugal, slow, masticating, etc.) Juices will keep for 24 to 72 hours, depending on the type and freshness of the produce. Always start with the freshest produce for the highest quality and longest storage life. Green juice is the most delicate and will keep for up to 24 hours. Carrot-apple and similar juices will keep for up to 72 hours with little difference in taste.

Freezing juice: Did you know you can even make large batches of juice and freeze it into single servings? I know one family the juices every other Sunday and make 8-10 gallons for the following two weeks. This is an incredibly efficient way to juice. Laboratory testing for enzymes with an electron microscope confirms that fresh frozen juice retains up to 95 percent of the original enzyme count and nutritional value when measured after 30 days. Finally, previously frozen juice made by the true two-step process tastes just as good as fresh-pressed juice – yes really.

What Are the Medical Health Benefits of Cold-Pressed Juice?

Fruits and vegetables are essential to health. Cold-pressed juicing can help meet or even exceed the recommended daily intake of these powerful foods.

Research related specifically to cold-pressed juice follows:

pomegranates, kale, and lemonWhat Are Other Potential Health Benefits of Cold-Pressed Juice?

Other benefits to drinking cold-pressed juice include healthier-looking skin, looking younger, improved bowel and gut health, and overall looking and feeling better. While not all these benefits are medically proven, they are easy to see and feel in ourselves and others. And we believe, like Hippocrates, that food is medicine.

Additional potential benefits of cold-pressed juicing:

  • Anti-Aging: Including fruits and vegetables high in vitamin A may help decrease inflammation and slow the aging process. Two vegetables rich in vitamin A are kale and carrots.
  • Reduce Stress: Vitamin C can significantly lower levels of the body’s stress hormones like cortisol. Oranges, grapefruit, spinach, tomatoes, and red peppers are all good sources of vitamin C.
  • Cleanse the System: Doing a one-day cleanse can be highly beneficial to your system. “Sometimes, the gut just needs to rest and heal,” explains Dr. Ruhoy. “Since you’re not consuming anything during a fast, blood, nutrients, and oxygen can be sent elsewhere to let the other organs do their job.”
  • Help Treat Chronic Disease: Eating a diet filled with fruits and vegetables can be helpful when combined with therapies to treat chronic disease. If you’re grappling with a chronic ailment, be sure to speak with a healthcare professional to learn more about your condition and the effects of juicing.
  • Brighter and Shinier Eyes: Fruits and vegetables known to be good for the eyes include sweet potatoes and carrots.a name=”4″>
  • Decrease Bloating and Water Retention: If you want to reduce bloating, you need fruits or vegetables full of helpful digestive enzymes like pineapple. Fennel and ginger can also reduce bloating. Dr. Ruhoy says that celery juice is particularly good for the gut.
  • Help Keep Colds and the Flu Away: Drinking cold-pressed juice can help support the immune system. Apples, carrots, oranges, kale, and beets are beneficial.
  • Work to Reduce Cell Damage: Drinking fruits and vegetables high in vitamin E may help slow cell damage. Think spinach, kiwifruit, and blackberries.
  • Improve Your Skin: Drinking juices that target inflammation can help fight acne.   Consider adding apples, cucumbers, carrots, ginger, and blueberries to help minimize acne and get glowing skin.

How to Make Cold-Pressed Juice at Home

There are only two options for two-stage cold-press juicers with hydraulic presses that truly maximize nutrition and juice yield. (Here’s a comparison of the top two cold-press juicers.)

This video will show you how to make juice using a true cold-pressed technique with a two-stage juicer. Today’s juicer is the PURE Juicer (Full disclosure; I created and built the PURE Juicer).

Watch the video below to see how easy it is to make cold-pressed juice at home with the PURE Juicer.

I am using Dr. Ilene Ruhoy’s go-to juice to build my immune system during the “flu-season’ months. It includes some ingredients that she will try to use in every recipe, like ginger and turmeric. And with the addition of lemons, apples, cucumbers, celery, and yellow beet, there is more than enough juice to share with loved ones.

Pure Juicer with veggies and fruitsDr. Ruhoy’s Immune Booster Juice Recipe

Link to video:

  • 2 Lemons
  • 2 Cucumbers
  • 2 Apples
  • 1 Bunch of celery
  • 1 Yellow beet (or substitute a red beet if needed)
  • 1 inch of Ginger
  • Small piece of turmeric

Thanks for taking the time to learn about cold-pressed juicing. In my next blog, we will dive into one of our favorite topics, green juice. We will include more helpful tips about why green juice is essential for our bodies and share a few recipes that everyone in your household will love.

Happy Juicing,

David Feinberg,
Founder & CEO of PURE Juicer